QA Engineer

Senior Executive - Public Relations

Agency experience must.

Key Responsibilities:

• Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
• Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
• Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
• Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
• Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
• Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
• Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
• Collaborate with external agencies and liaison with internal teams 
• Work on founders profiling and personal branding including their social media, speakership opportunities etc
• Assist in EaseMyTrip's Group companies PR 
• Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.

Qualifications and Skills:

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3+ years of experience in public relations, with a proven track record of managing successful campaigns
• .Agency experience is a must.
• Exceptional written and verbal communication skills with attention to detail.
• Strong media network and ability to build and nurture relationships with stakeholders.
• Experience in managing crisis communication and providing strategic counsel.
• Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
• Solid understanding of digital marketing and social media’s role in PR strategies.
• Ability to manage multiple projects under tight deadlines with strong organizational skills.

• Understand product specifications and user psychologyConduct concept and usability testing and gather feedbackCreate personas through user research and dataDefine the right interaction model and evaluate its successDevelop wireframes and prototypes around customer needsFind creative ways to solve UX problems (e.g. usability, findability)Work with UI designers to implement attractive designsCommunicate design ideas and prototypes to developersKeep abreast of competitor products and industry trends

Company, established in 1990 and headquartered in Troy, Michigan, is a leading global information technology, and business process services company with operations across North America, Europe, Asia Pacific, Middle East, and India. We leverage our expertise in legacy and emerging digital technologies to deliver transformative outcomes for our enviable list of clients, which includes Fortune 1000 companies.

Company new vision “Reimagining a better-shared world” and mission “Bringing human expertise to tech for delivering purposeful solutions that amplify value” is at the heart of our transformation approach, powered by cloud, platform mindset, and engagement. Our motto “Let’s make digital change happen” is our commitment to empower our clients to succeed in this digital world. While our values – integrity, teamwork, the pursuit of excellence, committed, customer-centric, and thought-leadership, defines our character and behavior.

Requirements:
Java, Springboot, hibernate, reactjs, angular, microservices
Location: Chennai
Graduate with 4 to 8 yrs of experience

Total Exp: 4-8 years

Minimum 1+ year experience in .Net Core is a must

Mandatory skills:.net Core, Web API, Entity Framework & Database(SQL server)

• Utilize established development tools, guidelines and conventions for above skill set.
• Design, code and test new Web Software applications.
• Maintain existing software systems by identifying and correcting software defects and enhance functionalities.
• Enhance existing systems by analysing business objectives.
• Create technical specifications and test plans.
• Prepare action plans and identify areas for modification and improvement.
• Develop skills in new technologies.