Product Support Associate

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Job Title: Lead Java Developer

Experience Required: 7+ Years

Location: Mumbai

About the Role

We are seeking a highly skilled Senior Backend Developer with deep expertise in building scalable, high-performance applications. The ideal candidate will have strong hands-on experience with Java, Spring Boot, Microservices, and distributed systems. You will play a key role in designing and optimizing APIs, architecting robust systems, and collaborating with cross-functional teams to deliver innovative solutions.

Key Responsibilities

• Design, develop, and maintain scalable backend systems using Java, Spring Boot, and Microservices architecture.
• Build and optimize APIs for large-scale applications ensuring high performance and reliability.
• Apply clean coding principles, SOLID design patterns, and clean architecture to deliver maintainable and robust code.
• Work with distributed systems technologies (Kafka, ELK, in-memory databases, Cassandra, or similar).
• Write efficient SQL queries and integrate with relational and NoSQL databases.
• Collaborate with product managers, architects, and other developers to define and align on technical decisions.
• Identify and solve complex problems with innovative and scalable solutions.
• Drive best practices in coding standards, system design, and performance optimization.
• Communicate complex technical concepts clearly across teams and stakeholders.

Skills & Qualifications

• 7+ years of experience as a Backend Developer.
• Strong expertise in Java, Spring Boot, Microservices, SQL.
• Significant experience in API design and optimization for enterprise-scale applications.
• Proficiency in distributed systems & related technologies (Kafka, ELK, in-memory DBs, Cassandra, etc.).
• Strong understanding of object-oriented engineering principles (SOLID, clean architecture).
• Excellent problem-solving and analytical skills with the ability to simplify complex concepts.
• Strong communication and collaboration skills, with the ability to influence and align teams.

Key Responsibilities

Lead outbound and inbound sales calls to convert leads into paying customers

Develop and execute strategic calling campaigns to meet monthly and quarterly sales targets

Identify upselling and cross-selling opportunities across our product suite

Maintain detailed records of customer interactions, feedback, and sales progress using CRM tools

Collaborate with marketing and product teams to refine messaging and improve conversion rates

Mentor junior telesales staff and support training initiatives

Analyze sales metrics and provide actionable insights to improve performance

Resolve customer queries and objections with professionalism and empathy

Required Skills & Qualifications:

3–5 years of proven telesales experience, preferably in the dot-com/Concept Selling

Exceptional communication and negotiation skills

Ability to work independently and as part of a fast-paced team

Results-driven mindset with a passion for exceeding targets

**Gender: Female only**

**UAE (Abroad Job Opening)**

• Greet and assist clients, visitors, and suppliers in a professional manner

• Handle incoming and outgoing phone calls, emails, and messages

• Maintain visitor records and coordinate with departments for appointments

• Manage front office operations — filing, courier handling, and correspondence

• Support the HR and Admin team with documentation and scheduling

• Maintain a clean and organized reception area

• Assist in basic clerical and administrative tasks as required

Skills:

Experience with Cassandra, including installing configuring and monitoring a Cassandra cluster.

Experience with Cassandra data modeling and CQL scripting. Experience with DataStax Enterprise Graph

Experience with both Windows and Linux Operating Systems. Knowledge of Microsoft .NET Framework (C#, NETCore).

Ability to perform effectively in a team-oriented environment

Job Opening: ERP Developer – Noida/Gurgaon

📍 Location: Noida/Gurgaon

💼 Experience: 5-8 Years

We are looking for an ERP Developer with expertise in D365 Finance and Operations to join our team. If you have hands-on experience in Microsoft Dynamics AX 2012 R3, Power BI, Power Apps, MS SQL Server, and SSRS reports, we want to hear from you!

🔹 Key Skills & Expertise:

✅ D365 Finance & Operations (Finance Consultant Role)

✅ Microsoft Dynamics AX 2012 R3 / D365 Technical Development

✅ Power BI & Power Apps Platform

✅ MS SQL Server & SSRS Reports

✅ 24x7 ERP Support & Implementation

Responsibilities: 

• Ensure the quality of architecture and design of systems. 
• Functionally decompose complex problems into simple, straight-forward solutions. 
• Analyze and improve data quality and metrics. 
• Fully and completely understand system interdependencies and limitations. 
• Leverage knowledge of internal and industry in design decisions. 
• Assist in the career development of others, mentoring on advanced technical issues and helping managers guide the career growth of their team members. 
• Exert technical influence over multiple teams, increasing their productivity and effectiveness by sharing your deep knowledge and experience. 
• Skilled in translating high level abstract business requirements into software design, designing systems specifications, standards, and programming 
• Contribute to Architectural blueprints and Design for the software solutions 
• Mentor team on engineering best practices such as writing clean code, designing scalable, reliable and performant software solutions, set and ensure compliance to software quality standards etc. 
• Be a role model for the team with innovative thinking, passion for continuous learning and contributions to the project. 

Qualifications, Skills & Experiences 

• BE / B.Tech /M.Tech in Computer Science or a related field 
• Minimum 7+/5+ years of experience building large scalable systems 
• Minimum 2+ years of recent experience in building products on cloud is a plus 
• Knowledge of asynchronous programming and WebAPI development is required 
• Knowledge and awareness of cloud/ application security is must (OWASP at the minimum) 
• Strong knowledge in OOPS with C#, .Net(or Java) with SQL Server or any RDBMS 
• Strong experience in architecting and building multi-threaded, distributed systems. 
• Strong knowledge of data structures, algorithms, and designing for performance. 
• Ability to achieve stretch goals in a highly innovative and fast paced environment. 
• Extensive experience of mentoring junior engineers to success. 
• Experience with Microservices Architecture is a plus 
• Working knowledge of CI/CD pipelines and AWS/Azure cloud services is plus 
• Hands on experience of building products for unix systems in addition to windows is a plus 
• Excellent Communication 

Ducom Instruments now have openings for the position of Project Engineer-Level-3. The candidate’s responsibilities include the completeness of engineering projects by organizing and controlling project elements to meet the target deadline.

Job Code: Project Engineer-Level-3

Engineer-Level-3 is required for pre-testing of customized products, suggesting improvements in design, verifying all parameters are met according to technical specifications and developing new projects. Assist the R & D department in developing new products. 

Job description:

• Participate in kick-off meetings for customized projects to finalize technical specifications sheets.
• Interact with customer design during the finalization of the technical specification sheet with the customer. 
• Develop new or modified designs for customized projects.
• Participate in FMEA techniques during the design stage.
• Validate customized projects according to the technical specifications.
• Record, and create reports, graphs, and calculations for test results.
• Determine the failures to meet technical specifications and interact with departments to overcome them. 
•  Suggest modifications, if required for projects to design department
• Interact with design, marketing, and customer for any changes required on the technical specifications sheet.
• Interact with the purchasing department for unsatisfactory performance of BOM (Bill of Materials)
• Interact with the quality department for deviations noticed on manufactured components.
• After ensuring the satisfactory performance of the instrument, prepare a test report and obtain the concurrence of final testing. 
• Introduce value engineering techniques to reduce cost of components. 
• Monitor all departmental projects and test results. 
• Assist R&D department in developing new products.  
• Travel to customer sites for installation and commissioning of instruments, attend troubleshooting and prove out test results as and when required.
• Assembly of components, integration and testing.
• Any other responsibilities are assigned when required.

Requirement:

• BE in Mechatronics/Robotics/Electronics & Instrumentation/Electrical & Electronics
• Minimum 2-3 years of experience in product testing
• Familiar with OEM design procedures and system
• Teamworking and multitasking skills and Good written and verbal communication skills