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Marketing Automation Specialist - Eloqua
Marketing Automation Specialist - Eloqua
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Marketing Automation Specialist - Eloqua

Suchandni Verma's profile picture
Posted by Suchandni Verma
2 - 9 yrs
₹8L - ₹25L / yr
Bengaluru (Bangalore), Hyderabad, Mumbai, Pune
Skills
Eloqua

Job Summary: We are seeking a highly skilled Eloqua specialist to join our

marketing team. The role will have responsibility of managing Eloqua instance

including all related activities such as data management, email design/testing, lead

scoring, segmentation, reporting and analysis and integrations.

Key Responsibilities:

 Campaign Development: Design, develop and implement automated

marketing campaigns in Eloqua, including email marketing, lead nurturing and

scoring.

 Data Management: Setup, manage and maintain data integrations between

Eloqua and CRM systems such as salesforce or Microsoft Dynamics.

 Lead Scoring & Segmentation: Develop and optimize lead scoring models

and audience segmentation based on customer behaviour and demographics.

 Eloqua Configuration: Manage and configure Eloqua settings, including user

permission, data fields and API integrations.

 Testing & Optimization: Conduct A/B testing on campaigns and optimize

workflows for better engagement and conversion rates.

 Reporting & Analytics: Monitor and analyse campaign performance,

generate reports, and provide actionable insights for continuous

improvements.

 Troubleshooting: Identify and resolve issues related to data syncing, email

deliverability, and other technical aspects of Eloqua

 Training & Support: Provide support and training to marketing users on

Eloqua best practice and system functionality.

Required Skills:

 Technical Expertise:

o Proficiency in Oracle Eloqua for at least 2 years.

o Experience with HTML, CSS, and JavaScripts for email templates and

landing pages

o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their

integration with Eloqua

o Strong understanding of API integration and data flows between

marketing automation tools and CRM

 Marketing Skills: Strong understanding of digital marketing principles, lead

generation, and customer journey mapping.

 Analytical Skills: Ability to derive insights from marketing data and present

findings to key stakeholders.

 Problem – Solving: Strong troubleshooting and debugging skills to resolve

technical challenges in a timely manner.

Qualifications:

 Education: Bachelor's degree in Marketing, Computer Science, Business,

Information Technology, or a related field.

 Experience: Minimum of 2 years of experience working with Oracle Eloqua or

similar marketing automation platforms.

Preferred Qualifications:

 Experience with other Oracle Marketing Cloud products.

 Knowledge of data privacy regulations such as GDPR and CCPA.

 Certification in Oracle Eloqua or related technologies.

Soft Skills:

 Excellent communication and interpersonal skills.

 Strong organizational skills and attention to details

 Ability to work independently and as part of team.

 Willingness to learn and adapt to new technologies and processes.

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Valuebound

Founded :
2008
Type :
Services
Size :
20-100
Stage :
Profitable

About

Valuebound is a Drupal based enterprise Web solutions provider with a focus on exclusive deliverables across hi-tech, education, media & publishing industries.The web applications we create are feature rich with an extensive online scalability that exceeds millions of page-views each month. The consulting expertise that our Drupal specialists bring in is well-reflected in the thought partnership we share with our clients while developing an enterprise level project.We follow the Agile Scrum methodology, which helps us in creating a collaborative environment that includes our clientele as well. This approach has created avenues for an increased visibility and effective brainstorming during the project development phase. We at Valuebound specialize in Drupal Development, 3rd party integration, Drupal Support, Product Consulting and Management, Migration to Drupal, Drupal Performance Tuning and QA practice for Drupal Projects.
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