Business Analyst

Job Title: AVP – Marketing

Experience: 5–7 Years

Location: Hyderabad

Employment Type: Full-Time

About the Role

P99Soft is looking for an experienced AVP – Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing, with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations.

The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings.
• Define brand positioning, messaging, and value propositions focused on business outcomes.
• Manage the integrated marketing calendar and allocate budgets across marketing channels.
• Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms.

Team Leadership & Marketing Operations

• Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors.
• Define team KRAs, performance metrics, delivery standards, and review processes.
• Implement and manage CRM, marketing automation, analytics, and attribution frameworks.
• Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI.

Thought Leadership & Content Marketing

• Develop a structured content strategy including:
• Articles
• Blogs
• White Papers
• Case Studies
• Solution Briefs
• Videos
• Webinars
• Executive Thought Leadership
• Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content.
• Create buyer-specific, industry-specific, and service-specific content throughout the customer journey.
• Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence.

Inbound Marketing, Paid Media & SEO

• Plan and execute integrated demand generation campaigns across:
• Search Marketing
• Paid Advertising
• Social Media
• Email Marketing
• Website
• Webinars
• Events
• Improve organic search visibility through:
• Technical SEO
• On-page & Off-page SEO
• Keyword Strategy
• Content Optimization
• Authority Building
• Manage landing pages, lead capture, nurturing campaigns, and conversion optimization.
• Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs.

Account-Based Marketing (ABM)

• Identify and prioritize strategic target accounts in collaboration with Sales teams.
• Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach.
• Align ABM initiatives with SDR outreach and partner engagement.
• Track account progression from engagement to qualified opportunities and customer acquisition.

Partner & Co-Marketing

• Execute joint marketing initiatives with ecosystem partners including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Hyperscalers
• Manage:
• Co-branded campaigns
• Webinars
• Workshops
• Events
• Account development programs
• Utilize Market Development Funds (MDF) effectively.
• Ensure partner marketing activities contribute to pipeline growth and revenue generation.

Sales & SDR Alignment

• Collaborate with Sales leadership to align marketing campaigns with strategic account priorities.
• Equip Sales and SDR teams with:
• Campaign briefs
• Messaging
• Sales collateral
• Case studies
• Follow-up assets
• Define lead scoring, qualification, handover, follow-up, and feedback processes.
• Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams.

Key Performance Indicators (KPIs)

• Marketing Strategy Execution
• Campaign Planning & Execution
• Budget Utilization
• Brand Awareness & Market Visibility
• Audience Growth
• Branded Search Performance
• Website Traffic
• Share of Voice
• Thought Leadership
• Content Performance
• Content-Influenced Pipeline
• Qualified Inbound Leads
• Sales Accepted Leads (SAL)
• Marketing Qualified Leads (MQL)
• Opportunity Creation
• Marketing-Sourced Pipeline
• Cost Per Qualified Lead (CPQL)
• Organic Search Performance
• SEO Performance
• Conversion Rate Optimization
• Account-Based Marketing Performance
• Target Account Engagement
• Pipeline from ABM Campaigns
• Partner Marketing Performance
• MDF Utilization
• Marketing Analytics & Reporting
• Data Accuracy
• Campaign Turnaround Time
• Team Performance
• Agency Management
• Marketing-Sourced Revenue
• Marketing-Influenced Revenue

Required Skills

Marketing

• B2B Marketing
• IT Services Marketing
• Technology Marketing
• Digital Marketing
• Demand Generation
• Inbound Marketing
• Performance Marketing
• Brand Strategy
• Marketing Strategy
• Marketing Planning
• Campaign Management
• Marketing Operations
• Marketing Automation
• Marketing Analytics
• Marketing Attribution
• CRM Management
• Budget Management

Content & Brand

• Content Marketing
• Thought Leadership
• Content Strategy
• Copywriting
• Case Studies
• White Papers
• Solution Briefs
• Webinars
• Executive Content
• Brand Positioning
• Messaging
• Value Proposition Development

Digital Marketing

• SEO
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword Research
• Paid Media
• PPC
• Search Marketing
• Social Media Marketing
• Email Marketing
• Lead Nurturing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)

Demand Generation

• Lead Generation
• Inbound Lead Generation
• Lead Qualification
• Lead Scoring
• Pipeline Generation
• Funnel Management

Account-Based Marketing

• ABM Strategy
• Personalized Campaigns
• Target Account Engagement
• Enterprise Marketing

Partner Marketing

• Co-Marketing
• Alliance Marketing
• Partner Marketing
• MDF Management
• Ecosystem Marketing

Sales Alignment

• Sales Enablement
• SDR Collaboration
• Opportunity Management
• Pipeline Management
• Revenue Marketing

Leadership

• Team Management
• Stakeholder Management
• Cross-functional Collaboration
• Agency Management
• Vendor Management
• Performance Management

Analytics

• Marketing Dashboards
• Reporting
• KPI Tracking
• ROI Analysis
• Data Analysis

Preferred Experience

• 5–7 years of experience in:
• B2B Technology Marketing
• IT Services Marketing
• Digital Engineering
• Cloud
• Data & AI
• SaaS
• Enterprise Solutions
• Minimum 3 years leading an integrated marketing or demand generation function.
• Experience marketing to USA or international enterprise markets.
• Experience with long B2B sales cycles and enterprise buying processes.
• Experience working with Sales, SDR, Alliances, Delivery, and Pre-sales teams.
• Exposure to partner ecosystems including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Other Hyperscalers

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related field.
• MBA is preferred.

P99soft is an equal-opportunity employer

P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.

We are seeking a highly motivated and detail-oriented Software Tester to join our growing team. The successful candidate will be responsible for ensuring the quality and reliability of our software products through meticulous testing and analysis. This role involves creating and executing test plans, identifying and documenting defects, and collaborating with developers to resolve issues. The specific responsibilities and required experience will vary depending on the level (Junior, Mid-Level, Senior, or Lead).   

Responsibilities (Adjust based on the level):

• Test Planning and Execution:
• Develop and execute comprehensive test plans, test cases, and test scripts based on software requirements and specifications.
• Perform various types of testing, including functional, regression, integration, system, and performance testing.
• Utilize test management tools to organize and track testing activities.
• For Senior/Lead roles: Design test strategies, and provide mentorship to junior testers.
• Defect Management:
• Identify, document, and track software defects using bug tracking systems.
• Collaborate with developers to reproduce and resolve defects.
• Verify defect fixes and ensure they meet quality standards.
• Requirements Analysis:
• Review and analyze software requirements and specifications to ensure testability.
• Provide feedback on requirements and design documents.
• Collaboration and Communication:
• Work closely with developers, product managers, and other stakeholders to ensure quality throughout the software development lifecycle.   
• Communicate testing progress and results effectively.
• For Senior/Lead roles: Lead meetings, and communicate with upper management.
• Automation (For Mid-Level, Senior, and Lead):
• Develop and maintain automated test scripts using testing frameworks (e.g., Selenium, JUnit, TestNG, Cypress, etc.).
• Implement and maintain continuous integration/continuous delivery (CI/CD) pipelines.
• Perform performance and load testing using appropriate tools

7+ years of experience of Workday HCM configuration across 4+ Workday modules and 5+ deployments

Key responsibilities

• Lead design/requirements workshops
• Highly confident in configuring workday with the ability to utilise Workday Community where necessary
• Highly confident in building accurate estimates for Workday configuration work
• Approve effort estimates of more junior consultants
• High level of understanding of how business utilise HR technology to their advantage
• Directly manage a team of consultants based in India
• Manage customer escalations around direct reports work
• Support in building the CloudRock team based in Indian through being an advocate for CloudRock and a leadership figure
• Support and mentor junior resource based in India/Portugal/UK
• Full understanding of the Workday deployment methodology
• Achieve a high level of utilisation
• Be consultative in their customer approach

About the Role

A DevOps Engineer in Snappymob configures, monitors, and manages the Cloud Management service. You should be able to identify the most optimal cloud-based solutions for our clients and maintain cloud infrastructures in accordance with the best practices and company security policies. 

Responsibilities

• Configures the AWS cloud management service and uses tools to monitor and manage their services carefully.
• Manages the full AWS Lifecycle, Provisioning, Automation, and Security.
• Works with customers, solution architects, and product teams to drive migrations.
• Assists in the execution of migration discovery workshops with large enterprise customers.
• Maintains Data Integrity, Data Recovery, and access control while you use the AWS application platform.

Requirements

• More than 2 years of working experience in DevOps and cloud management.
• Strong proficiency in AWS services and migrations.
• Ability to think critically, analyze and break down problems into manageable components.
• Ability to communicate and work well with others.

Advantages

• Experience with AWS cloud migrations.
• Possesses AWS certifications in solution architecting or DevOps.
• Experience with managing CI/CD and deployment of services to the cloud.
• Experience with containerization and orchestration solutions (eg: Docker and Kubernetes)

As one of Malaysia's top app development companies, Snappymob helps top brands in Malaysia and around the world turn their ideas into reality by creating impactful digital products. Our clients span from startups to multinationals across many industries including finance, media, healthcare, energy, and education.

By pairing awesome user experience design and solid software engineering, we strive to help our clients achieve success – while providing them with honest, no-nonsense advice.

Visit us at snappymob.com to find out more about what we do.

Responsibilities

· Developing user-facing applications using Vue.js

· Building modular and reusable components and libraries

· Optimizing your application for performance

· Implementing automated testing integrated into development and maintenance workflows

· Staying up to date with all recent developments in the JavaScript and Vue.js space

· Keeping an eye on security updates and issues found with Vue.js and all project dependencies

· Proposing any upgrades and updates necessary for keeping up with modern security and development best practices

What we need in you?

· Highly proficient with the JavaScript language and its modern ES6+ syntax and features

· Highly proficient with Vue.js framework and its core principles such as components, reactivity, and the virtual DOM

· Familiarity with the Vue.js ecosystem, including Vue CLI, Vuex, Vue Router, and Nuxt.js

· Good understanding of HTML5 and CSS3, including

· Understanding of server-side rendering and its benefits and use cases

· Knowledge of functional programming and object-oriented programming paradigms

· Ability to write efficient, secure, well-documented, and clean JavaScript code

· Familiarity with automated JavaScript testing, specifically testing frameworks such as Jest or Mocha

· Proficiency with modern development tools, like Babel, Webpack, and Git

· Experience with both consuming and designing RESTful APIs