Engineering Manager - Frontend

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

We’re building a powerful, AI-driven communication platform — a next-generation alternative to RingCentral or 8x8 — powered by OpenAI, LangChain, and SIP/WebRTC. We're looking for a Full-Stack Software Developer who’s passionate about building real-time, AI-enabled voice infrastructure and who’s excited to work in a fast-moving, founder-led environment.

This is an opportunity to build from scratch, take ownership of core systems, and innovate on the edge of VoIP + AI.

What You’ll Do

• Design and build AI-driven voice and messaging features (e.g. smart IVRs, call transcription, virtual agents)
• Develop backend services using Python, Node.js, or Golang
• Integrate OpenAI, Whisper, and LangChain with real-time VoIP systems like Twilio, SIP, or WebRTC
• Create scalable APIs, handle call logic, and build AI pipelines
• Collaborate with the founder and early team on product strategy and infrastructure
• Participate in occasional in-person strategy meetings (Delhi, Bangalore, or nearby)

Must-Have Skills

• Strong programming experience in Python, Node.js, or Go
• Hands-on experience with VoIP/SIP, WebRTC, or tools like Twilio, Asterisk, Plivo
• Experience integrating with LLM APIs, OpenAI, or speech-to-text models
• Solid understanding of backend design, Docker, Redis, PostgreSQL
• Ability to work independently and deliver production-grade code

Nice to Have

• Familiarity with LangChain or agent-based AI systems
• Knowledge of call routing logic, STUN/TURN, or media servers (e.g. FreeSWITCH)
• Interest in building scalable cloud-first SaaS products

Work Setup

• 🏠 Remote work
• 🕐 Full-time role
• 💼 Direct collaboration with founder (technical)
• 🧘‍♂️ Flexible hours, strong ownership culture

▌ ABOUT BXI WORLD

At BXI (Barter Exchange of India), we have reinvented the age-old concept of bartering for the modern Indian enterprise. We empower businesses to let their goods and services work for them — transforming inventory into a powerful engine for growth. Our digital marketplace connects you with 10+ categories of products and services available for exchange from over 100+ trusted brands. BXI is a business community where reputed organizations join to exchange goods and services, creating a vibrant marketplace where businesses trade without cash.

▌ ABOUT THE ROLE

Media is one of BXI's most vibrant categories. We help brands unlock media inventory — print, digital, OOH, radio, and more — through smart barter solutions. We are looking for a media-savvy BD professional who can onboard brands, pitch barter solutions, and drive revenue in the media sales vertical.

▌ KEY SKILLS

 Media Sales  |   Advertising Sales  |   Outdoor / OOH Advertising  |   Brand Onboarding  |   Barter Solutions  |   Business Development  |   Target Achievement 

▌ WHAT YOU'LL DO

•    Drive media sales and advertising sales across multiple formats — OOH (outdoor), digital, print, radio

•    Onboard brands and advertisers onto the BXI platform as media barter clients

•    Pitch consultative barter solutions — understanding brand objectives and crafting tailored media barter deals

•    Build relationships with brand managers, media planners, and agency partners

•    Generate leads, build pipeline, and close deals consistently to meet monthly targets

•    Drive numbers — revenue targets are non-negotiable, and you will be expected to own them

•    Coordinate with internal teams for deal structuring, approvals, and execution

•    Stay updated on media trends, pricing, and inventory availability across formats

▌ WHAT WE'RE LOOKING FOR

•    2+ years of experience in media sales, advertising sales, or outdoor/OOH advertising

•    Proven ability to pitch and close advertising or media deals

•    Prior experience in OOH/outdoor advertising sales is highly preferred

•    Understanding of the media ecosystem — agencies, brands, planners, and buying cycles

•    Target-oriented with strong follow-through and deal-closing instincts

•    Excellent communication and relationship management skills

•    Ability to work consultatively and position barter as a strategic value-add

•    Energetic, persuasive, and self-driven

Creating visual concepts and designs:

This involves developing layouts, designs, and illustrations for various materials like websites, brochures, advertising campaigns, and social media graphics. 

Using design software and tools:

Graphic designers need proficiency in software like Adobe Photoshop, Illustrator, and InDesign, as well as other relevant tools. 

Collaborating with teams:

Working with marketing teams, copywriters, and other stakeholders to ensure designs align with business goals and brand guidelines. 

Adapting designs for various mediums:

Adjusting designs for print, digital, and other platforms, ensuring consistency and visual appeal. 

Staying updated on design trends:

Keeping abreast of the latest design trends, software updates, and industry best practices to enhance their skills. 

