Power BI and Data Visualization Consultant

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

About Intugine:

Ever wondered how the physical goods we consume every day (think dairy, snacks, or your favorite choco chip ice cream) reach you in time? Or how beautiful furniture or sophisticated electronic equipment and gadgets you use are delivered in the best possible condition at your doorstep.

Their journey spans from getting sourced, manufactured, and stored, to getting moved across a highly intricate supply chain network across the globe before it gets delivered. Global brands constantly face challenges like not having visibility of their raw materials, which delays production and in turn, delays customer shipments, or tracking shipments across various modalities and multiple geographies.

Intugine Technologies is one of the most trusted solution partners catering to these brands with its best-in-class visibility platform helping brands gain comprehensive visibility over their supply chain across modalities(air/land/sea/rail). Their solutions have helped eliminate operational inefficiencies, reduce logistics costs and improve OTIF, order to deliver TAT, and minimize dwell time and detention costs.

Intugine is a proud partner of the National Logistics Policy, an initiative by the  Government of India. With this, it provides these brands with additional information via their integrations with FASTag, Port Community System, and Freight Operations Information System to name a few. 

Today Intugine works with 75+ global enterprise names like GE Healthcare, Signify, Flipkart, Mahindra Logistics, Titan, Diageo, Ultratech Cement, Bridgestone, and GMMCO.  

To know more, visit the  website: https://www.intugine.com

Job Responsibilities :

• Coordinate for GPS Installation
• Update data on Excel and Work on Control tower dashboard
• Ensure proper tracking and verification. Enter customer and account data from source documents within time limit 
• Compile, verify the accuracy, and sort information to prepare source data for computer entry
• Review data for deficiencies or errors, correct any incompatibilities, and check the output
• Work on Microsoft Excel
• Collaborate with internal teams and external vendors to prevent disruptions and maintain smooth operations.

Requirements:

• 0–1 year of experience in data entry, operations, or control tower support
• B-Tech/Bcom Graduate
• Advanced excel skills.
• Willingness to support control tower and tracking operations
• Good communication skills (verbal and written)
• Strong attention to detail and ability to follow instructions

1. Develop and maintain custom modules, workflows, and scripts within the LOANIQ platform.
2. Build Java-based interfaces and services to integrate LOANIQ with other banking applications (core banking, risk systems, reporting, etc.).
3. Analyze business requirements and translate them into technical specifications and design documents.
4. Enhance existing LOANIQ functionality to meet evolving regulatory and business requirements.
5. Perform code reviews, unit testing, and ensure CI/CD compliance for releases.
6. Collaborate with cross-functional teams including BA, QA, Infrastructure, and Support to deliver projects on time.
7. Support production environments, investigate issues, and provide long-term solutions.
8. Act as a technical SME on LOANIQ-related queries and mentor junior developers when needed.

• Initiating professional engagement through chat and phone calls  with target and existing customers
• Provide excellent service to customers and address their inquiries or issues promptly.
• Process secure and efficient transactions such as bank verifications, entertainment portals, credit top-up in compliance with the SOPs. 
• Reach out customers to inform them about the latest promotions they can avail of.
• Engage with customers and update them about the latest promotions.

Work Experience

• Experience in taking inbound and outbound calls
• Good technical skills—able to comfortably navigate through smartphone and desktop applications
• Excellent written and spoken English communication skills
• A critical thinker with good analytical skills and attention to detail
• Process secure and efficient transactions such as bank verifications, entertainment portals, credit top-up in compliance with the SOPs. 
• Reach out customers to inform them about the latest promotions they can avail of.
• Flexible and able to work in a fast-paced, team-oriented environment
• Willing to work on-site overseas

Desired Candidate Profile

• Demonstrable experience in marketing together with the potential and attitude required to learn
• A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
• Startup experience desired
• Ability to work in a fast-paced environment
• Willingness to roll up your sleeves and execute
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literacy, comfort working with numbers
• Ability to make sense of metrics and processing figures with spreadsheets
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement

Skills Required

• Must demonstrate exceptional verbal and written communication skills
• Must demonstrate ability to communicate effectively at all levels of the organization
• Proven ability to design and implement new processes and facilitate user adoption.
• Strong understanding of the platform, with the ability to build custom apps and objects, formula fields, workflows, custom views, and other content of intermediate complexity
• Strong understanding of Salesforce.com best practices and functionality
• Strong data management abilities
• A documented history of successfully driving projects to completion
• A demonstrated ability to understand and articulate complex requirements
• Experience with nonprofit processes preferred
• Previous experience working in a SCRUM or agile environment preferred

Organizational Alignment

• Reports to the Senior Manager of Business Systems
• Supports full Sales and Sales Operations staff