Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Designing and implementing social media strategy to align with business goals
- Coordinating with key stakeholders to stay aligned with the brand's requirements in various aspects
- Heading Social Media efforts to achieve the brand's marketing goals while maintaining the brand's identity
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily on our official handles
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
- Strategizing ways to increase followers and interactions
- Planning various activities and contests to enhance brand visibility and community engagement
- Devising plans to enhance community engagement
- Optimising influencer activity
Desired Candidate Profile
What you need to have:- Experience in managing Social Media in the current profile
- Ability to create Social media calendar
- Ability to coordinate with the Creative team or vendor for visual content
- Ability to search on relevant & trending hash tags
- Ability to manage Facebook, Instagram, LinkedIn, Twitter, YouTube
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
Shubham Vishwakarma
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Full Stack Developer - Averlon