Content Writer

Job descriptions 

Company : https://digitalcorsel.com/

Location :  1st Floor, BTM 1st Stage,, 9th B, C Ma, Outer Ring Rd, KEB Colony, 1st Stage, BTM 1st Stage, Bengaluru, Karnataka 560029

Job Title: Performance Marketing Specialist (Google Ads, Meta Ads, Data Analytics, SEO)

Job Overview:

We are seeking a highly skilled and data-driven Performance Marketing Specialist with expertise in Google Ads, Meta Ads, and data analytics. This role will drive online marketing strategies to increase our brand’s reach, engagement, and conversion rates. The ideal candidate will have a strong analytical mindset, be proficient in optimizing ads for high ROI, and possess a deep understanding of SEO best practices to improve our organic visibility.

Responsibilities:

Paid Advertising Management:

Plan, execute, and optimize high-performing Google Ads and Meta Ads campaigns to drive targeted traffic and achieve business objectives.

Conduct ongoing keyword research, competitor analysis, and audience segmentation to maximize ad relevance and reduce cost per acquisition (CPA).

Perform A/B testing and experiment with ad creatives, formats, and bidding strategies to improve campaign performance.

SEO Optimization:

Collaborate with the content team to align SEO strategies with content marketing initiatives and ensure adherence to best practices.

Data Analytics and Reporting:

3+ Years of exp

Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and analyze the performance of digital campaigns.

Prepare detailed reports and insights on campaign performance, website traffic, conversion rates, and other KPIs to inform decision-making and optimize ROI.

Identify trends, insights, and opportunities based on data analysis to guide future campaigns.

Cross-functional Collaboration:

Work closely with the marketing team to align campaigns with overall brand messaging and objectives.

Partner with content creators and designers to develop compelling ad copy, visuals, and landing pages that drive conversions.

Stay updated on industry trends, new ad formats, and emerging digital marketing strategies to keep campaigns innovative and competitive.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

3+ years of experience in digital marketing with a focus on Google Ads, Meta Ads, and data analytics.

• Advanced proficiency in Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, Meta ads and SEO tools (e.g., SEMrush, Ahrefs, Moz).

Your primary role will be the implementation of the application for either desktop or mobile devices with a focus on performance. With your understanding of AngularJS  / React JS best practices you will create modules and components with which you architect the application. You will take existing design and front-end templates and enhance them with CSS animations and implement idiomatic markup. You will team up with the back-end developers to connect to.

Responsibilities

• Building, optimising and maintaining front-end web apps
• Maintaining high performance and compatibility across platforms and devices
• Writing tested, idiomatic, and documented JavaScript, HTML and CSS
• Understanding what is needed for a smooth workflow between yourself, the front-end developers and designers
• Communicate thoroughly with the back-end department to help build a best-practice RESTful API
• Integrate external web services
• APIs using standard methods. A thorough understanding of the components of the platform is essential.   

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering or equivalent
• 1-3 years of experience in JS based development

Skills

• Programming Expertise In JavaScript/HTML5 / Angular JS v7+ / React JS v16, Express JS, Bootstrap.
• Hands-on Working Experience Of MVC Frameworks Like Angular.js & React.js.
• Excellent Communication Skills.
• Exposure To Sass, Grunt, Node Js.

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

About ITLH:

ITLH is an Ed-Tech organization backed by an IT company- Centillion based in India and Singapore. ITLH aims at bridging the gap between knowledge and opportunities by helping students build their skill sets via practical learning on live projects and classroom training. For the last 5 years we have enrolled 4000 students for the programme and have been successfully placed in several MNC's.

How will we help you grow?

By joining ITLH, you will be part of an ever-growing organization that is redefining learning and helping young students to be industry ready. 

We believe in a healthy and growing working culture that you would love to be a part of. 

Join us if you feel you have the required skills and desire to be a part of our team and create an impact and reach new heights globally.

Responsibilities :

• Build efficient, testable, and reusable PHP modules.
• Manage Laravel web framework to design and build web applications, services, sites, and tools.
• Troubleshooting issues in the implementation and debug builds. 
• Working with front-end and back-end developers on projects. 
• Testing functionality for users and the backend. 
• Ensuring that integrations run smoothly.
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design

Requirements :

• Build efficient, testable, and reusable PHP modules.
• Manage Laravel web framework to design and build web applications, services, sites, and tools.
• Troubleshooting issues in the implementation and debug builds. 
• Working with front-end and back-end developers on projects. 
• Testing functionality for users and the backend. 
• Ensuring that integrations run smoothly.
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
• Good understanding of Laravel Framework (Must have knowledge about Security Policies, Complex Database Queries, and Basic Middleware
• A Basic understanding of Git workflow.

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

What you need to have:

• Propose efficient technical solutions and programming design
• Write technical specifications (COBOL/400)
• Do development and unit testing in COBOL/400

• Ability to design the overall architecture of UI components of the web application.
• Maintain quality and ensure responsiveness of applications.
• Collaborate with the rest of the engineering team to design and launch new features.
• Maintain code integrity and organization.
• Experience working with graphic designers and converting designs to visual elements using JavaScript, HTML, and CSS.
• Understanding and implementation of security and data protection.
• Good problem-solving skills and willingness to learn new technology

Qualifications:-

• 2+ year track record of relevant work experience and a Computer Science or a related technical discipline is required
• Excellent knowledge of JavaScript
• Proficient experience in ReactJS.
• OOPS, Concept, and Data Structure like Queue, Stack, Tree, Linked List, etc.
• Good knowledge in working with REST APIs
• Knowledge of converting designs to working web pages using HTML and CSS.
• Experience in Architecture and delivery of web applications.
• Knowledge of code versioning tool – Git

Good to have:

• Experience in AngularJS
• Experience in server-side programming