Marketing Associate

Role Summary:

We are looking for a Marketing Specialist who understands both AI technology and the industrial manufacturing landscape. This person will be responsible for driving awareness, generating demand, and positioning our AI solutions as a critical tool for modern manufacturing.

Key Responsibilities:

• Develop and execute B2B marketing strategies to promote AI products tailored for the manufacturing sector.
• Craft messaging, positioning, and value propositions based on a deep understanding of manufacturing challenges and AI capabilities.
• Create high-impact content: case studies, product briefs, whitepapers, videos, webinars, and customer success stories.
• Work closely with product, sales, and data science teams to translate complex features into customer-focused benefits.
• Plan and manage industry-specific campaigns using digital marketing, email outreach, LinkedIn, and webinars.
• Represent the brand at manufacturing tech expos, webinars, and customer demos.
• Analyze campaign performance and optimize marketing efforts based on data-driven insights.
• Support lead generation and ABM (Account-Based Marketing) activities focused on key enterprise clients.

Required Skills & Qualifications:

• Bachelor's or Master’s in Marketing, Engineering, Business, or related field.
• 3+ years of experience in B2B marketing, ideally in SaaS, AI/ML products, or industrial/manufacturing tech.
• Strong understanding of the manufacturing domain (automotive, steel, FMCG, pharma, etc.).
• Familiarity with AI/ML concepts such as predictive maintenance, anomaly detection, computer vision, digital twins, etc.
• Proficiency in content marketing, digital campaigns, SEO/SEM, and marketing automation tools (e.g., HubSpot, Marketo).
• Excellent written and verbal communication skills with the ability to convey technical concepts in a simple, compelling manner.
• Ability to analyze data, track KPIs, and continuously improve marketing performance.

Preferred:

• Experience in working with data-driven platforms or IIoT (Industrial Internet of Things).
• Exposure to CRM systems like Salesforce.
• Knowledge of analytics tools such as Google Analytics, Power BI, or Tableau.
• Experience collaborating with cross-functional teams including data scientists, engineers, and sales.

InfoGrowth is seeking a highly skilled PSUMS Developer with expertise in web application development to join our team. If you have a passion for creating innovative, scalable, and responsive solutions tailored for connected services in EV vehicles, we want to hear from you!

Key Responsibilities:

• Design and develop scalable web applications for connected services in EV vehicles using Vue.js and modern web technologies.
• Utilize HTML5, CSS, and TypeScript to build and maintain responsive web portals.
• Implement and maintain API integrations using RESTful services.
• Collaborate with cross-functional teams to define architecture for long-term solutions in connected vehicle services.
• Ensure development aligns with best practices including CI/CD, Test-Driven Development (TDD), and Agile methodologies.
• Use testing tools such as Selenium, Cypress, or Jest to maintain high-quality standards.
• Communicate and collaborate effectively within a multidisciplinary team to align project goals.
• Create and maintain technical documentation for software and processes.

Requirements:

• Bachelor’s degree in Computer Science or a related field.
• 7+ years of experience in web development with strong proficiency in JavaScript and the Vue.js framework.
• Hands-on experience with HTML5, CSS, and TypeScript.
• Knowledge and experience with API integration and RESTful services.
• Proficient in testing methodologies and tools like Selenium, Cypress, or Jest.
• Strong understanding of version control systems like Git.
• Excellent communication skills in English.

Purpose of the role

The UX Architect will be directly involved in designing a user and will be responsible for a meaningful presentation of information and organizational structure on the website from the user’s perspective. The candidate will conceptualise the layout and functionality contained within interactive interfaces of websites and will be responsible for optimizing the usability of the website applications to allow various user roles to accomplish their objectives in a manner that results in the best possible user experience.

Profile – Roles and Responsibilities

 Areas of Responsibility & brief description

Responsibility Level

1. Demonstrate effective management of shifting priorities, delivering thorough work products and meeting project deadlines.
2. Working on information visualization, including information architecture, user flow/interaction modelling, node-based and tagged taxonomy development and other information-related frameworks and methodologies.
3. Developing low to medium-fidelity wireframes and interactive prototypes, augmented as necessary with clear annotations of UI control behaviour, to hand off to front and back-end development and quality assurance teams.
4. Develop, extend and apply detailed user interface specifications, UI pattern libraries, reusable GUI components, content inventories, and design guidelines for ecommerce websites, delivered in Agile software development cycles.
5. Employ a variety of user-centered iterative design methodologies and objective evaluation techniques. 
6. Work with a variety of rapid prototyping and visualization tools including HTML, CSS and JavaScript. 
7. As needed, lead the translation of business requirements into simple, highly usable, and compelling interface layouts; defining how the user interacts with site functionality
8. Articulate the research findings and UX strategy in clear and actionable design artifacts, including personas, user journeys, screen flows, wireframes and prototypes. 
9. Judicious use of natural resources
10. Shall adhere to the environment health and safety policy/objectives and guidelines of the organization.