Reviewing and refining designs:

Incorporating feedback, making revisions, and ensuring that final designs meet quality standards. 

Managing time effectively:

Balancing multiple projects and meeting deadlines while maintaining high-quality output. 

Essential Skills:

Creativity and innovation: The ability to think outside the box and generate unique design ideas. 

Strong visual communication skills: Understanding how to effectively convey messages through visual elements. 

Attention to detail: Ensuring accuracy in designs and layouts. 

Software proficiency: Expertise in design software and tools. 

Communication and collaboration: Effectively working with teams and clients. 

Adaptability: Adjusting designs for different mediums and platforms

We are looking for an experienced US IT Recruiter to join our panel and handle sourcing of freelance interviewers and coordinating technical interviews for our clients in the US market. This role is ideal for someone with strong networking, recruitment, and stakeholder management skills in the US IT hiring domain. 

Responsibilities: 

● Source and onboard freelance technical interviewers across various IT domains (Java, Python, Data Engineering, Cloud, etc.) for US time zones. 

● Coordinate end-to-end interview scheduling between clients and panel interviewers.

● Maintain & update the interviewer database to ensure quick availability for projects.

● Understand client requirements and match the right technical panel for the role.

● Follow up with interviewers & clients for timely completion of interviews.

● Ensure compliance with client expectations and InCruiter’s quality standards. 

Must Have: 

● 2–5 years of experience in US IT recruitment. 

● Strong understanding of US time zones, work culture, and hiring processes.

● Experience in freelance/contract recruitment and panel sourcing preferred.

● Excellent networking, negotiation, and relationship-building skills. 

● Proficient in using ATS, LinkedIn, and job boards for talent acquisition. 

● Strong communication skills in English (both verbal & written). 

● Ability to work independently and meet deadlines. 

Job Responsibilities: -

• Work on building enterprise grade applications with a strong knowledge of the .net core framework. Experience with Node JS.
• Create Libraries that would be shared across the different modules in the system that can be leveraged by multiple teams within the organization.
• Good understanding of data structures to identify the correct data structure for a specific use case.
• Build RESTful API for customer consumption. Prior knowledge building APIs is a requirement. Understanding of HTTP error codes is a must.
• Work on code in a distributed code development environment. Prior use of Git/Github is desirable.
• Work with a Unit Test platform.
• Strong knowledge on Encryption standards – Asymmetric and Symmetric.
• Create and Manage System Documentations.

Job Qualifications

• At least 4+ years of experience using C# programming language in the build of enterprise software (.net core, asp.net core, web api) – For .Net Developer
• At least 7+ years of experience using C# programming language in the build of enterprise software (.net core, asp.net core, web api). – For Lead.
• Experience handling ISO8583 message standard; Payments Industry knowledge.
• Good understanding of version control (using Git/Github).
• Experience with Unit Test framework; TDD Approach.
• Knowledge and understanding of PCI Requirements for Card processing software .
• Understanding of SQL Database and Database Design.
• Strong understating of hybrid cloud application basics based on Docker, Kubernetes, Microservices and Postgres.
• Minimal 2+ years of experience in building enterprise scale applications: coding, designing, developing, and analyzing data. 
• Agile environment. AWS, Docker, Kubernetes, DevOps environment Lead levels only.
• Manage CI/CD Pipeline.
• E/B.Tech/B.Sc/MCA/Msc in Computer Science.

Company Overview

http://www.corecard.com">www.corecard.com & http://www.corecardindia.com">www.corecardindia.com

Core Card Software is a product company, to provide financial service organizations with the best card management applications to help them compete both locally and globally. Core Card Software, a leading provider of card management systems. The Core Card software solution provides the market's most feature-rich platform for processing and managing accounts receivables and a full range of card products including prepaid/stored-value, fleet, credit, debit, commercial, government, healthcare and private-label cards. Core Card have offices based in Atlanta, Bhopal & Navi Mumbai.

• Work closely with your business to identify issues and use data to propose solutions for effective decision making
• Build algorithms and design experiments to merge, manage, interrogate and extract data to supply tailored reports to colleagues, customers or the wider organisation.
• Creating and using advanced machine learning algorithms and statistics: regression, simulation, scenario analysis, modeling, clustering, decision trees, neural networks, etc
• Querying databases and using statistical computer languages: R, Python, SLQ, etc.
• Visualizing/presenting data through various Dashboards for Data Analysis, Using Python Dash, Flask etc.
• Test data mining models to select the most appropriate ones for use on a project
• Work in a POSIX/UNIX environment to run/deploy applications
• Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.
• Develop custom data models and algorithms to apply to data sets.
• Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
• Assess the effectiveness of data sources and data-gathering techniques and improve data collection methods
• Horizon scan to stay up to date with the latest technology, techniques and methods
• Coordinate with different functional teams to implement models and monitor outcomes.
• Stay curious and enthusiastic about using algorithms to solve problems and enthuse others to see the benefit of your work.

