Operations Executive

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Primary Skills

 Frontend framework ReactJS

 Pure JavaScript, jQuery

 Bootstrap, HTML5, CSS, SASS

 Passionate about implementing UX\UI of web applications

 Understanding of Web Accessibility Standards (WCAG)

• Strong in design patterns like MVI, MVVM, MVP and MVC.
• Good understanding of IPC, AIDL etc.
• Strong in Architecture Components like ViewModel, Navigation Graph, Room DB etc.
• Knowledge of KOIN/Hilt, CoRoutines, LiveData and Retrofit.
• Good at JUnit test case development & Automation verification.
• Good to have Experience in Android Application development that has both Java and C implementation.
• Good in Analytics and Communication

Your Responsibilities:

• Own the backend stack – Node.Js based, that powers our product
• Collaborate with Backend Developers (Python), Front-end developers, DevOps, and Data Scientists to design and implement new features
• Build and maintain several REST’ful Services/Endpoints which will be used both internally and externally in a Macroservices/Distributed services environment.
• Deploy and monitor the Services/Endpoints ensuring availability and scalability(ability to handle 100X traffic)
• Work on full project lifecycle starting from requirements gathering/understanding the problem to deploying and maintaining the project.

Skills that you bring Along:

• A minimum 8+ years of extensive work experience with Node.Js and related frameworks – particularly Express.Js.
• Extensive experience in designing and maintaining REST’ful API endpoints
• Extensive experience with databases such as Postgres and Mongo.
• Extensive experience in Cloud Infrastructure (AWS based) – e.g. AWS API Gateway, Lambda Functions etc.
• Experience with cache like Redis and/or Memory cache
• Good experience in Microservices/Macroservices or Event driven Architectures
• Good experience with design patterns
• Experience in writing advanced SQL-queries, good knowledge of PL/SQL
• Good understanding of Software Design Principles and domain-driven design
• Good experience with Continuous Delivery and Containerization(Docker)
• Ideally maintaining infrastructure-as-code using Terraform
• Excellent communication skills and the ability to explain complex topics in a simple manner

Brief Overview:

Through your work at Vauld, you will have the opportunity to change money for the 21st century. We’re a leading cryptocurrency platform and are passionate about increasing economic freedom around the world. 

We are looking for a Lead Backend Engineer who has hands-on experience working with and leading Product teams and has solved for and built complex backend solutions. You'll be involved with bringing features and products from idea to completion and mentoring an incredibly talented group of peers.

If you are looking for a challenging work environment where you can grow and deepen your technical skills as a backend engineer and architect, we’d love to chat with you!

Key Responsibilities:

• Working with CXO’s, product managers, devops, and frontend engineers to collaboratively own the backend-end layer for Vauld’s application.
• Architect and build highly scalable, secure features keeping the long term vision of the product.

Requirements:

• You have 7 years or more of backend development experience with expertise in designing and implementing high-performance applications.
• Worked with and built high performance products using Node Js/GoLang/ Python and have seen the product evolution cycle from PoC to Production 
• You have a deep understanding of design principles and can rightly judge/implement solutions to complex problems
• You are capable of writing high-quality code that conforms to the standards and best practices in a particular language/framework.
• You have experience building a product using a mainstream library or framework.
• You love to own end to end responsibility, starting from defining the problem statement (either yourself or alongside your peers), development (PoC if needed), testing, releasing in staging & then production environment, and finally monitoring.

Preferred:

• Previous work experience in product-based startups
• Experience building for products that have scaled and have seen the product evolution
• Understands the cryptocurrency landscape

Working at Vauld:

You will join a fun and intellectually stimulating work environment. If you’re excited by the idea of making a real impact and joining a team where we pride ourselves on being disruptive and ambitious, a career with Vauld is perfect for you.

Data Platform engineering at Uber is looking for a strong Technical Lead (Level 5a Engineer) who has built high quality platforms and services that can operate at scale. 5a Engineer at Uber exhibits following qualities: 

• Demonstrate tech expertise › Demonstrate technical skills to go very deep or broad in solving classes of problems or creating broadly leverageable solutions. 
• Execute large scale projects › Define, plan and execute complex and impactful projects. You communicate the vision to peers and stakeholders.
• Collaborate across teams › Domain resource to engineers outside your team and help them leverage the right solutions. Facilitate technical discussions and drive to a consensus.
• Coach engineers › Coach and mentor less experienced engineers and deeply invest in their learning and success. You give and solicit feedback, both positive and negative, to others you work with to help improve the entire team.
• Tech leadership › Lead the effort to define the best practices in your immediate team, and help the broader organization establish better technical or business processes.

What You’ll Do

• Build a scalable, reliable, operable and performant data analytics platform for Uber’s engineers, data scientists, products and operations teams.
• Work alongside the pioneers of big data systems such as Hive, Yarn, Spark, Presto, Kafka, Flink to build out a highly reliable, performant, easy to use software system for Uber’s planet scale of data. 
• Become proficient of multi-tenancy, resource isolation, abuse prevention, self-serve debuggability aspects of a high performant, large scale, service while building these capabilities for Uber's engineers and operation folks.

What You’ll Need

• 7+ years experience in building large scale products, data platforms, distributed systems in a high caliber environment.
• Architecture: Identify and solve major architectural problems by going deep in your field or broad across different teams. Extend, improve, or, when needed, build solutions to address architectural gaps or technical debt.
• Software Engineering/Programming: Create frameworks and abstractions that are reliable and reusable. advanced knowledge of at least one programming language, and are happy to learn more. Our core languages are Java, Python, Go, and Scala.
• Data Engineering: Expertise in one of the big data analytics technologies we currently use such as Apache Hadoop (HDFS and YARN), Apache Hive, Impala, Drill, Spark, Tez, Presto, Calcite, Parquet, Arrow etc. Under the hood experience with similar systems such as Vertica, Apache Impala, Drill, Google Borg, Google BigQuery, Amazon EMR, Amazon RedShift, Docker, Kubernetes, Mesos etc.
• Execution & Results: You tackle large technical projects/problems that are not clearly defined. You anticipate roadblocks and have strategies to de-risk timelines. You orchestrate work that spans multiple teams and keep your stakeholders informed.
• A team player: You believe that you can achieve more on a team that the whole is greater than the sum of its parts. You rely on others’ candid feedback for continuous improvement.
• Business acumen: You understand requirements beyond the written word. Whether you’re working on an API used by other developers, an internal tool consumed by our operation teams, or a feature used by millions of customers, your attention to details leads to a delightful user experience.