Product Marketing Manager (SaaS)
This is a senior-level Product Marketing Manager role for a B2B SaaS company.
The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.
Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)
Location: Remote (India-based candidates okay)
Reports To: VP – Demand Generation & Revenue Strategy
Roles and Responsibilities:
1. Strategic Leadership
- Own and evolve the overall marketing strategy aligned with company goals.
- Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
- Create lifecycle campaigns to support upsell, cross-sell, and adoption.
2. Team Management
- Lead and mentor a team of marketers (content, demand gen, design, etc.).
- Maintain brand consistency using design tools like Canva.
- Track and report campaign performance.
3. Campaign Planning & Execution
- Run multi-channel campaigns (email, content, social media, paid ads, webinars).
- Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
- Align with CRM (like Salesforce) for customer engagement.
4. Cross-Functional Collaboration
- Work with Customer Success → to understand customer needs and gather feedback.
- Work with Sales → to align messaging and support revenue goals.
- Work with Product → to communicate new features and collect user stories/case studies.
5. Analytics & Optimization
- Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
- Analyze data, optimize campaigns, and manage marketing budgets.
Ideal Candidate Profile:
- Experience: 11–15 years total, with at least 5–6 years in people management
- Industry" B2B SaaS (must have)
- Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
- Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
- Soft Skills: Strong communication, leadership, analytical, and storytelling skills
- Extras: Experience using AI tools for content, Canva templates, and OKR alignment
- Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)
Shubham Vishwakarma
Full Stack Developer - Averlon
About Hunarstreet Technologies Pvt Ltd
About
At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.
We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.
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Follow CutshortShubham Vishwakarma
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