Product Marketing Manager (SaaS)
This is a senior-level Product Marketing Manager role for a B2B SaaS company.
The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.
Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)
Location: Remote (India-based candidates okay)
Reports To: VP – Demand Generation & Revenue Strategy
Roles and Responsibilities:
1. Strategic Leadership
- Own and evolve the overall marketing strategy aligned with company goals.
- Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
- Create lifecycle campaigns to support upsell, cross-sell, and adoption.
2. Team Management
- Lead and mentor a team of marketers (content, demand gen, design, etc.).
- Maintain brand consistency using design tools like Canva.
- Track and report campaign performance.
3. Campaign Planning & Execution
- Run multi-channel campaigns (email, content, social media, paid ads, webinars).
- Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
- Align with CRM (like Salesforce) for customer engagement.
4. Cross-Functional Collaboration
- Work with Customer Success → to understand customer needs and gather feedback.
- Work with Sales → to align messaging and support revenue goals.
- Work with Product → to communicate new features and collect user stories/case studies.
5. Analytics & Optimization
- Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
- Analyze data, optimize campaigns, and manage marketing budgets.
Ideal Candidate Profile:
- Experience: 11–15 years total, with at least 5–6 years in people management
- Industry" B2B SaaS (must have)
- Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
- Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
- Soft Skills: Strong communication, leadership, analytical, and storytelling skills
- Extras: Experience using AI tools for content, Canva templates, and OKR alignment
- Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)
Shubham Vishwakarma
Full Stack Developer - Averlon
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