Product Manager at Leading D2C feminine hygiene brand · Gurugram · 4 - 6 years · ₹15L - ₹30L / yr · Posted 8 Feb 2022

Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Product Manager, you will be responsible for both product planning and product marketing of the website.
What you will do:
- Building the online presence while maintaining efficiency and ROI
- Using data supported marketing to identify trends and key opportunities for innovation across buyer's journey
- Possessing project management skills to liaise with Shopify developers, and other relevant third parties
- Establishing and tracking, keeping a dashboard of key financials that the team need on a daily/ weekly/ monthly basis and ensuring these are kept up to date by you
- Identifying key user behavior trends while simultaneously adjusting and refining website keeping it up to date
What you need to have:
- Graduate/ PG from Tier-1 colleges (preferably MBA in Sales and Marketing)
- Minimum 3 years of experience in E– Commerce Marketing
- Deep understanding of Product Manager for a D2C or at an ecommerce marketplace
- Ability to structure and process qualitative or quantitative data and draw conclusions from it
- A probing mind

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About The Sleep Company
The Sleep Company is India's fastest-growing D2C sleep and comfort brand, built on patented Smart GRID technology and trusted by over 5 lakh customers. Our portfolio spans mattresses, pillows, toppers and ergonomic seating, sold across online channels and a growing network of experience centres nationwide. We move fast, think big and put the consumer at the centre of everything we do.
Role Overview
As Senior Product Manager, you will own the product roadmap for your category or platform. You will work with Engineering, Design, Marketing, Operations and Retail to build products and experiences that customers love and that grow the business.
Key Responsibilities
- Own the product vision, strategy and roadmap for your area
- Turn customer insights, data and business goals into clear priorities
- Write clear PRDs and user stories, and manage the backlog
- Lead product launches from idea to release, working closely with Engineering and Design
- Track key metrics such as conversion, retention and NPS, and act on what the data shows
- Run experiments and A/B tests to improve the customer journey across web, app and stores
- Work with Marketing, Supply Chain and Retail teams to keep product, pricing and experience aligned
- Study the market and competitors to spot new opportunities
- Mentor junior product managers and share best practices
Requirements
- Product management experience, ideally in D2C, e-commerce or consumer products
- Proven record of launching and scaling products
- Strong analytical skills and comfort with tools such as GA, Mixpanel or SQL
- Clear communication and the ability to manage multiple stakeholders
- Sound understanding of the omnichannel customer journey
- Bachelor's degree required; MBA is a plus
We are looking for a driven and analytical Product Manager to lead the planning, development, and continuous improvement of our digital products. The candidate will work closely with engineering, design, marketing, sales, and business teams to translate customer and business needs into successful product solutions.
Key Responsibilities
- Define and communicate the product vision, strategy, and roadmap.
- Gather and analyze customer, market, and business requirements.
- Translate requirements into clear product specifications, user stories, and acceptance criteria.
- Prioritize features and maintain the product backlog.
- Work closely with developers, designers, QA, and other stakeholders throughout the product development lifecycle.
- Conduct market and competitor research to identify opportunities.
- Coordinate product launches and feature releases.
- Track product performance using relevant KPIs and analytics.
- Collect and analyze customer feedback to improve the product.
- Identify usability issues and recommend product enhancements.
- Participate in Agile/Scrum activities, including sprint planning and reviews.
- Ensure product initiatives align with overall business objectives.
Job Description
This is a remote position.
Our Core Value
- Client Success: Our clients’ success is our success
- Extreme Ownership: We own our work and its outcomes fully
- Proactive Collaboration: Teamwork elevates us all
- Quality with Pragmatism: We aim for excellence with a focus on practical solutions
- Effective Feedback: Honest, constructive feedback fosters improvement
- Proactive Collaboration: Teamwork elevates us all
Experience Level
We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results
Role Overview
As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.
A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution
Key Responsibilities
- Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
- Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
- Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
- Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively
Requirements
What We're Looking For
- Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
- Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
- Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
- Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
- Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
- Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process
Benefits
What We Offer
- Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.
- Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk.
- Cutting-Edge Projects: Work on exciting projects with the latest AI technologies
- Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance.
- Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind.
- And More: Extra perks to support your well-being and professional growth.
Work Environment
- Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results.
- Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered.
- Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team.
Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.









