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Paid Media Executive
Paid Media Executive
Kontrah Labs's logo

Paid Media Executive

Anand Shankar's profile picture
Posted by Anand Shankar
1 - 3 yrs
₹3L - ₹4L / yr
Remote, Hubballi-Dharwad
Skills
Facebook Marketing
Google Adwords
Communication Skills
Adaptability

About Kontrah Labs


Kontrah Labs is a performance marketing agency that works with premium D2C brands across India. We run paid media for high-AOV ecommerce and lifestyle brands, helping them scale profitably on Meta and Google. We’re a small, high-ownership team where every person’s work directly shapes client outcomes.

We’re hiring a Paid Media Executive to take over day-to-day execution on Meta and Google Ads accounts so our senior team can focus on strategy and scale.


What you’ll actually do


You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.


Campaign execution

Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions) Set up campaign structures, ad sets, audiences, placements, and creative rotations Upload creatives, write ad copy variations, and set up A/B tests Manage budgets, pacing, and bid strategies across accounts


Optimization and analysis

Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency Identify winning and losing ad sets, scale or kill based on data Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes Pull weekly performance reports and flag what’s working and what isn’t


Creative and landing page collaboration

Brief the creative team (or external designers) on ad creative needs based on what’s working Work with the founder to test landing page variants and recommend CRO experiments Stay on top of creative trends in D2C, especially for premium and lifestyle brands AI-first workflow You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work. Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants Build prompt workflows for repetitive tasks — reporting, audience research, copy variations Stay current on new AI tools as they launch and bring ideas to the team If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here


Client communication

This is roughly 30–40% of the role. You’ll be client-facing from week one. Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps Respond to client messages on WhatsApp/email within working hours, professionally and with data Write structured weekly performance reports clients can read in 5 minutes Manage client expectations on timelines, results, and creative deliverables Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask 



What we’re looking for 

Must have 

1–2 years of hands-on experience running Meta Ads and Google Ads (Search, 

Performance Max, Shopping) 

You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts 

Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom 

audiences, lookalikes, pixel/CAPI setup 

Comfortable with Google Ads — keyword research, Search campaigns, conversion 

tracking, PMax basics 

Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us 

prompts you’ve actually written and workflows you’ve built 

Confident on client calls — you can present numbers, hold your ground, and explain 

things clearly without jargon 

Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance 

dashboards 

Analytical mindset — you can look at a table of numbers and tell a story 

Clear written communication in English — your WhatsApp messages and emails will go 

directly to founders of premium brands 


Nice to have 

Experience with D2C or ecommerce brands (Shopify, WooCommerce) 

Familiarity with GA4, Meta Pixel events, conversion API setup 

Exposure to creative testing frameworks and ad copy writing 

Worked at an agency before (you understand client cadence) 

What we don’t care about 

Whether you have a marketing degree 

Whether you’ve worked at a big-name agency 

Certifications (useful but not required)

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Kontrah Labs

Founded :
2025
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

Kontrah Labs builds Meta Ads systems and AI search visibility strategies that generate predictable, profitable revenue for D2C brands. Founder-led. 5+ years specialised.
Read more

Company social profiles

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