Motion Graphic

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

1. Tracking/management of all software assets to include internal license assessments
2. Participate in software vendor contract/license negotiations and the development of software licenses and associated maintenance contracts.
3. Knowledge in SW license procurement & hands on experience in Ariba tool.
4. Prepare and assist in the performance of periodic compliance report
5. Provide support to end users regarding specific vendor product use rights
6. Assist in the establishment of internal and controls related to software asset management, governance and compliance
7. Exposure in Oracle, MS, IBM, Adobe and other enterprise licensing.
8. Handled Cloud – AWS, Amazon, GCP & Billing
9. Participated in license compliance audit.
10. Tracking/management of software license governance and compliance in accordance with enterprise policy, process, procedures and controls by internal staff and external service providers

As a Software Architect a Typical Day Might Include the Following:

• Work with product/tech team to discuss/define the architecture or solution of a given problem statement
• Set the end-to-end technical direction for the team, including platform, technology, tools, and infrastructure
• Communicate architecture in an effective and professional manner
• Drive technical decisions, solve tough problems, and coordinate multiple project execution
• Ensure that the inContact Development coding quality standards and review processes are followed to ensure proper security and high availability standards
• Monitoring the quality of code that is delivered through reviews and other processes
• Foster strong teamwork environment and create passion and energy within the team
• Be an active participant in the development leadership team ensuring corporate success

To Land This Gig You'll Need:

• BE/B.Tech in Computer Science, or equivalent work experience
• 7+ years of software development experience
• Experience with developing large enterprise-scale application in AWS
• Full-stack experience with PHP, MySql, ReactJS, SQL/NoSQL and readiness to work with teams using other technology stacks like Java, Golang
• Strong quality orientation
• Expertise in designing application using relational and/or non-relational databases
• Working Knowledge of CI/CD
• Experience with micro-service design
• Experience architecting systems for performance and scalability
• Experience in product development
• Excellent problem-solving abilities
• Excellent decision-making skills
• Working Knowledge of design patterns
• Working Knowledge of Agile development processes
• Strong communication skills

Greetings for the Day!!!

Please find below the details of the position. 

• Experience working as a Salesforce developer.  
• Proven experience in developing Salesforce applications and interfaces. 
• Salesforce and/or full-stack development 
• Salesforce lightning is a must.
• Proven and strong development experience in APEX, Visualforce, REST, SOAP/WSDL, SQL and system interfaces.

Desired Candidate Profile

Business Development Manager’

CupShup is looking for a qualified business development specialist to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build billion-dollar brands that make everyday activities easier for people around the world. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.

Responsibilities:

• Manage both our existing sales pipeline and the development of new business opportunities
• Take a lead role in developing new-business proposals and presentations that create and nurture opportunities and partnerships
• Identify trends and customer needs, building a sales pipeline for short/medium/long term in accordance with targets
• Develop strategies and positions by analyzing new-venture integration
• Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals
• Motivate the team, track performance, and report metrics
• Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
• Generate new leads, identify and contact decision-makers, screen potential business opportunities, select deals in line with strategies, and facilitate pitch logistics
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
• Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
• Maintain and share professional knowledge through education, networking, events, and presentations

Requirement:-

• Post Graduation in business or related fields preferred
• Minimum of 5 years experience in acquisition of brands, B2B sales, consultative sales
• Successful track record in B2B sales and negotiation
• Excellent verbal and written communication skills
• Experience in sales techniques
• Proficiency in data analysis, forecasting, and budgeting
• Proven ability to plan and manage resources
• An analytical mind with good organizational skills.
• Commercial and business awareness
• Agile to adapt with the dynamic business environment

ORGANIZATION OVERVIEW

About CupShup

—-------------------

Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.

What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!

But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!

CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.

We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.

You can read about us and understand how we have brewed innovation in detail at http://www.cupshup.co.in">www.cupshup.co.in 

• Designing and developing new web applications.
• Maintaining and troubleshooting existing web applications.
• Writing and maintaining reliable Ruby code.
• Integrating data storage solutions.
• Creating back-end components.
• Identifying and fixing bottlenecks and bugs.
• Integrating user-facing elements designed by the front-end team.
• Connecting applications with additional web servers.
• Maintaining APIs.