Product Manager - Customer Experience

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

Role & responsibilities

Cold Calling:

Contacting potential customers using a given phone directory.

Customer Interaction:

Asking pertinent questions to understand customer requirements.

Persuading customers to buy by demonstrating how products or services meet their needs.

Sales and Record Keeping:

Recording customer information accurately in a computer system.

Keeping records of calls and sales.

Meeting sales quotas and facilitating future sales.

Proven experience in telemarketing or similar sales/customer service roles.

Excellent communication and presentation skills.

Patience and ability to handle customer rejection

Experience: Minimum 1 year as a telecaller

Bachelor’s degree (minimum) in Computer Science or Engineering.

5-7 years of experience working as a senior–level Software Engineer

Excellent programming and debugging skills in C/C++and Python

Experience developing on Windows and Linux systems 

Experience in automation of manual tasks

Although not required, the following are a plus:  

Experience working with Build framework (Makefile, CMake, Scons), Batch/Shell scripting

Experience with Jenkins and other CI/CD tools

Knowledge of RESTful web services and docker

SSE/TL/ STL – Java Full Stack Dev

Overview of the Role –SSE/TL/ STL– Java Full Stack Dev (Java + React js)

Location: Chennai / Hyderabad

Reporting To: Project Manager

Role Description

We are looking for a candidate with Java backend experience combined with UI exposure preferably with React JS. The candidate shall be required to member of a SW Development team, demonstrating technical person. The candidate would be required to demonstrate high degree of ownership; velocity and mentor the team members.

Responsibilities

• · In this role, you should be able to work independently with little supervision.
• · You should have excellent organization and problem-solving skills.
• · If you also have hands-on experience in software development and agile methodologies, we’d like to meet you.
• · You will be responsible to develop high-quality software that is aligned with user needs and business goals.

Qualification

• · 4 to 10 years of end-to-end development using Java & UI technology (ReactJS)
• · Good knowledge of any relational database
• · Experience in JavaScript along with an OOP language
• · Well versed with testing concepts and methodologies
• · Agile/Scrum development and full SDLC from development to production deployment.
• · Analytical mind with problem-solving aptitude.
• · Ability to work independently.
• · Excellent written and oral communication skills.

Qualifications:

• A Bachelor’s degree in Computer Science (or equivalent experience)
• M-Tech or advanced degree a plus
• Hackathon participation and accolades are a plus

Job Role:

• 4+ years of object-oriented Java / J2EE development
•  Full SDLC experience (requirements gathering, architecture, development, QA, etc)…
•  Experience with Spring (MVC, IOP/DI, REST, Security) & Hibernate/Spring
•  Experience with SOAP / REST web services
•  Knowledge of SQL
•  Knowledge of No SQL concepts, understanding of Solr, Redis and Mongo DB is desirable
•  Must have worked on any one messaging solutions
•  Bonus Points for micro service design and development experience
•  Bonus points for any mobile development experience
•  Used Agile methodology
•  Bonus Points for experience working on Unix, shell scripting & Build Systems
•  Experience in performance optimization is an added advantage

ThoughtWorks is a global software consultancy with an aim to create a positive impact on the world through technology. Our community of technologists thinks disruptively to deliver pragmatic solutions for our clients' most complex challenges. We are curious minds who come together as collaborative and inclusive teams to push boundaries, free to be ourselves and make our mark in tech.

Our developers have been contributing code to major organizations and open source projects for over 25 years. They’ve also been writing books, speaking at conferences and helping push software development forward, changing companies and even industries along the way. We passionately believe that software quality is driven by open communication, review and collaboration. That’s why we’re such vehement supporters of open source and have made significant contributions to open source tools for testing, continuous delivery (GoCD), continuous integration (CruiseControl), machine learning and healthcare. 

As consultants, we https://www.thoughtworks.com/careers/hub/consultant-life">work with our clients to ensure we’re evolving their technology and empowering adaptive mindsets to meet their business goals. You could influence the digital strategy of a retail giant, build a bold new mobile application for a bank or redesign platforms using event sourcing and intelligent data pipelines. You will use the latest Lean and Agile thinking, create pragmatic solutions to solve mission-critical problems and challenge yourself every day.

You’ll spend time on the following:

• You will champion best practices like writing clean and reusable code using practices like TDD, SOLID principles, OO design, and pair programming
• You will partner with other technologists from cross-functional teams advocating devops culture
• You will work in collaborative, product-focused teams to build innovative customer experiences
• Take ownership and accountability beyond individual deliverables, always pushing the envelope in order to deliver awesome results for our clients
• Learn, digest and subsequently apply the latest technology thinking from ourhttps://www.thoughtworks.com/radar"> tech radar to solve client problems

Here’s what we’re looking for:

• You have 2+ years* of experience using two or more development languages (Java, JavaScript, Ruby, C#, etc.) with experience in Object-Oriented programming
• You can write clean, high-quality code in a variety of languages and are also able to spot (and improve) bad code
• You’re resilient in ambiguous situations and can approach challenges from multiple perspectives
• You have experience with Agile, Lean and/or Continuous Delivery approaches such as Continuous Integration, TDD, Infrastructure as Code, etc.
• Bonus points if you have knowledge of cloud technology such as AWS, Docker or Kubernetes
• You’re willing and able to commit to travel to client sites in order to solve their business problems

At ThoughtWorks, we’re committed to fostering an inclusive community for all technologists. Help us achieve a more balanced workplace by anonymously answering the following demographic questions.

ROLES AND RESPONSIBILITIES

• Open to adapt to new technologies.
• Ability to multi-task and work under pressure.
• Work with development teams and reporting managers to ideate software solutions
• Should have ability to understand Client requirements & deliver quality services based on those requirements.
• Excellent written and verbal communication skills required.
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software

REQUIREMENTS

1. Expertise in Angular 6/7 with 2+ Years’ experience is MUST.
2. Proven experience as a Full Stack Developer or similar role.
3. Experience developing web, mobile or hybrid applications.
4. Knowledge of multiple front-end languages and libraries as HTML5, CSS3, JavaScript, XML, jQuery, JSON.
5. Knowledge of JavaScript/Typescript frameworks as js.
6. Familiarity with databases as MySQL, MongoDB and web servers with UI/UX design
7. Experience on web application & RESTful web service
8. Experience implementing testing platforms and unit tests.
9. Job involves 80-90% hands-on coding.
10. Good to have the knowledge of Cloud deployment AWS and Docker