Operation-cum-Sales Manager

Role: Digital Marketing Executive

Experience: 0-1 years (Freshers are Most Welcome)

Location: Ambattur, Chennai

Responsibilities:

● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.

● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.

● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.

● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.

● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.

● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.

● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.

● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.

● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.

● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.

● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.

● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.

Key Responsibilities:

Identify, approach, and onboard new client companies for recruitment solutions.

Leverage existing network in the staffing and recruitment ecosystem to generate new business leads.

Conduct client meetings (virtual and on-site), pitch SnapFind’s offerings, and convert leads into long-term partnerships.

Manage the complete sales cycle from lead generation to closure and post-sale client relationship.

Collaborate with internal delivery and freelancer teams to ensure service quality and satisfaction.

Maintain a strong pipeline of prospects and provide regular updates to the leadership team.

Ensure revenue targets and client acquisition goals are consistently met.

Represent SnapFind at HR events, job fairs, and client sites when required.

Key Responsibilities:

1. Advanced Tracking Implementation
2. Design and execute advanced tracking solutions across both web and app environments using GA4, GTM (Web & Server-side), and Firebase. This includes configuring events, custom parameters, and dataLayers for accurate data collection. You will also implement enhanced tracking, user journey analytics to ensure comprehensive visibility of user behavior.
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4. Troubleshooting and Problem Solving
5. Identify, investigate, and resolve complex tracking or data discrepancies. You’ll use debugging tools and browser inspection utilities to diagnose issues. Collaborating with developers, you will resolve technical errors, configurations, and perform thorough QA testing to validate every deployment.
6. Custom Solution Development
7. Develop and deploy custom JavaScript and GTM solutions to meet unique business tracking requirements. You will create reusable templates, automation scripts, and tagging logic that improve efficiency and enable scalable analytics solutions. Implement and manage cookie consent systems to ensure compliance with global privacy regulations like GDPR and CCPA
8. Measurement Strategy and Analytics Frameworks
9. Build and maintain measurement frameworks that align analytics implementations with key business KPIs. You’ll translate marketing and operational objectives into clear, technical tracking requirements and audit existing setups to identify data integrity issues.
10. Documentation and Reporting
11. Create and maintain detailed documentation for all tagging structures, dataLayer designs, and measurement frameworks. You’ll produce QA and validation reports, project summaries, and technical handovers to ensure transparency and consistency across teams and clients. Create and share implementation reports, audit summaries, and technical handover guides.

Key Skills & Competencies

• Strong technical knowledge of GA4, GTM (Web & Server-side), and Firebase implementations.
• Strong understanding of tools like: GA4 / Firebase / Mixpanel / Segment / Adjust / AppsFlyer
• Hands-on experience with JavaScript, regex, and JSON for creating custom tracking solutions.
• Website, iOS, Android, React Native, Flutter event architecture
• Hands-on experience with debugging tools (Charles, ADB, Xcode logs, chrome extensions).
• Expertise in dataLayer schema design, tagging, documentation, implementation, debugging, and data validation processes.
• Excellent understanding of data privacy laws (GDPR, CCPA) and consent management solutions.
• Analytical mindset with a strong attention to detail and problem-solving ability.
• Proven ability to collaborate with cross-functional teams and communicate technical concepts clearly with clients and teams.
• Ability to troubleshoot complex data issues independently.
• Project ownership mindset with strong prioritization and organizational skills.

• Developing models and business logic (e. g. transactions, payments, diet plan, search, etc).
• Architecting servers and services that enable new product features.
• Building out newly enabled product features.
• Monitoring system uptime and errors to drive us toward a high-performing and reliable product.
• Take ownership and understand the need for code quality, elegance, and robust infrastructure.
• Worked collaboratively on a software development team.
• Built scalable web applications.

Skills:

• Minimum 4 years of industry or open-source experience.
• Proficient in at least one OO language: Python(preferred)/Golang/Java.
• Writing high-performance, reliable and maintainable code.
• Good knowledge of database structures, theories, principles, and practices.
• Experience working with AWS components [EC2, S3, RDS, SQS, ECS, Lambda]

·  4 – 5 years of experience in Front end development

·  2 years of experience using React and Redux

·  3 years of experience in using HTML, CSS

·  1 year of experience in any of the Headless CMS such as Ghost or Strapi or Cockpit.

·  2+ years using JavaScript consuming, displaying and updating data using Web APIs (JSON).

·  2+ years of experience using Material UI and JSS.

Requirement Analysis

• Programming/Software Development
• Developer Testing
• Code Review
• Client Handling

• 3+ years of industry experience in administering (including setting up, managing, monitoring) data processing pipelines (both streaming and batch) using frameworks such as Kafka, ELK Stack, Fluentd and streaming databases like druid
• Strong industry expertise with containerization technologies including kubernetes, docker-compose
• 2+ years of industry in experience in developing scalable data ingestion processes and ETLs
• Experience with cloud platform services such as AWS, Azure or GCP especially with EKS, Managed Kafka
• Experience with scripting languages. Python experience highly desirable.
• 2+ Industry experience in python
• Experience with popular modern web frameworks such as Spring boot, Play framework, or Django
• Demonstrated expertise of building cloud native applications
• Experience in administering (including setting up, managing, monitoring) data processing pipelines (both streaming and batch) using frameworks such as Kafka, ELK Stack, Fluentd
• Experience in API development using Swagger
• Strong expertise with containerization technologies including kubernetes, docker-compose
• Experience with cloud platform services such as AWS, Azure or GCP.
• Implementing automated testing platforms and unit tests
• Proficient understanding of code versioning tools, such as Git
• Familiarity with continuous integration, Jenkins

• Design and Implement Large scale data processing pipelines using Kafka, Fluentd and Druid
• Assist in dev ops operations
• Develop data ingestion processes and ETLs
• Design and Implement APIs
• Assist in dev ops operations
• Identify performance bottlenecks and bugs, and devise solutions to these problems
• Help maintain code quality, organization, and documentation
• Communicate with stakeholders regarding various aspects of solution.
• Mentor team members on best practices