Product Manager

Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.

We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.

At Zemoso Labs, we see marketing as a compelling vehicle to ‌ leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.

The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.

RESPONSIBILITIES

• Meeting with internal stakeholders and clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
• Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Coordinate with a team of individual contributors to meet deadlines for launch dates

Must-haves:

• Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
• Analytical mindset with an ability to map data to insights
• Impeccable ability to do customer journey mapping to identify pain points
• Work across multiple time zones (US, US (CST), Canada) as needed
• Ability to learn, scale, and ideate
• Ability to ask the right questions and focus on “what does success look like?”
• Google, Hubspot, and LinkedIn certifications are a huge plus
• Internship in SEO or SEM or Campaign Analytics preferred

Benefits:

• Competitive salary
• Work from anywhere in India
• Learning and gaining experience rapidly
• Reimbursement for basic work-from-home setup
• Insurance (including a top-up insurance for COVID)

Experience:4-7years

Package: Exp- 3.5X max

Location: Hyderabad Location (WFO)

Skillset: Java developer with spring boot and microservices

Note: If you get selected you need to come and work in the office Hyderabad location

What you need to have:

• Working closely with the engineering team to guide and drive the roadmap
• Driving superb execution against plan anticipating risk and leading discussions via frequent, clear communication (both internally and with customers)
• Owning the product metrics driving scale, efficiency and experience
• Working closely with business to build the growth road-map

Desired Candidate Profile

• B.E/BTech and/or MBA
• At least 4 years of product management experience where you have played a significant role in the creation of new products or had end to end ownership of a product
• B2C product management experience, preferably in lending tech startups
• A strong technical background, enabling meaningful contribution to technically-driven features
• Previous development experience in some form is required    

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

• 5-7 years of experience on Android Java-based mobile applications and systems development
• Strong command of Android Java. Exposure towards Android SDK
• Strong knowledge of the various packages on the Android App development stack layouts, intents, widgets, content providers, touch handling, drawing, location services, media interfaces, network, storage, security/cryptography, SQLite, etc.
• Knowledge of web services and serialization techniques like REST, SOAP, XML, JSON & framing
• A strong penchant for Object-Oriented Design and CS fundamentals
• Experience in working with version control, bug tracking, continuous integration, and other productivity enhancement software like TFS, Bugzilla, Jira, etc.
• Prior experience in working in Agile software methodologies
• Taking responsibility and ownership in the team's work, team player, and good communication skills
• Hands-on experience in developing native Android applications.
• Understanding of Android design patterns, memory management, file I/O, concurrency, and multithreading.
• Knowledge of working with network & battery optimizations, APIs, external libs, SDKs, Analytics, UI, visualizations & animations
• Preferred knowledge on Connectivity, Bluetooth protocols/ BLE.
• Working knowledge and hands-on with Database management such as SQL and contemporary technologies at their backend
• Experience in Unit Testing and TDD practices. Usage of Junit/Mockito/Espresso kind of test frameworks
• Eclipse or any IDE usage
• Published one or more applications in an Android marketplace and knowledge on the process of making the app live.
• Experience in working on applications with react native is a plus.
• Able to create a UI and UX that would make the app simple to use and delight users.
• Able to fix the occurring bugs and iteratively improve the app, include newer features, and keep the app up to date with all the Android updates/ libraries that will be released.
• Have an eye for new upcoming technologies and be able to evaluate and implement the same to enhance development efficiency.
• To succeed in this role, you should have the following skills and experience
• B.E/B.Tech/M.Tech/MCA or equivalent qualification

• Market research using suitable tools and processes to identify potential clients.
• Lead generation and closure as per weekly/monthly sales/revenue target.
• Rigorous follow up for new business opportunities and setting up meetings.
• Work closely with Subject Matter Expert for developing strategy of business.
• File weekly promotion and business activities report as per company norms
• Overseeing the development of assigned accounts.
• Conduct research to identify new markets and customer needs.
• Keep records of sales revenue, invoices, etc.
• Build long term relationship with new and existing clients.
• Create awareness and usage of company's products by the customers with high impact communication with effective / proper usage of given marketing inputs.
• Regularly provide feedback to the company on competitors activities.
• Internal / external stake holder management
• Key Account Management