Plexcel Info Systems Pvt Ltd

Digital Marketing Analyst
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

Role: Senior Automation Engineer
Job Description
✓ 7-9 Yrs. overall hands-on experience in QA, at least 3+ years in Test Automation.
✓ Collaborates with testing team and application developers to improve the overall quality of
software programs, ensuring quality throughout the software development life cycle.
✓ Expertise in working with tools like Eclipse, Selenium, Cucumber, Appium, Serenity, Jenkins,
Junit and Maven.
✓ Hands on programing experience in JAVA.
✓ Excellent knowledge of Serenity BDD framework with Java and Selenium skills.
✓ Experience in Designing, developing, debugging and executing Automation Scripts.
✓ Proficiency in writing clean, modular, reusable code using design patterns.
✓ Proficiency at identifying and analyzing the root cause of complex bugs in your code as well as
other's code.
✓ Create and run automation test cases against web interfaces and APIs.
✓ Preferable experience on Serenity testing framework.
✓ Must have experience on Cucumber, Selenium, BDD.
✓ Knowledge on Source Code Management - GitHub/Bitbucket.
✓ Expertise in developing test automation and Continuous Integration (CI) and Continuous
Delivery (CD) solutions using Jenkins.
✓ Strong ability to write automation scripts using Java.
✓ Well versed in Gherkin.
✓ Familiarity with Agile frameworks is a plus.
✓ Knowledge of Issue tracking and project management tool JIRA/Zephyr
✓ Knowledge of any automation tools like Test Complete is an additional plus.
✓ Should be able to take up manual tasks as required.
✓ Creative thinking, good problem solving skills.
Skills / Expertise needed:
✓ Provide technology leadership for enhancing test automation capability at organization level
✓ Ability and proven experience in advising the management on test automation strategy, setting
direction for long term automation plan, bringing in best practices and ROI evaluation
✓ Possess in-depth knowledge of multiple open source/commercial tools for Web test automation
(QTP/ UFT, Selenium, Test Complete, Coded UI, Tosca etc.) and Mobile test automation
(Ranorex, Appium, Robotium, SeeTest, etc.)
✓ Web and mobile testing (iOS, Android, and Windows), automation frameworks, Continuous
Integration tools (Jenkins) and infrastructure for automation
✓ Sound understanding of agile and modular frame work methodologies, concepts
✓ Providing end-to-end delivery support for testing engagements
✓ Reviewing and implementing best-fit solutions among options evaluated
✓ Ability to implement quantitative test process measurement techniques
✓ Integrating manual and automated test effort
✓ Understanding software quality best practices, test strategy and planning, test case
development, test case execution, deployment and, test data, defect tracking, and test

I am hiring Java SpringBoot & ReactJS developers for a Big4 Consulting Company...

Location: Bangalore

Years of experience: 2- 7 Yrs

Notice Period: Immediate is desirable. not more than 1 month.


Prerequisites & Evaluation: The candidates should go thru' Coder Pad or HackerRank with medium or complex questions. Candidates with at least 80% pass marks will be taken forward.

Shortlisted candidates will be taken thru the next round of interviews by the client stakeholders.