Test Automation Engineer

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

• Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
• Drive high-quality leads at lower cost through continuous optimisation
• Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
• Perform audience research, creative testing, and scaling strategies
• Optimise:
• CPL (Cost per Lead)
• Lead quality
• ROAS / conversion efficiency
• Work closely with:
• Sales & counselling team (to assess lead quality)
• Creative team (for ad copies, creatives, hooks)
• Tech/landing page team (for conversion optimisation)
• Run A/B tests on:
• Creatives
• Ad copies
• Audiences
• Landing pages
• Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
• Actively reduce ad waste and scale winning campaigns

Education and/or Experience:

Graduation/Post Graduation with minimum 1 to 3 years’ experience in the complete recruitment life

cycle for sourcing the best talent from diverse sources after identification of manpower requirement.

Language Skills: Proficiency in English (Written and Verbal)

Good understanding of MS Office.

JOB DESCRIPTION

Objectives:

1. Experience in Social Media Hiring and Boolean/String Searches & Talent Mapping

2. Updating candidate records and job postings in Applicant Tracking Systems.&

coordinating interview drives on a specified date

3. Regular meeting with the Hiring Managers to discuss the details about the

requirements and about their hiring plan.

4. Working on the sourcing plans for recruitment, referral schemes, vendor management etc

5. Involve in market analysis to provide inputs to delivery and to the

current market scenario and suggest alternate ways to successfully fulfill the positions

when faced with challenges.

6. Managing Pipelines.

7. Candidate Management.

8. Facilitating the initial round of screening, appraising the candidate on company

expectation and negotiating salary and perks.

9. Pre-employment check and Employment E-flow Process handing

• Create and execute a strategic sales plan that expands our customer base and extends the company's global reach
• Meet with potential clients and grow long-lasting relationships that address their needs
• Recruit sales representatives, set objectives, train and coach them, and monitor their performance
• Identify knowledge gaps within the team and develop plans for filling them
• Ensure that company quotas are met by holding daily check-ins with sales team to set objectives and monitor progress
• Manage the month-end and year-end close processes
• Five or more years of experience in managing sales in a corporate setting
• Proven record of success with the entire sales process, from planning to closing
• Excellent communication, interpersonal, and organizational skills
• Superb leadership ability
• Candidate can join immediately

· Proactively recommend new features and improvements to optimize and grow the use of the platform.

· Collaborate with key stakeholders to build, iterate, and improve existing or new processes and functions.

· Design, build, and deliver tailored Salesforce solutions for the business using Salesforce and other connected technologies.

· Uphold and promote best practices, design guidelines for security practices.

· Day to day administration, troubleshooting, and maintenance of the connected Salesforce platforms

· Support the continued build-out of key reports and dashboards, data administration, and integrity upkeep.

· Provide technical specifications and help maintain overall documentation for the business.

Skills and Qualifications

· At least 2 years of experience with technical implementations

· In-depth technical knowledge of Salesforce development and standard features

· Advanced experience with Salesforce.com configurations

· Should be aware about the best practices and governance limits.

· Leverage recommended frameworks.

· Knowledge in SFDC database with SOQL & SOSL

· Strong Salesforce development experience including working knowledge and ability to code in APEX (classes, triggers, batch processes and web services, Salesforce APIs, SOQL, and Force.com.

· Good understanding of Java Scripts and Cascading Style Sheets.

· Should have exposure to lightning aura components.

· Hands-on experience on REST and BULK API’s

· Good understanding of sales business process

· Should be able to understand the issue in live project and identify the RCA.

· Ability to analyse business processes/requirement and suggest the best possible solution.

Preferred Qualifications

· Bachelor of Engineering

About us :
Siply helps underserved masses inculcate savings behaviour to build a more productive and

financially secure country.

Company profile - https://siply.in/

Our Vision :
Enable 40 Crore Indians to achieve Financial Independence.

Our Mission:

To be a Digital Bank to 40 Crore Underserved Indians through Micro-Savings, Micro-Credit,

Micro-Insurance, and associated Value-Added Services.

The UX writer at Siply should have the ability to ideate and create compelling content for the Siply app. You will be a part of the smart, proactive and self-driven team of Siply.

Responsibilities :

• Own all UI copy and messaging on the Siply app – across all product areas
• Improve overall effectiveness of our products – ensuring clear communication of the value proposition
• Collaborate with designers and product managers throughout the product design and development process
• Work with business teams and support to ensure frictionless product launch
• Ensure consistency in the voice of our product and brand across various product areas.
• Have empathy for users and a knack for storytelling.
• Should be detail oriented.

Requirements :

• Looking for candidates with 1 to 4 years of relevant work experience.
• Graduation in Journalism, English, Communications or related discipline is preffered.
• Should have excellent written and verbal communication skills.
• Experience in writing or editing the content for web and mobile applications.

• Implement defined user interfaces and experiences based on technical specifications
• Reviews and develops requirements, generate designs, provides rough order of magnitude estimates, implements, and performs unit testing
• Collaborate with our team of educational application designers, graphic artists, backend systems engineers, QA, and operational teams to ensure the timely delivery of high-value educational software products
• Demonstrates strong communication and interpersonal skills to negotiate different perspectives and goals
• Holds themselves to a high standard of quality and works with the broader team to ensure that the products meet those standards
• Works independently on multiple projects at one time, balancing needs, and deadlines
• Troubleshoot problems of a complex nature
• Supports systems that he/she has, and has not implemented
• Keeps informed of technical advances. Proposes changes based on newer technology

Required Skills and Abilities:

• Minimum of four years of software engineering experience
• Minimum of three years of software engineering experience building multi-tier enterprise applications
• Demonstrated track record of designing, developing, and delivering single page, web-based applications based on Angular.io or other similar JS libraries
• Bachelor’s degree in a technical discipline or relevant work experience
• Experience with CI/CD tools like Jenkins, Git, and Nexus
• Excellent interpersonal and communication skills

• Proficient with Objective-C,Swift,Cocoa Touch and UIKit.  
• Experience with iOS frameworks such as Core Data, Core Animation, etc. 
• Knowledge of Apple’s design principles,interface guidelines and UI/UX standards 
• Experience with performance and memory tuning with tools such as Instruments. 

• Familiarity with cloud message APIs and push notifications 
• Proficient understanding of code versioning tools such as Git and SVN 
• Experience in Payment Integration, Push Notification & Third Party Integration.  
• Experienced with Apple Approval developed and Distribution Process, AdHoc Enterprise distribution. 
• Worked on various architecture such as MVC, MVVM, Singleton, Delegate and Notification patterns. 

• Good to knowledge /experience in developing GUI for C5 voip applications. 
• Good to knowledge / on webrtc, various voip standards.