ROLE TITLE
Product Manager
JOIN OUR COMPANY
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We are growing our team to support our growth and we are looking for talented people who enjoy the collaborative and innovative culture of a young high growth company and are hungry for an opportunity to grow with the team and have a lot of fun along the way.
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We believe there is a real gap in the retail market for healthy food and snacks for children, and we want to make this better!
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If you’re a pro-active someone who enjoys getting things done in an entrepreneurial set up, then read on! WHAT WE DO AND WHO WE ARE
Please do take a look at our website www.slurrpfarm.com where you will find more information on our company.
Slurrp Farm is a food brand for children. It's our mission to provide tasty and 100% natural alternatives to the junk food that surrounds kids today. We believe that, in many ways, we need to go back to eating like our grandparents did; to the nutritious traditional food that has existed for millennia in India. Thanks to the invaluable support of experts in paediatric nutrition, we help parents fighting the good fight of feeding their children healthy from an early age and making it fun.
The founders of Slurrp Farm, Shauravi Malik and Meghana Narayan, are foodies, entrepreneurs and parents to young children.
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Meghana used to run the public health practice at McKinsey India, and has studied at Harvard Business School, was a Rhodes Scholar at Oxford University and a Computer Science engineer from Bangalore University. She was also on the Indian national swimming team and it is her personal goal to up the nutrition table for Indian kids.
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Shauravi used to work for Sir Richard Branson's Group Holding entity at the Virgin Group, and in the Consumer and Healthcare Investment Banking team at JP Morgan in London. She studied Economics at Cambridge University and at St. Stephen's College in Delhi University.
WHAT WILL BE YOUR MISSION AT SLURRP FARM?
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The Product Manager is responsible for both product planning and product marketing of Slurrp Farm's D2C Website
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Build Slurrpfarm's online presence while maintaining efficiency and ROI
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Use data supported marketing to identify trends and key opportunities for innovation across buyer's journey
OUTCOMES: WHAT ARE YOU GOING TO DO AT SLURRP FARM?
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Improve website conversion and double it within the next 12 months by focussing on the customer UI/UX (Double it to c.2%, which is very achievable) |
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- Shopify+ experience to execute an end to end customer centric D2C strategyfor Slurrp Farm, while co-ordinating external IT teams and internal Brand team |
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- Identify key user behaviour trends and keep adjusting website and keep it up to date |
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- Track and keep a dashboard of key financials that the team need on a daily/weekly/monthly basis and ensure these are kept up to date by you |
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Project Management skills |
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- Strong project management skills to liase with Shopify developers, and other relevant third parties |
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- Able to evaluate technology and process alternatives |
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5
COMPETENCIES
ROLE RELATED COMPETENCIES
Co-ordinate with various stakeholders
- Must be customer focused with demonstrated ability to form productive relationship with a wide constituency, including colleagues, IT team and project leaders
- Strong consultative skills, problem analysis, negotiating and influencing skills to work with external consultants
Partner cross functionally with Brand, Product and Website teams
- Partners with a broad cross section of to deliver a robust high quality digitized D2C; be up to date with all teams and website to reflect the latest information
- Collaborates with manager to create clear outcomes, project scope, approach, and business case
Reporting on daily, weekly and monthly basis
Develop reports on performance of campaigns at various frequency
Proposition of strategies and projections for coming months
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1 Experience
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2 Analytical skills
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3 Organisation Skills
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4 Tenacity and Relenteless Energy
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5 Proactivity
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6 Critical thinking
You bring deep understanding of Product manager for a D2C or at an ecommerce marketplace You are able to structure and process qualitative or quantitative data, and draw conclusions
from it. Exhibit a probing mind and achieve penetrating insight. You are numbers focussed always
Your ability to plan, be organised and be on top of schedules is exceptional. You are proactive, focus on key priorities
You are very focussed on making your targets, and relentlessly chase the goal
You understand your mission and outcomes, and act proactively. You do not need to be chased or told what to do; instead you bring your ideas to the company
You are a logical thinker and a naturally deep thinker - we will interview you for this
CULTURE COMPETENCIES
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1 Customer Obsessed
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2 100% Commitment
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3 Lifelong Learner
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4 Bias for Execution
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5 Agile
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6 Honest and Integrity
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7 Teamwork
OTHER QUESTIONS
Take care of the customer, and everything else will take care of itself. We live to delight and everyone spends time understanding the customer, regardless of their role
You take ownership of what you do and your word matters. You always hold yourself accountable to that which you commit to. Expect the same of your team and boss, in return You learn from others and grow fast; you continuously seek improvement, are always curious and have a bias for learning
You are detail oriented, solution focussed and outcome driven. You enjoy working in a tight knit and fast moving environment
We value agility and not just hustle
You do not cut corners ethically. You earn trust and maintain confidence. Do what is right and not just politically expedient. Speak plainly and truthfully
You are always prepared to address the problem, and work collaboratively to land on the right answer, not just your answer. There is no "I" in team. Your ego is under control
1. What will you think about (a lot of the time?)
• Am I pushing the co-founders and the team to be better at what they do every day?
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Am I exhibiting and living the values I want to see everyday in the people around me, and the people I help recruit?
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Am I excited to be at Slurrp Farm, because I see myself become the best version of me?
2. Why is this exciting to you?
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You are interested to operationalise strategy in real world setting, and want to build a world class modern digital business with over 10 million customers
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You are keenly interested in the digital space in India, and excited to learn how to scale D2C in the FMCG food segment
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You are interested in learning how to build great workplaces within a company that is both growing and highly diverse
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You care about people, you care about being invested in, as an individual and you believe in mentorship
3. Where have you been?
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You have demonstrated prior experience in building D2C businesses on platforms such as Shopify, Magento &
Open Source
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You must have a deep understanding of the full D2C tech stack (Commerce, marketing, analytics, etc)
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You will have 3-5 years of prior experience in a top-notch organisation, or with a great boss whom you have learnt
a lot from.
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You are someone whose teams will really miss you when you leave, but they will understand your reasons for
doing so
4. What does compensation look like?
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You should expect a performance based, fair and very feedback oriented culture
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You exact starting salary will depend on your experience, fit and your potential
Shubham Vishwakarma
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