Project Manager - Tech

Job Title: Digital Marketer (B2B Focus)

Location: Santosh Nagar, Hyderabad

Employment Type: Full-time

Job Type: On-Site

About VRT Management Group:

VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are seeking a Digital Marketer with a strong focus on B2B to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

Key Responsibilities:

• Lead Generation: Execute B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
• Organic Growth Strategies: Develop creative organic lead-generation strategies to engage SMB entrepreneurs and foster long-term relationships.
• Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
• A/B Testing & Segmentation: Conduct A/B testing for ad creatives, landing pages, and audience segmentation to maximize ROI from campaigns.
• Data Analysis & Optimization: Leverage tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze data, and optimize campaigns for conversions.
• Reporting: Prepare and present detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations.
• Ad Campaign Management: Plan, execute, and optimize targeted ad campaigns on platforms like LinkedIn, Facebook, Instagram, and Google to generate leads from SMBs in the USA.
• Trend Analysis: Stay updated on B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.

What We’re Looking For:

• Proven experience in B2B digital marketing and lead generation targeting SMBs.
• Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
• Strong skills in audience segmentation and targeting strategies for the B2B market.
• Proficiency in tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager.
• Ability to develop and implement organic growth strategies for lead generation.
• Data-driven mindset with strong analytical skills to optimize campaign performance.
• Excellent communication skills and a team-oriented approach.
• Familiarity with the SMB market in the USA is highly desirable.

Apply here: https://grnh.se/04111a9b4us

Drive growth at one of the fastest-growing companies in America. 

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them training and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months. 

You’ll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? 

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward. 

This role is perfect for someone with 2+ years of experience in marketing, project management, data, and related roles. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the opportunity to be a leader in the space.

We’re looking for someone willing to take ownership of projects, demonstrate resourcefulness, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. You’ll get the time and support you need to learn, develop professionally, and have a big impact. 

Description of the Role 

• Design and implement revenue-generating initiatives, including campaigns, promos and workflows.
• Coordinate campaign launches and ensure timely execution.
• Collaborate with creative teams to develop compelling marketing materials and content.
• Create personalized marketing programs that enhance customer experience at various stages of the customer lifecycle.
• Work with channel managers to plan, execute, and optimize multi-channel marketing campaigns (email, SMS, Ads, etc.)
• Monitor campaign performance and implement improvements to maximize ROI, engagement, and retention.
• Utilize customer data and analytics to inform marketing strategies and decisions.
• Regularly report on key metrics related to revenue, campaign performance, and engagement.
• Work closely with Sales, Product, Tech, and the rest of the Growth team to align on goals and strategies.

Requirements 

• 2+ years of experience in marketing, project management, data, or related roles.
• An MBA or relevant advanced degree is a plus.
• Demonstrated experience in effectively leading and managing teams, fostering collaboration, and driving team performance towards shared goals.
• Proven track record of developing and executing successful revenue strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
• Super detail-oriented and meticulous with work
• Strong time management & prioritization skills
• Excellent communication and collaboration skills.
• Self-motivated and excited to work on different projects

Personal Attributes 

• Proactive. You believe it’s always on you to ensure that anything you do is a success
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits 

• 14 lakhs (per annum) 
• Health Insurance 
• Mental Health Benefits
• The opportunity to learn a lot rapidly 
• Working with a talented and busy team dedicated to building a business together

Details 

• This is a WFH role and could be based anywhere in India
• Hours are Monday - Friday, 12:30 PM IST - 9:30 PM IST 

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

• Ability to work effectively in a team environment Pleasant, professional, and courteous personality skill
• Excellent verbal and written communication skills
• Providing Voice support to Internal and External End Users. The job will require you to handle inbound calls / emails / chats regarding technical issues for end users.
• Perform problem cause analysis
• Resolve customer queries and achieve customer delight.
• Ability to Identify Opportunity and Implement Process Improvements

• Understanding business requirements and processes from our customers for creating digital applications on our internal no-code tool
• Converting business processes into technology solutions, designing application flow, database design, and connections.
• Create SQL queries for report generation on the platform.
• Build visualizations and dashboards based on business KPIs.
• Create training documents and videos for our users. Support users in the digital requirements.
• Analyze and suggest product and process improvements
• Take and track all customer queries and assist them in using the platform
• Interface with the product team on feature requirements and improvements

• At least 2+ years of experience in SQL and implementation of any enterprise platform such as an ERPs etc.
• Ability to grasp business processes and create business processes for digitization of operations.
• Tech, MCA, BCA, or graduation in any technical field.
• Good to have working experience in working on no-code digital solutions or ERPs

Hiring Process

• Aptitude test
• Technical Interview
• Culture Interview