About Us:
Bansal Classes in Chinchwad is a renowned educational institute specializing in IIT, JEE, and NEET coaching. We are seeking an experienced Marketing Executive to join our team and contribute to our mission of nurturing future leaders.
Job Description:
· Developing and improving marketing plans unique to different products and services
· Conceiving and improving existing marketing strategies
· Networking with suppliers, large contractors, partner organizations and other business stakeholders
· Conducting marketing research and analysis to produce relevant marketing information and evaluate trends
· Monitoring ongoing marketing campaigns and spending based on the budget allocated
· Creating and generating reports related to the key performance indicator (KPIs) of an ongoing marketing campaign
· Creating engaging and grammatically correct marketing collaterals
· Ensuring distribution of marketing materials
· Monitoring market trends and analysing customer activities to identify business opportunities
Requirements:
- Minimum of 3 years of experience in Marketing, preferably in the education sector.
- Excellent verbal and written communication skills.
- Empathy and the ability to connect with students and parents.
- Understanding of the IIT, JEE, and NEET coaching industry is a plus.
- Strong organizational skills and attention to detail.
- A passion for education and a commitment to the success of our students.
- The ability to handle marketing responsibilities effectively.
About Bansal Classes Chinchwad
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Responsibilities:
• Collateral Development: Create compelling marketing collateral using PowerPoint presentations that communicate our brand, products, and services.
• Market Research for Collaterals: Conduct research to gain insights into market trends, customer behavior, and competitors, with a focus on aligning marketing collaterals with our company's materials while maintaining consistency with our existing brand materials.
• Visual Design: Utilize Adobe Creative Cloud tools, Canva, and PowerPoint to design visually appealing graphics, images, and visuals for marketing materials.
• Communication: Maintain effective communication with consultants from various regions, ensuring a smooth exchange of ideas and information. Excellent written and verbal communication skills are essential.
• Social Media: Support our social media presence and engage with our audience. This includes supporting the sharing of content, responding to messages, and monitoring social media performance.
• Stakeholder Management: Develop and nurture relationships with key stakeholders, both internal and external, to ensure alignment and collaboration on marketing initiatives.
• Administrative Tasks: Perform various administrative tasks related to marketing, including but not limited to email communication, document organization, and file management.
• Time Management: Efficiently manage your time to meet project deadlines, even in high-pressure situations. Prioritize tasks effectively to ensure smooth project execution.
• Adaptability: Be a versatile team player willing to take on various roles and responsibilities as needed. Embrace change, and proactively learn and adapt to new processes and technologies.
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets
looking for a smart individual with marketing skills.
Should be very fluent with english and hindi.
Should have great communication skill.
Should have exposure to social media.
Should be good at researching.
Should be good with computers microsoft.
Should know how to use photoshop.
Graphic designing is a plus.
An illustrator is a plus plus .
Salary negotiable.
Job Type: Temporary
Salary: ₹1,500.00 to ₹2,000.00 /week