
Company Background
Zimyo HRMS (A product of Zimyo | www.zimyo.com), is one of the fastest-growing employee experience platforms in the world serving over 1000+ organizations and empowering over 200,000+ employees through our SaaS-based HRMS and Benefits Platform. We help organizations streamline their entire HR and Payroll processes, with a particular focus on helping their employees with financial solutions like salary advances, personal loans, health insurance, etc.
We are a team of Product Management and FinTech honchos & alumni of distinguished institutions (IIT/IIM/ICAI) and we are building something at the cutting edge of HR & FinTech Universe (Embedded Finance is the word)! We have most recently raised Series A funding from IndiaMart and BeeNext and looking to expand our team.
We are building something that is unique, real, and Impactful. If you carry a similar passion, we'd love to hear from you!
Job Description
We are looking to hire Senior QA Automation Engineers with the below expertise:
- Minimum 3+ years of total QA experience and out of that 1+ years should be on Automation.
- Should have a working knowledge of SQL and UNIX Good test analysis and defect reporting skills.
- API Testing experience.
- Should be capable in Integration, Regression, Compatibility, and Performance Testing.
- Database Testing experience.
- Manual and Automation Testing experience.
- Language: Java and/or Node.js.
What is in it for you:
- Opportunity to learn, grow and be a role model for young team members
- One of the best ESOP programs
- Group health insurance and other financial benefits
- Meritocratic culture with the promise of rapid career progression.
- Experience of a growing company with a focus on the personal growth of all team members
- Opportunity to work with the Founders
- 5 days working (Mon-Fri)

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What We Are Looking for in the Candidate
Experience Level
- 1.5 – 2.5 years of hands-on performance marketing experience
- Independently managed live Google & Meta ad accounts
- Experience working in a startup, SME, or agency environment preferred
- Has handled real campaign budgets (not just internship/demo accounts)
Google Ads Expertise (Primary Requirement)
- Strong experience in Search Ads
- Working knowledge of Display & Performance Max
- Experience with Remarketing campaigns
- Basic understanding of YouTube Ads
- Conducted keyword research independently
- Implemented negative keyword strategies
- Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
- Monitored CPA, ROAS, CTR, Quality Score
- Managed and optimized campaign budgets regularly
- Set up and verified conversion tracking
Meta Ads Expertise (Primary Requirement)
- Hands-on experience with Facebook & Instagram Ads
- Built full-funnel campaigns (Awareness to Conversion)
- Created Custom & Lookalike audiences
- Implemented retargeting strategies
- Installed and monitored Meta Pixel
- Optimized based on CPL, CAC, ROAS
- Improved campaign performance using data insights
Tracking & Analytics Knowledge
- Experience with Google Analytics
- Basic working knowledge of Google Tag Manager
- Understanding of conversion tracking setup
- Knowledge of attribution models
- Ability to read and interpret funnel metrics
Performance Optimization Skills
- Daily campaign monitoring
- Budget allocation between campaigns
- Scaling profitable campaigns
- Pausing or restructuring low-performing ads
- Conducting A/B testing (creatives & copy)
- Identifying funnel drop-offs
Reporting & Data Mindset
- Can prepare weekly performance reports
- Provides insights, not just numbers
- Makes data-driven decisions
- Comfortable explaining performance metrics clearly
job Title: Digital Marketing Ads Specialist
- Location: Amanora Park Town, Hadapsar, Pune
- Employment Type: Full-time, WFO
- Relevant Experience: 5+ years
About A2 Digital
A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.
We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.
Job Summary
We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients to drive online visibility, traffic and conversions.
Responsibilities
- Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
- Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
- Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
- Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
- Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
- Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
- Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Advertising, Business, or a related field (or equivalent work experience).
- Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
- In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
- Strong analytical skills and ability to interpret data to drive decisions and optimizations.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
- Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
- Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
- Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
- Relevant certifications (e.g., Google Ads certifications) are a plus.
If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Key Responsibilities: • Develop, shoot, and edit high-quality video content for various marketing campaigns. • Design and create visually compelling motion graphics and animations. • Leverage AI tools to enhance video editing, design workflows, and animation processes. • Work closely with the creative team to conceptualize and execute design ideas from start to finish. • Produce graphics and videos for online platforms, including social media, websites, and presentations. • Create and deliver animations for various projects, including explainer videos, promotional content, and digital ads • Collaborate with content creators, marketing, and production teams to ensure design consistency and quality. • Stay updated with the latest design trends, tools, AI software, and techniques in videography, motion graphics, and design.







