PPC Manager is responsible for Developing & implementing effective PPC campaigns to hit goals
and ROI, both short term and long term. Managing PPC budgets, while building & strengthening
platform accounts & key relationships. Tracking daily, weekly & monthly KPI's to identifying
opportunities for improvement in performance & regularly reporting to management.
Responsibilities:
• Creating, developing & implementing effective paid search strategies
• Executing & optimizing many PPC campaigns simultaneously
• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
• Targeting selected audiences through researching keywords
• Managing campaign budgets & adjusting bids to optimise the ROI
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
• Reporting KPI's to management on a regular basis through various dashboards
• Producing engaging, clear & concise copy for campaigns
• Ensuring that campaigns are aligned across multiple channels
• Building and strengthening key relationships across PPC ad platforms and various vendors
• Reducing the risk of click fraud
• Staying current with PPC & SEM trend and techniques
Requirements:
• Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist
• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO
• Experience with multiple platforms, e.g., AdWords, Facebook, Yahoo, Bing
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Analytically minded and strong in arithmetic
• BSc/BA in Marketing, Digital Media or a related field
• AdWords certification is an advantage but not essential
About REDBRICS ITES INDIA PVT LTD
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- Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
- Preference for those who can handle the content part on their own on website and social media portal.
- Planning of keywords and Campaign.
- Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
- Work with web developers and marketing teams to properly implement SEO best practices.
- WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
- Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
- The creation of on-page, off-page, and local SEO strategies for clients in various industries.
Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.
Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
Roles and Responsibilities
- Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
- Conduct in-depth keyword research to identify target keywords and phrases
- Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
- Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
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- Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
- Manage client relationships and ensure their satisfaction with our services
Desired Candidate Profile -
- Google Ads Certification required
- Proven track record of driving organic traffic and improving search engine rankings
- Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
- Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
- Excellent communication and problem-solving skills
- Highly organized with strong project management skills
- Ability to work independently and in a team environment.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Keep pace with search engine and PPC industry trends and developments
Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
About us :
QI Spine is a disruptive Health Tech player that is solving the world’s Spine Care problem through Data Intelligence.
In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in the most efficient and long-lasting approach.
Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, and Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.
Website: https://www.qispine.com/
Role & Responsibilities:
• Ownership of all performance marketing initiatives and campaigns, including planning, execution, optimization, and reporting.
• Manage and coordinate with internal and external stakeholders to ensure successful execution of campaigns.
• Daily/weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
• Experience in handling large budgets and ability to optimize spends for best ROI.
• Experience in handling both in-house and agency campaigns
• Work closely with creative team to co-create compelling and effective creative outputs.
• Analyze campaign data to provide insights and recommendations to improve performance.
• Conduct A/B testing and experimentation across channels to drive incremental growth.
• Stay up-to-date with emerging trends and best practices in performance marketing, and bring new ideas to the table.
About us:
Company website: https://www.neulife.com/
INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.
This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.
Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.
You Should Apply If You Have:
- MBA degree in advertising or marketing
- Proven working experience in digital marketing. At least 5+ years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of google analytics
- Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Tracking and improving search results on Google Search pages
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
- Design, build and maintain our social media presence
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of all digital marketing campaigns, and assess against goals.
Benefits:
- Flexible work hours, Work from home and holidays policy
- Open and collaborative work culture
- Competitive salary
Please apply with below details in your resume:
- Current CTC
- Expected CTC
- Earliest joining period (In days)
What is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
About Digichefs
We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.
Know more about us:
Check our website http://www.digichefs.com/">www.digichefs.com
Watch our journey so far http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek
Why Join Digichefs
We are a boutique Digital Marketing Company focused on performance led to creative campaigns.
A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage.
With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.
Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!
Overview:
The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed.
Job Responsibilities.
- Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
- Support the TL in the development of the paid media strategy
- Research and analyse new market trends and seasonality fluctuations and apply
- learnings to the campaign(s)
- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
- Analyse and use conversion tracking data to further optimise and develop campaigns
- Proficiency in Google Analytics to optimize and improve the campaign performance.
- Prepare analysis for client fortnightly & monthly review meetings
- Ensure day-to-day operations are aligned with campaign strategies and commercial
- goals
- Ensure work is prioritised and implemented based on agreed deadlines
- Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
- Manage day to day client communication along with responding to client requests, deliverables and priorities.
Requirements:
- Educated to degree level, or equivalent
- Intermediate Microsoft Excel knowledge and skills
- Previous experience in a similar role (Agency Preferable)
- Smart, motivated, results-driven, and analytical individual
- Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
JOB DESCRIPTION
- Initiate New campaigns across various channels.
- Launch and optimization of PPC Campaigns.
- Overseeing Accounts related to Search platforms as well as inspecting Budgets.
- Providing necessary reports and monitoring KPIs.
- Have the highest possible Return of Investments towards Online Marketing Efforts.
Other important responsibilities include –
- Managing Large Keyword list creation.
- Formation of Effective and optimum paid strategies.
- Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
- Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
- Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC