Job Summary: We are seeking a highly skilled Eloqua specialist to join our
marketing team. The role will have responsibility of managing Eloqua instance
including all related activities such as data management, email design/testing, lead
scoring, segmentation, reporting and analysis and integrations.
Key Responsibilities:
Campaign Development: Design, develop and implement automated
marketing campaigns in Eloqua, including email marketing, lead nurturing and
scoring.
Data Management: Setup, manage and maintain data integrations between
Eloqua and CRM systems such as salesforce or Microsoft Dynamics.
Lead Scoring & Segmentation: Develop and optimize lead scoring models
and audience segmentation based on customer behaviour and demographics.
Eloqua Configuration: Manage and configure Eloqua settings, including user
permission, data fields and API integrations.
Testing & Optimization: Conduct A/B testing on campaigns and optimize
workflows for better engagement and conversion rates.
Reporting & Analytics: Monitor and analyse campaign performance,
generate reports, and provide actionable insights for continuous
improvements.
Troubleshooting: Identify and resolve issues related to data syncing, email
deliverability, and other technical aspects of Eloqua
Training & Support: Provide support and training to marketing users on
Eloqua best practice and system functionality.
Required Skills:
Technical Expertise:
o Proficiency in Oracle Eloqua for at least 2 years.
o Experience with HTML, CSS, and JavaScripts for email templates and
landing pages
o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their
integration with Eloqua
o Strong understanding of API integration and data flows between
marketing automation tools and CRM
Marketing Skills: Strong understanding of digital marketing principles, lead
generation, and customer journey mapping.
Analytical Skills: Ability to derive insights from marketing data and present
findings to key stakeholders.
Problem – Solving: Strong troubleshooting and debugging skills to resolve
technical challenges in a timely manner.
Qualifications:
Education: Bachelor's degree in Marketing, Computer Science, Business,
Information Technology, or a related field.
Experience: Minimum of 2 years of experience working with Oracle Eloqua or
similar marketing automation platforms.
Preferred Qualifications:
Experience with other Oracle Marketing Cloud products.
Knowledge of data privacy regulations such as GDPR and CCPA.
Certification in Oracle Eloqua or related technologies.
Soft Skills:
Excellent communication and interpersonal skills.
Strong organizational skills and attention to details
Ability to work independently and as part of team.
Willingness to learn and adapt to new technologies and processes.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Valuebound
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Keywords
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon