
Product Marketing Manager (SaaS)
This is a senior-level Product Marketing Manager role for a B2B SaaS company.
The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.
Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)
Location: Remote (India-based candidates okay)
Reports To: VP – Demand Generation & Revenue Strategy
Roles and Responsibilities:
1. Strategic Leadership
- Own and evolve the overall marketing strategy aligned with company goals.
- Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
- Create lifecycle campaigns to support upsell, cross-sell, and adoption.
2. Team Management
- Lead and mentor a team of marketers (content, demand gen, design, etc.).
- Maintain brand consistency using design tools like Canva.
- Track and report campaign performance.
3. Campaign Planning & Execution
- Run multi-channel campaigns (email, content, social media, paid ads, webinars).
- Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
- Align with CRM (like Salesforce) for customer engagement.
4. Cross-Functional Collaboration
- Work with Customer Success → to understand customer needs and gather feedback.
- Work with Sales → to align messaging and support revenue goals.
- Work with Product → to communicate new features and collect user stories/case studies.
5. Analytics & Optimization
- Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
- Analyze data, optimize campaigns, and manage marketing budgets.
Ideal Candidate Profile:
- Experience: 11–15 years total, with at least 5–6 years in people management
- Industry" B2B SaaS (must have)
- Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
- Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
- Soft Skills: Strong communication, leadership, analytical, and storytelling skills
- Extras: Experience using AI tools for content, Canva templates, and OKR alignment
- Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

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We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that
wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Why Moshi Moshi?
The learning curve at Moshi Moshi is very high when compared to the industry average and that's primarily because you get to work with Companies / Brand managers / Marketers of different sizes and thought processes who push you to think better and faster. So, Hop on to the ride we dearly call Moshi Moshi and let's Say hello to the world.
PS:- We are also very close to a lot of food joints and breweries, so in case your manager/boss gives you a lot of work or is Expecting the Extra, you can quickly grab a recharge and continue with your everyday
life struggles. We can't do much about the manager!
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