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Performance Marketing
Performance Marketing
GoFloaters's logo

Performance Marketing

Sundar Shyam's profile picture
Posted by Sundar Shyam
2 - 4 yrs
₹4L - ₹6L / yr
Chennai
Skills
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Content Writing
Graphic Designing

You will plan, launch, and optimize paid campaigns end-to-end: audience strategy, creative and landing pages, conversion tracking, budgets, and reporting. Success is measured by pipeline and revenue, not vanity metrics.


Key responsibilities 

  • Campaign ownership: Architect and manage search, display, video, retargeting, and paid social across Google, Meta, and LinkedIn.
  • Full-funnel strategy: Map ICPs, craft messaging by funnel stage, and align ads with onsite journeys and sales motions.
  • Performance optimization: Run structured experiments, improve CTR/CVR, scale winners, and reduce CPA while protecting ROAS.
  • Tracking & analytics: Implement GA4, GTM, pixels, offline conversions, and CRM integrations; maintain clean attribution.
  • Creative & landing pages: Brief and iterate ad creatives and high-converting LPs; A/B test headlines, offers, and UX.
  • Budget management: Forecast spend, pace daily/weekly, and reallocate to highest-ROI segments.
  • Reporting: Build actionable dashboards; present insights on CAC, LTV, funnel health, and channel contribution.
  • Compliance: Ensure platform policy adherence, brand safety, and data privacy standards.


Required experience 

  • 3–4 years in performance marketing with hands-on management of Google, Meta, and LinkedIn Ads.
  • Proven track record improving CAC/ROAS for B2B or marketplace products.
  • Strong command of keyword/audience research, match types, bidding strategies, and exclusion frameworks.
  • Proficiency with GA4, GTM, CRM and data-driven experimentation.
  • Comfortable with basic SQL/Sheets for analysis.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About GoFloaters

Founded :
2018
Type :
Products & Services
Size :
0-20
Stage :
Raised funding

About

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Shubham Vishwakarma

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