Performance Test Engineer

Job Title: State Sales Head

Experience Required: Minimum 7+ years of experience in franchise sales profile, preferably in FMCG, Cement, Paint, Insurance and all Retail, or Franchise Business.

Job Type: Full Time & Hybrid (Office Field Work)

Job locations : Karnataka / Hyderabad / Raipur / Nagpur / Navi Mumbai / Orissa

Role Overview:

The State Sales Head will be responsible for driving state-level sales growth through effective management of Area Sales Managers. The primary responsibility will be to appoint, guide, and monitor

Area Sales Managers to ensure smooth execution of business objectives. The role involves recruiting and expanding Management Role Franchises as well as Shop Franchises under Genericart.

The State Sales Head will act as a key driver to achieve revenue targets, maintain strong franchise relations, and ensure consistent growth in line with company goals.

Key Responsibilities:

• Appoint, train, and supervise Area Sales Managers to deliver on state-level sales and business objectives.

• Drive recruitment of Management Role Franchises and Shop Franchises in alignment with

Genericarts expansion strategy.

• Ensure achievement of state-wise revenue targets through effective planning, execution, and monitoring.

• Develop and maintain healthy business relations with all Management Role Franchises to maximize revenue generation.

• Create strategies for continuous franchise growth, support, and business development.

• Track performance of Area Sales Managers and franchises through KRA (Key Result Areas) and

KPI (Key Performance Indicators).

• Provide regular reporting and market feedback to senior management.

• Resolve franchise-related issues proactively to maintain smooth operations.

• Ensure compliance with company policies, standards, and ethical practices.

Key Performance Indicators (KPIs):

• Achievement of monthly, quarterly, and annual revenue targets.

• Number of new Management Role Franchises and Shop Franchises appointed.

• Performance and productivity of Area Sales Managers.

• Franchise satisfaction and retention rate.

• Growth in state-wide business penetration and brand presence.

Required Qualification & Skills:

• Bachelors/Masters degree in Business Administration, Marketing, or related field.

• Minimum 7-10 years of sales leadership experience, preferably in FMCG, Cement, Paint and all Retail, or Franchise Business.

• Strong team management and leadership skills.

• Proven track record in meeting and exceeding sales targets.

• Excellent communication, negotiation, and relationship management skills.

• Entrepreneurial mindset with problem-solving ability.

• Willingness to travel extensively within the state.

ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better

life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product

design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield

& PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our

consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love startups, a really fast-paced environment with lots of action and the opportunity to create India's

new gen disruptive brands, then click away and get set to propel your career to greater heights.

THE ROLE

As a Junior Graphic Designer, you will be responsible for creating impactful designs that capture the messaging required across marketing ideas. You will work under the guidance of the senior art director to

ideate and execute design assets required by multiple teams i.e social media, performance marketing or marketplaces.

RESPONSIBILITIES

▪ Create drafts of social media posts, web banners, etc. and get them approved by the senior art director.

▪ Liaise with internal stakeholders while working on design projects from concept right up to execution.

▪ Ensure that all the graphic elements are consistent in terms of style, colours, and message

▪ Find the right mix of imagery to visually represent the content.

▪ Be a part of the ideation process and pitch creative concepts.

▪ Make edits as and when required based on the feedback provided by senior members of the team.

▪ Adhere to strict timelines and be able to deliver quality work as required for the campaign/project.

SKILLS

▪ Understanding the visual elements such as type, layout, fonts, etc.

▪ Basic knowledge of online marketing would be preferred.

▪ Ability to work well within a team.

▪ Time management skills.

▪ Ability to take constructive feedback and work on enhancing design skills.

▪ Comfortable in a fast-paced evolving start-up environment.

QUALIFICATION

▪ Minimum 1-year experience at an Advertising agency or any design house.

▪ Proficient in Adobe Photoshop, Illustrator, InDesign and other design tools.

▪ Experience with working on iOS / Apple operating system is preferred.

• Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr. 
• Troubleshooting campaigns setup on platform 
• Talk to partners to setup programmatic deals 
• Clearly and regularly communicate progress to the Account Management
• Work with both Advertiser teams to ensure campaign setup is done within deadline
• Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags, 
• Ability to implement and troubleshoot website pixels.

• 2-3 years of experience in Demand Side Ad Operations
• Strong understanding online advertising and its operational flow
• Strong understanding of basic ad-servicing and its mechanism
• Knowledge of a programmatic platform like Xandr
• Hands-on experience on Microsoft excel

• The ideal candidate should be a creative problem solver at heart who thrives in a team environment.
• Your role will start with contacting potential learners to set up virtual meetings, counsel the learners and sell the course of Upgrad.

Must Have: 

• Must have Javascript and React.js 

Responsibilities: 

• Use markup languages like HTML to create user-friendly web pages 

• Maintain and improve website 
• Optimize applications for maximum speed 
• Design mobile-based features 
• Collaborate with back-end developers and web designers to improve the usability 
• Get feedback from, and build solutions for, users and customers   

• Write functional requirement documents and guides 
• Create quality mockups and prototypes 
• Help back-end developers with coding and troubleshooting. 
• Ensure high-quality graphic standards and brand consistency 

Skills looking for: 

• Understanding of key design principles. 
• Proficiency in HTML, CSS, JavaScript, and React.js. 
• Should be good at CSS and sound knowledge about Tailwind and Material UI. 

• Understanding of server-side CSS. 
• Understanding of SEO principles. 
• Good problem-solving skills. 
• Excellent verbal communication skills. 
• Good interpersonal skills. 

Good to Have: 

• Experience in Next.js and AngularJS is highly preferred 

Opportunity in the Role: 

• Experienced founding team. 

• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action. 
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders. 
• Backed by marquee global investors. 
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture. 
• All of the above perks of joining a high potential company very early, along with a competitive market salary. 

Job Responsibilities:

• Experienced in successfully delivering projects with an effort of at least 300 MM - 400 MM
• Delivering projects in Capital Market domain – either in implementation projects or in BAU support projects
• Strong grasp on project management methodologies: planning, work break down, estimation & tracking
• Knowledge on estimation techniques, risk management
• Development background on JEE based application

Desired Traits:

• Very good communication & presentation skill
• Managing different types of stakeholders
• Good leadership skill including conflict resolution and expectation management of project team

Certification:  PMP