• Able to create algorithms to extract information from large data sets
• Strong knowledge of Python, R, Java or another scripting/statistical languages to automate data retrieval, manipulation and analysis.
• Experience with extracting and aggregating data from large data sets using SQL or other tools
• Strong understanding of various NLP, and NLU techniques like Named Entity Recognition, Summarization, Topic Modeling, Text Classification, Lemmatization and Stemming.
• Knowledge and experience in statistical and data mining techniques: GLM/Regression, Random Forest, Boosting, Trees, etc.
• Experience with Python libraries such as Pandas, NumPy, SciPy, Scikit-Learn
• Experience with Jupyter / Pandas / Numpy to manipulate and analyse data
• Knowledge of Machine Learning techniques and their respective pros and cons
• Strong Knowledge of various Data Science Visualization Tools like Tableau, PowerBI, D3, Plotly, etc.
• Experience using web services: Redshift, AWS, S3, Spark, DigitalOcean, etc.
• Proficiency in using query languages, such as SQL, Spark DataFrame API, etc.
• Hands-on experience in HTML, CSS, Bootstrap, JavaScript, AJAX, jQuery and Prototyping.
• Hands-on experience on C#, Javascript, .Net
• Experience in understanding and analyzing data using statistical software (e.g., Python, R, KDB+ and other relevant libraries)
• Experienced in building applications that meet enterprise needs – secure, scalable, loosely coupled design
• Strong knowledge of computer science, algorithms, and design patterns
• Strong oral and written communication, and other soft skills critical to collaborating and engage with teams

Skill Requirements:

• At least 3 to 9 years experience of using .NET development
• Experience in using ASP.NET or .Net Core for developing Windows, Web applications
• A good understanding of WPF, WCF, XAML, MVVM, MVC, Design Patterns
• A good understanding of T-SQL, MS SQL
• A solid understanding of OOP principles
• A good understanding of N-tier and N-layered architecture
• Strong analytical skills
• Attention to detail
• Experience in working effectively as part of a team
• Good written and verbal communication skills
• Inter-personal skills
• A flexible approach and ability to adapt
• Ability to work under own initiative

Job Description

We are seeking a well experienced Java Technical Lead for our product. In this position you will design and implement technological solutions for our product on Java/J2EE stack.

What are my roles and responsibilities?

• Design, develop and implement software programming applications.
• Build highly scalable product.
• Participate in gathering business requirements and assessing existing architectures and resources.
• Ownership in producing the solutions conceptual architecture and associated artifacts.
• Work with application development team in delivering the project and deliverable within time and with good quality.
• Perform unit testing, oversee quality assurance of applications through system testing.
• Establishes processes for performance and conducts code review.
• Manage and mentor junior members of the team on good coding practice

What skills and experiences would I bring into this role?

1. B.E/ B.Tech / MCA in computer science or a related field
2. 6+ Years of Java/J2EE work experience.
3. Minimum 2+ years into Team Lead position.

1. Object-Oriented design, patterns, algorithms, data structures
2. Well knowledge about Spring Hibernate framework.
3. Exposure to React JS / Angular JS.

1. Experience with SQL/No-SQL database technologies – MySQL, Mongo dB, Cassandra, Redis, PostgreSQL, etc.
2. Good working experience in OpenStack/AWS & cloud application development and deployment
3. Experience in Web services (REST or SOAP)

1. End to end web development experience is highly preferred
2. Good understanding of unit testing methodologies.
3. Good analytical and communication skills
4. Startup work culture mindset.

ABOUT IDEAPOKE
Emerging Technologies | Bengaluru, India

Ideapoke is a global, fast growing start-up with offices in Bengaluru, Bay Area, Tokyo and Shanghai. Our software, search and insights power the innovation agenda of the largest Fortune 500 and Global 2000 companies worldwide.

Our growth is powered by our people and their unwavering commitment to the company-wide vision, strong work ethic and an entrepreneurial do-it-all spirit. We push the boundaries and break existing thought processes with the strong belief that innovation amplifies success in every piece of work we do and by extension, amplifying the success of our clients.

Ideapoke’s like to constantly learn, grow and make a difference. Join us and be part of our story.