Next JS Technical Lead

RESPONSIBILITIES:

Lead and grow a world-class Ad Engineering team through mentorship and guidance and career development

Lead partnerships with Product Engineering, define interfaces with 3rd party direct integrators, and Data Engineering teams to find the optimal way to scale the Ad Platform

Collaborate with other Engineering and Product teams to ensure high degree of alignment, ruthless prioritization, timely releases of features in support of critical company initiatives

Constantly strive to improve the efficiency of our existing systems while pursuing transformative technologies that impacts the Platform’s performance

Work closely with Recruiting to expand the team, including sourcing candidates,

interviewing candidates, participating in conferences/events and on-boarding new employees

Develop and drive long-term strategies around utilizing ecosystem, including the Ads system as/when relevant

REQUIREMENTS:

Bachelor’s degree in Computer Science, Electrical Engineering or a related field

4+ years experience leading and managing teams within an engineering organization

2+ years leading and managing Ad Systems

Superb communication and interpersonal skills

Excellent presentation skills

About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

• You have a minimum of 6 years of experience building high-performance consumer-facing mobile applications at Product companies of a decent scale.
• You have founded/worked in a start-up and have worked in an enterprise environment You have a keen eye for mobile architecture and have led/participated in architectural discussions.
• You have a passion for mentoring and helping people on your team grow and achieve their goals and work with cross teams.
• You practice test-driven development and you are able to drive agile practices.
• You have worked with multiple languages/frameworks and have expertise in any one programming language/framework/stack.
• You have published reusable packages.
• You have worked with building automation, devise farms, multi-target testing.
• You are able to optimize the application for performance and speed.
• You are an excellent collaborator & communicator.
• You know that start-ups are a team sport.
• You listen to others, aren’t afraid to speak your mind and always try to ask the right questions.
• You are excited by the prospect of working in a distributed team and company

Tech Stack

• HTML5 (DOM)
• CSS 3
• Javascript (E6)/Typescript
• React Native/React/Angular/NativeScript/Vue
• In-depth knowledge of how frameworks works
• GraphQL
• Javascript ecosystem
• Linters
• Code formatters
• Transpilers
• Bundlers
• Testing tools(Jest, Enzyme)
• You are comfortable with caching, performance optimization, etc
•  You are comfortable with native mobile development
• Java/Kotlin/Android
• Swift/iOs

Role Description:

• Lister is actively engaged with client across digital transformation and engineering
• As a part of this engagement, you will be working with our clients on solution design and architecture, technology decisions, while co-ordinating technical efforts for the team
• As a Technical Lead:, You will need to collaborate with Solution Architects define technology
• roadmap, evaluate/recommend technologies, architect and design solutions, Work
• with other developers to oversee the development and implementation
• You will translate functional requirements from business stakeholders to the technical
• team for implementation
• You will need to troubleshoot design flaws and system bottlenecks
• You will have to be hands-on with code reviews and evaluate implementation for performance and scale
• Manage communication between our clients and internal teams in India and USA
• Coordinate with the offshore team to deliver projects across work streams, Identify risks, issues and blockers to progress and mitigate them for the team
• Rapidly gain an understanding of project requirements and drive execution
• Work with delivery team to ensure the highest quality of materials are being produced and all client needs are met.

Skills Required:

• Excellent understanding of backend and frontend components in the following stack: NodeJS, TypeScript, Javascript, ReactJS, multiple RDBMS and NoSQL databases like Postgres, MySQL, MongoDB Experience of working on AWS services (Lambda, Step functions, SQS, S3 SNS)
• Microservice design pattern is a must
• Experience in Docker, Kubernetes, containerization and CI/CD pipelines is preferable
• Experience in software development tools like Prettier, CodeCov, Snyk, etc..
• Excellent verbal and written communication skills; client facing and interpersonal skills; must be a listener, a presenter, and a people-person
• Experience in Designing scalable architecture systems for Node-based applications
• Ability to grasp complex implementations; Proven results of delivering client solutions
• Should have experience of working with offshore team
• Experience in working on large scale technology transformation projects for product companies is preferable
• Technology contributions to open source projects will be an added advantage
• Should have completed Certifications or training on AWS (AWS Solutions Architect), NodeJS, front-end frameworks.

 Job is based out of Gandhinagar.
FE will work as a decision maker for the trucker side, where he will be entitled to take decisions regarding truck on-boarding, trip finalization, ongoing trip issues or payment related issues, etc. FE will make decisions regarding trucker side operations with taking the Admin team in confidence.

✔ During trucker on-boarding, if any of the truck owners are having more than ten numbers of trucks with the same owner; FE will have to notify the accounts department about it for taxation purposes.

✔ Any kind of internal communication from the trucker side such as communication with material side, admin team, accounts department, or any other department of the organization will be done only through FE.

✔ The same way any communications from the trucker side with individuals who are not part of an organization such as truck owners, transporters, and other stakeholders will be done under direct monitoring of FE.

✔ FE will also have to guide the executives to upload dummy truck-ads to keep the consignors engaged on our platform, but this task shall be done under strict monitoring of FE.

✔ FE will also have to guide and support the executives to finalize the trips.

✔ All the advance payments for finalized trips will be firstly verified by FE, then only he/she will communicate it to the accounts department.

✔ During the loading the process if there is any damage by the driver within the premises of the consignor, FE will have to communicate with the truck driver/owner and SME/CP to make the settlements. In such cases, the final decision will be taken by FE and SME mutually with the admin team in confidence.

✔ In the same way, if there is any damage to the material while unloading, FE will communicate regarding these with truck driver/owner and SME/CP to make settlements. In such cases, the final decision will be taken by FE and SME mutually with the admin team in confidence.

✔ In case of Payment delay or no payment conditions, FE will coordinate with SME and take decisions for trip continuity.

✔ In case of any major breakdown, accident, material/vehicle damage or seizure of vehicle/material by any authority FE will have to communicate with the truck driver/owner to continue the trip.