Performance Marketing
ABOUT MERAGI:
Meragi is a rapidly growing start up in India's thriving $50 billion wedding industry. As a full-stack technology platform, we revolutionize the way wedding-related services are bought and delivered. Our mission is to create pioneering industry-first solutions that address the complexities of this industry, utilizing innovative technology to consult, design, and sell wedding services with a strong focus on ensuring high-quality fulfilment. Backed by top-tier investors, we are at the forefront of transforming the wedding industry landscape.
This is an incredible opportunity to join a fast-paced, innovative company and make a significant impact in shaping the future of the wedding industry.
JOB SCOPE:
- Managing all the paid marketing campaigns
- Coordinating with the content team
- Creating different reports and MIS for the Marketing Vertical
REQUIREMENTS:
- 1-2 years of experience in Data Analyst / marketing
- Expertise expected in running performance marketing for either Google or Meta platforms
- Ability to crunch numbers and build insight reports
GOOD TO HAVE:
Google certification for marketing
Be a part of Meragi and make your ideas a reality and be a part of our journey to transform the wedding industry and give a memorable experience to Global customers.
About Meragi
About
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Candidate must have a minimum of 8+ years of IT experience
IST time zone.
candidates should have hands-on experience in
DevOps (GitLab, Artifactory, SonarQube, AquaSec, Terraform & Docker / K8")
Thanks & Regards,
Anitha. K
TAG Specialist
Responsibilities:
- Work with our dynamic team on different projects (products & services) to build high quality mobile application
- Designing and building native mobile applications for Apple’s iOS platform
- Collaborating with the design team to define app features
- Work on bug fixing and improving application performance
- Publishing application on App Store
- Debug and optimize code for performance and scalability
- Designing and implementing application updates. Turn feedback into custom solutions for client needs
- Create and maintain the technical documentation
- Collaborate with a team to define, design, and ship new features
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency
- Stay up-to-date with the latest iOS technologies and advancements
Skills:
- Strong Knowledge & understanding about SWIFT and Objective C
- Strong Knowledge & understanding of executing projects in Xcode, OOPs concept
- Ability to write clean, maintainable and efficient code
- Familiar working with RESTful APIs, third party libraries and API, cloud message APIs and push notifications
- At least have published and managed 1 app in Appstore
- Knowledge and understanding in Dependency injection tool like dagger or similar
- Knowledge of Hybrid app development platforms will be preferred
Characteristics:
- Good communication skills across all platforms
- Creative mind-set – and the ability to approach a problem creatively
- Highly organized with the ability to work independently in a fast paced team environment
- Ability to work in a team in a transparent and entrepreneurial culture.
- Self-motivated with initiative to reach challenging targets
- Exceptional attention to detail
- Positivity, focus and a winning mentality allied with kindness
- Curiosity, energy, creativity, and bravery with a strong desire to help to build the o2h culture
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Designing and implementing social media strategy to align with business goals
- Coordinating with key stakeholders to stay aligned with the brand's requirements in various aspects
- Heading Social Media efforts to achieve the brand's marketing goals while maintaining the brand's identity
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily on our official handles
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
- Strategizing ways to increase followers and interactions
- Planning various activities and contests to enhance brand visibility and community engagement
- Devising plans to enhance community engagement
- Optimising influencer activity
Desired Candidate Profile
What you need to have:- Experience in managing Social Media in the current profile
- Ability to create Social media calendar
- Ability to coordinate with the Creative team or vendor for visual content
- Ability to search on relevant & trending hash tags
- Ability to manage Facebook, Instagram, LinkedIn, Twitter, YouTube
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
- Working days: 6 Days (Alternate Saturday are off)
- Timing: Normal day shift
- Experience: 1-3 Years
- Budget: (Depends on the candidature)
Job Description :
Should know html/CSS/PHP/Node/javascript/bootstrap
Location- Permanent Work from home
Immediate joiners preferred
Note:- People who want to restart their career may also apply.
PS : The candidate should be able to communicate well
About Company:
It is not just a technology company. We are a solutions company that uses technology as an enabler. We offer predictable delivery time and predictable cost with a focus on your outcome and needs. We do this by making otherwise unpredictable nature of transformational journey, a predictable one.
We believe in recognizing & sharing failures early in order to deliver with reduce leakages. With this philosophy and our unique ability to blend technologies, we have delivered value to several clients such as CTK Cosmetics, TravelSouq, WEM APAC, GEOSPOC, AREA 51 and. Many more are digitizing their journey to transformational adoption and we would love to be a part of your success story too.
Write for brand’s social media advertising campaigns.
Formulating high-quality still and visual content for each social media
campaign.
Building a social media presence by maintaining a solid online presence by
having a strong social media strategy and planning.
Monitoring the company's brand on social media.
Building brand awareness by engaging relevant influencers.
Managing our online communities to ensure respectful and appropriate
engagement.
Responding to comments on each of our accounts.
Overseeing customer service provided via social media.
Analyzing data to determine whether social media campaigns have achieved
their objectives.
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Should have experience in full life cycle of Web Application Development in Linux environment using Apache, PHP, MySQL/MSSQL/ Oracle.
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Hands on experience in these technologies is a must (PHP 5, Ajax, CSS / HTML5 / XHTML , Web development)
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Should have experience in template engine like smarty and at least one MVC frame work (Laravel / Zend / Symphony / Cake Php / Code Igniter).
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Should have worked on any of the content management system (Joomla / Drupal / Simple CMS etc)
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Should have worked on any of one of JS frameworks like YUI, JQuery , MooTools, ExtJS and AJAX
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Hands on experience with the following PHP modules: PEAR, CURL, SoapClient (WSDL mode), libXML, Memcache, PCRE, SQLITE, etc
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Ability to write and consume SOAP & REST web services.
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Create requirement document and work with team members to deliver the application.
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Knowledge of Version Control Software ;such as SVN/CVS will be preferable.
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Experience in Architecture Design & Developed of Web Application.
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Should have experience in web application optimization/caching/DB performance tuning
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Extensive OOD / OOP experience
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Ability to propose, advocate and critique design alternatives to determine solutions.
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Hands-on experience with web application architecture and relational database design Interact with Client to understand business requirement.
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Hands on knowledge of best practices for cross-platform, cross-browser compatibility.
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Hands on knowledge of UI optimization techniques and experience of working with UI performance measurement tools like Yslow, Firebux, Fiddler, HTTPWatch, Page Speed, DynaTrace, etc.