PPC Manager is responsible for Developing & implementing effective PPC campaigns to hit goals
and ROI, both short term and long term. Managing PPC budgets, while building & strengthening
platform accounts & key relationships. Tracking daily, weekly & monthly KPI's to identifying
opportunities for improvement in performance & regularly reporting to management.
Responsibilities:
• Creating, developing & implementing effective paid search strategies
• Executing & optimizing many PPC campaigns simultaneously
• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
• Targeting selected audiences through researching keywords
• Managing campaign budgets & adjusting bids to optimise the ROI
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
• Reporting KPI's to management on a regular basis through various dashboards
• Producing engaging, clear & concise copy for campaigns
• Ensuring that campaigns are aligned across multiple channels
• Building and strengthening key relationships across PPC ad platforms and various vendors
• Reducing the risk of click fraud
• Staying current with PPC & SEM trend and techniques
Requirements:
• Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist
• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO
• Experience with multiple platforms, e.g., AdWords, Facebook, Yahoo, Bing
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Analytically minded and strong in arithmetic
• BSc/BA in Marketing, Digital Media or a related field
• AdWords certification is an advantage but not essential
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres