Plexcel Info Systems Pvt Ltd
https://plexcel.comAbout
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Jobs at Plexcel Info Systems Pvt Ltd
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Should be hands-on in working with web technologies including HTML5, CSS3, JavascriptDrupal Developer primarily responsible for back-end/module development.Involve in continuous learning and gain knowledge of the latest technologies
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Description
✓ 7-9 Yrs. overall hands-on experience in QA, at least 3+ years in Test Automation.
✓ Collaborates with testing team and application developers to improve the overall quality of
software programs, ensuring quality throughout the software development life cycle.
✓ Expertise in working with tools like Eclipse, Selenium, Cucumber, Appium, Serenity, Jenkins,
Junit and Maven.
✓ Hands on programing experience in JAVA.
✓ Excellent knowledge of Serenity BDD framework with Java and Selenium skills.
✓ Experience in Designing, developing, debugging and executing Automation Scripts.
✓ Proficiency in writing clean, modular, reusable code using design patterns.
✓ Proficiency at identifying and analyzing the root cause of complex bugs in your code as well as
other's code.
✓ Create and run automation test cases against web interfaces and APIs.
✓ Preferable experience on Serenity testing framework.
✓ Must have experience on Cucumber, Selenium, BDD.
✓ Knowledge on Source Code Management - GitHub/Bitbucket.
✓ Expertise in developing test automation and Continuous Integration (CI) and Continuous
Delivery (CD) solutions using Jenkins.
✓ Strong ability to write automation scripts using Java.
✓ Well versed in Gherkin.
✓ Familiarity with Agile frameworks is a plus.
✓ Knowledge of Issue tracking and project management tool JIRA/Zephyr
✓ Knowledge of any automation tools like Test Complete is an additional plus.
✓ Should be able to take up manual tasks as required.
✓ Creative thinking, good problem solving skills.
Skills / Expertise needed:
✓ Provide technology leadership for enhancing test automation capability at organization level
✓ Ability and proven experience in advising the management on test automation strategy, setting
direction for long term automation plan, bringing in best practices and ROI evaluation
✓ Possess in-depth knowledge of multiple open source/commercial tools for Web test automation
(QTP/ UFT, Selenium, Test Complete, Coded UI, Tosca etc.) and Mobile test automation
(Ranorex, Appium, Robotium, SeeTest, etc.)
✓ Web and mobile testing (iOS, Android, and Windows), automation frameworks, Continuous
Integration tools (Jenkins) and infrastructure for automation
✓ Sound understanding of agile and modular frame work methodologies, concepts
✓ Providing end-to-end delivery support for testing engagements
✓ Reviewing and implementing best-fit solutions among options evaluated
✓ Ability to implement quantitative test process measurement techniques
✓ Integrating manual and automated test effort
✓ Understanding software quality best practices, test strategy and planning, test case
development, test case execution, deployment and, test data, defect tracking, and test
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Location: Bangalore
Years of experience: 2- 7 Yrs
Notice Period: Immediate is desirable. not more than 1 month.
Prerequisites & Evaluation: The candidates should go thru' Coder Pad or HackerRank with medium or complex questions. Candidates with at least 80% pass marks will be taken forward.
Shortlisted candidates will be taken thru the next round of interviews by the client stakeholders.
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