
Performance Media Specialist (Google, Meta & LinkedIn Ads)
Role Overview
We are looking for a Performance Media Specialist who will own and scale our paid media efforts across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. This role is hands-on and outcome-driven, focused on lead generation, cost efficiency, and performance optimization.
You will be responsible for planning, executing, optimizing, and reporting on paid campaigns that directly impact business growth.
š§© Key Responsibilities
- Plan, execute, and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Drive high-quality lead generation with optimized CPL, CPA, and ROAS
- Conduct keyword research, audience segmentation, and funnel targeting
- Optimize campaigns through A/B testing, bid strategies, creatives, and landing pages
- Monitor daily performance and scale winning campaigns
- Implement and manage conversion tracking using GA4, GTM, pixels, and UTMs
- Prepare performance reports and insights for stakeholders
- Collaborate with content, design, and sales teams to improve conversion rates
- Manage budgets efficiently and forecast performance outcomes
š§ Required Skills & Experience
- 2ā5 years of hands-on experience in Performance Media / Paid Advertising
- Strong expertise in:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads (B2B lead generation)
- Deep understanding of PPC, paid social, and performance marketing metrics
- Experience with GA4, GTM, Looker Studio, and ad platform dashboards
- Data-driven mindset with strong analytical skills
- Proven track record of optimizing CPL, CPA, and lead quality
- Experience in B2B or B2C lead generation environments
š Nice to Have
- CRO or landing page optimization experience
- CRM integration knowledge (HubSpot, Salesforce, etc.)
- Experience scaling campaigns with larger budgets
- Startup or high-growth environment exposure

About learners point.org
About
Candid answers by the company
Learners Point Academy was founded in the year 2001. It is a training institute located in Dubai that offers career coaching and corporate training. They are known for providing customized training solutions to both individuals and corporations, focusing on building skills for success in today's competitive environment
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