UI Developer

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Title: Sr. MIS Executive

Location: Noida

Job Type: Full-time

Job Overview:

We are seeking a skilled and detail-oriented MIS (Management Information Systems) Executive to join our [department name] team. The ideal candidate will have a strong background in Excel and data management, with at least 1 year of experience in a similar role. The MIS Executive will be responsible for collecting, analyzing, and presenting data to support strategic decision-making and operational processes within the organization.

Key Responsibilities:

• Develop and maintain MIS reports and dashboards using Excel and other data management tools.
• Extract data from various sources and consolidate it for analysis.
• Interpret data, analyze results using statistical techniques, and provide ongoing reports.
• Identify trends, anomalies, and areas for improvement based on data analysis.
• Prepare and present reports, findings, and recommendations to management.
• Ensure data accuracy and integrity through regular audits and validation.
• Collaborate with cross-functional teams to gather data requirements and streamline data processes.
• Assist in the implementation of new data management tools and systems.
• Provide training and support to team members on data analysis and reporting tools.

Skills and Qualifications:

• Proven experience as an MIS Executive or similar role, with at least 1 year of experience.
• Advanced proficiency in Excel (pivot tables, VLOOKUP, macros, etc.) and other data management tools.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Knowledge of databases and SQL will be an added advantage.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary package
• Health insurance
• Retirement benefits
• Paid time off
• Professional development opportunities

Requirements

• 3.5+ years of experience in React JS and Redux
• Expert in React.j, ideally using TypeScript language extensions
• Good understanding of JavaScript Design Patterns
• Good experience writing front-end test cases
• HTML5, CSS3 and Responsive web design are mandatory
• Exposure to Scrum methodology and XP technical practices such as unit testing, pair programming, test-driven development, continuous integration or continuous delivery
• Self-motivated, fast learner, detail-oriented, team player and a sense of humour

Node.js Developer Responsibilities:

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

Node.js Developer Requirements:

• Bachelor's degree in computer science, information science, or similar.
• At least 4 years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.
• Availability to resolve urgent web application issues outside of business hours.

Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
 
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team

• Experience with Word press
• Experts in HTML To Word press theming
• Plugin Creation and Management
• Able to develop the theme. Mastery of HTML, CSS, PHP and jQuery;
• Experience with object-oriented programming
• Experience with mobile platforms.
• Experience with the following technologies OOAD/OOPS (Object Oriented Programming) PHP 5, MySQL 5, any framework like Zend/Symfony/CakePHP, etc.
• Strong understanding and hands-on in HTML, DHTML, XML, CSS, JavaScript, JQuery/Prototype and AJAX.
• Very strong understanding of database technologies and SQL Optimization.
• A clear understanding of product development environment and methodologies.
• Experience in SVN/GIT Hub/Beanstalk
• Familiarity with web technology trends (Web 2.0) and the evolution of the Internet.
• Experience with Word press is mandatory, other CMS/framework experience will be an added advantage.
• Experience with Word Press Theme, Widgets, and Plugin customizing and developing new word press themes, Plugin modification/development, and widgets development.
• Expert knowledge in Word press installation, configuration, administration, security, and optimization.
• Desired Experience in customizing existing 3rd party themes, Plugin.

To recruit and train the Block Sales Manager for their current district.

To manage sales operation.

To identify skill gaps.

To contact potential customers to identify business opportunity.

To develop promotional programs to increase sales and revenue.

To supervise the team.

To maintain clear and complete sales reports for management review.  

To plan and coordinate sales activities for assigned projects.

To provide outstanding services and ensure customer satisfaction.