LEAD SDET

Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

About Us

Lean provides developers with a universal API to access their customer's financial accounts from across the Middle East. We realized that infrastructure barriers to entry were suppressing the growth of the fintech industry across our home markets and sought to build a product that would solve that once and for all. Using Lean, developers of all levels of sophistication are now capable of building cutting-edge financial solutions without worrying about the nuances at the infrastructure layer, freeing them up to focus on what matters most to their customers.

About the role

Our core product aligns with and empowers developers to build the financial applications they are passionate about. As a Senior Software Engineer, you will take a leading role developing and building the product line that will underpin the future of the financial ecosystem. We are looking for a highly motivated, resilient problem-solver. Someone who seeks out challenges and is ready to implement compelling solutions to complex problems. Your role will consist of knowledge sharing across the entire engineering team, and mentoring and coaching individuals as well.

Requirements

• 5+ years of professional experience in Java, Spring Boot, and Microservices, along with proficiency in PostgreSQL and REST APIs.
• Having an understanding of how to design and develop complex features
• Experience working in a distributed team
• Experience working on open source APIs
• Desire to learn new technologies and implement them
• Knowledge of Kafka, Redis and No SQL databases
• To be self-motivated and comfortable with autonomy, with a desire to take complete ownership of the product from inception to deployment
• Interest in the Fintech industry, especially related to Open Banking

Bonus

• Experience working in the financial sector
• Experience working in startup environments
• Experience developing payment solutions (p2p, B2c, B2B)
• Experience on CI/CD and DevOps systems and processes

What Excites you?

• Freedom and the opportunity to build and experiment with new things.
• Being a part of a team that is revamping their codebases and implementing best practices.
• Joining a team that is elevating their code to the next level while adhering to best practices.
• Having the ability to experiment with new ideas and collaborate with like-minded people.

What's in it for you?

• Competitive salary and benefits package
• The opportunity to work on a product that aligns with and empowers developers to build the financial applications they are passionate about
• The chance to work with a team of talented, dedicated professionals who are passionate about the fintech industry
• As one of the first hires in Pune, you will join a dedicated and talented team that is deeply passionate about the fintech industry. 
• You will have the opportunity to play a crucial role in setting the tone and culture for our expanding operations in Pune.

·        Good experience & strong knowledge in Python programming with Object Oriented Programming methodologies

·        Good experience & knowledge in web/mobile application UI automation & related tools/packages (like selenium/appium)

·        Good exposure to different testing methodologies & QA exposure and any standard test framework (like pytest, unittest etc)

·        Very good in analytical & logical thinking on different perspectives. Ability to handle challenges & resolve blockers independently

·        Self-driven, Accountability and ownership of problems to achieve team goals & ability to contribute independently 

·        Good team player & proactive in giving new ideas/suggestions/solutions & constructive analysis of team member’s ideas 

·        Hands on experience with different tools - Testing tool, Version Control systems (Git), Test Management Software, Bug Tracking software and CI tools (Jenkins etc.)

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Job Title: IOS Engineer (Remote)

Job Description

Remote Working | Engineering Team | Full-time

The Impact you will create on the Job:

Developing SDKs on IOS with support for cross-platform technologies like ReactNative, Flutter along with hybrid development over platforms like Cordova.

Apply data structures and algorithms to optimize the code for a lower memory, battery, and processing footprint - all with the goal to build plug-and-play SDKs that don’t expect the app developers to write any supporting code in the app.

You will be liaising with the cross-functional teams to get an in-depth understanding of the functional requirements and propose scalable solutions.

As an individual contributor, you will tackle some of our broadest technical challenges that requires deep technical knowledge, hands-on software development and seamless collaboration with all functions.

You will envision and develop features that are highly reliable and fault tolerant to deliver a superior customer experience.

You will get an opportunity to work with some of the best talent while learning from various highly-functional teams in the company.

You will collaborate with your team and set an example by delivering high quality and innovative engineering solutions for complex use cases.

Plan and execute the roadmap with the engineering team to build and deliver next-generation systems.

What we look for?

Bachelor’s/Master’s degree in Computer Science/IT from premier institute.

2-4 years of industry experience in iOS development, with at least one live app on App Store.

Good knowledge of Objective-C, Swift 5, data structures and algorithms.

Fair understanding of Native Frameworks, specifically concurrency handling, data persistence (User Defaults, Keychain, Core Data), and background tasks.

Good understanding of iOS Frameworks related to UI and network.

Fair understanding of Apple’s concurrency handling, Core Data, and NS Operation classes.

Familiarity with developing UI with both XIB/Storyboard and code.

Good understanding of SDK integrations, debugging, and troubleshooting.

Interested in exploring mobile app development ecosystems like React Native, Cordova and Flutter.

Comfortable with tackling ambiguous problems and unblocking yourself.

Fair understanding of Push Notification ecosystem.

Skills: swift, objective-c, IOS, Swift 5

Software engineering - Bengaluru and remote

Building products at BiCSoM is about turning dreams and ideas into lovable technology and design solutions. As a mindful member of the BiCSoM team you will create rule-breaking mobile applications on Android and iOS using Flutter and Dart, BLOC pattern, Redux, Kotlin and SWIFT. Large number of people across the globe use our products everyday, we take pride in wearing ‘Made with love in India’ on our sleeves.

What are we looking for?

1. We expect you to have your domain knowledge of Flutter, Dart, Room or Realm DB, BLOC pattern based development, Redux and RX Dart
2. There are few skills which you need to have from get-go:
1. You are a problem solver, polite and someone who values team members and customers
2. You respect time and understand, lost time never  comes back
3. You have the ability to explain your algorithms and solutions and understand how to ask questions with respect to mobile app development and web development scenarios
4. You are a smart and energetic talent from engineering and computer science background 
5. Based on the situations you can contribute individually or work with team and make work productive and fun
6. In terms of day to day work, for 2 years you should have done the following:
1. At least 2 to 3 live projects in Flutter or Native Android or iOS
2. Thorough understanding of Dart programming for mobile application development
3. Writing frontend code with SOLID principle
4. Unit testing of your code with Travis CLI
5. Collaborative development with BitBucket or GIT and handling of code merge conflicts
6. Documenting frontend code 
7. Knowledge of Android native and iOS native is a plus
8. Proficient in Linux,  and understanding of Ubuntu OS
9. Knowledge on Firebase or Firestore is a plus

1. Work location: Bengaluru city and Remote
2. Working days - 6 days a week

BiCSoM Technologies Private Limited is committed to breakthrough innovation and success for its team members. From our mindful culture of compassion and wisdom to passionate customer success philosophy, this is one awesome place to work! So come and experience what it takes to build digital products which are loved by millions of users across the globe. You will find speed, agility, fun and supportive culture where we are responsible for each other’s success. 

1. BiCSoM is a registered startup under the Startup India initiative of Government of India and a DIPP registered MSME
2. BiCSoM was recognized as one of the top AR/VR startups in India in 2018 in DCB Bank innovation carnival