Full

Indicative KRA’s/Budgetary and Revenue Responsibilities

1. Common KRAs – Finance goal, Employee and Customer satisfaction
2. Assisting with research and introduction of value-added services
3. Ensure successful implementation of projects
4. Ensure compliance with Bourntec

Key Interactions within and outside of Bourntec

External

Internal

1. Customers
2. Senior stakeholders and managers
3. Product team  
4. Operations

Qualification & Experience (Education, Experience, specific knowledge, skills, understanding, attitude)

     Bourntec operations

Education: As per comp requirements

Experience:   

• 8+ years related work experience. UX research experience must include an established, heavily trafficked, consumer facing website or equivalent combination of education and experience.
• Possesses broad expertise in end-user data collection involving complex web and mobile software applications.
• Strong user experience research foundation and flexible approach
• Proven ability to be a contributing member of a cross-functional team and inspire team confidence in and respect for the contributions of research and focused design to enhance user experience.
• Demonstrated ability to effectively partner with and communicate to stakeholders, designers, product managers and engineering development team members.

Knowledge & Key Skills:

• Extensive portfolio that includes examples of leading strategic research and design with significant business outcomes, creation of long-term research plans, and a demonstrated proficiency with interaction design.

Competencies/Personal Attributes

Behavioural Competencies

Entrepreneurship

Functional Competencies

1. Quality & Service Orientation
2. Enterprise Architecture
3. Teamwork & Collaboration
4. Service Management
5. Diversity Sensitivity
6. System Integration
7. Personal & Professional Development
8. Solutioning
9. Delivering Results
10. Communication
11. Networking
12. Leadership

 Additional Requirements 

• Ability to travel 20-30% of the time.
• Ability to communicate with team members, partners, stakeholders, and the internal and external technical community.

Ability to create output artifacts in the form of documentation, slide decks, and programming code.  

Our Company:

Bourntec Solutions, Inc. is a trusted company across four continents as a Global IT Consulting and Technology partner for its clients. Bourntec offers exceptional customer outcomes and collaborative knowledge and experience of over 400 employees worldwide. Bourntec helps its clients to solve toughest challenges in their markets by harnessing the power of emerging technologies; or deliver outstanding business value through cloud adoptions, digital transformations, or technology innovations.

Bourntec prepares its talent for the next wave of technologies, providing access to industry expertise across the full suite of applications. Our technology towers portfolio includes Digital Practice viz. standard opensource technologies, MS dotnet, blockchain, Devops etc., Enterprise Applications viz. Oracle, MS Dynamics, Salesforce and Cloud Migration and modernisation solutions in AWS, Azure etc., Data, Analytics & Applied AI, solution expertise. 

Headquartered in Schaumburg, Illinois, we operate in North America, Middle East, Europe and Indian subcontinent. India operations are headquartered in Hyderabad, and we have two offshore delivery centres in Kochi & Bhubaneswar. Diversity & Inclusivity is imbibed in Bourntec’s value system of “Respecting each other” and we practise Equal Opportunity Employment.

Share your view on the below questions, It will be easy for us to understand their thinking process

1. Which UX Framework you use in your design process?
2. How you design the Information Architecture for project ?
3. Describe your design process?
4. Do you think UX architect should know basics of coding? why?25

• Conducting market research to better comprehend prevailing consumer behaviors.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails through the use of automation software.
• Monitoring and reporting on the utility of each campaign.

Job Description:

● Event Manager will ensure Manager availability to the sales team. He will be responsible for

enquiry generation and nurturing enquiries into leads.

● Event Manager will plan the calendar along with City head and central leadership and get sign-off

on budgets.

● Tie-ups with colleges to conduct seminars and workshops

● Conduct seminars/workshops along with City head for govt exams and skills

● Canopy and counseling activities in colleges to generate enquiry

● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local

high-student density areas)

● Source leads across city from various sources such as library/ book stores/ cyber cafes/

photocopiers.

● Create hooks for partnerships in lead sharing and conversion

● Local events for inquiry generation across high-student density areas

● New center launch and regular center activation for generating desired spikes in inquiries.

● Arrange common student workshops/ seminars for Managernurturing.

● Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

● Should have extensive experience in school/ college partnerships, conducting seminars and

small-scale events, Managergeneration activities

● Should have 5+ years of experience in the EdTech industry

● Should have led 5+ member teams in lead generation activities in other EdTech companies

● Should be presentable to do college tie-ups and carry the Testbook brand

● Must have prior experience as he/she will be running as soon as he/she is onboarded

What is the culture like:

● Team of 8 marketing executives (all juniors)

● Should be ok to work odd hours and put in 100% effort

Technical Skills:

• Enterprise: Java, J2EE, Microservices
• OS: Linux
• Database: Oracle, Postgres
• Networking, Multithreading, Socket programming
• Technologies: Struct, Spring, Spring-boot, Hibernate, Hibernate, Event sourcing
• Worked in RESTFul APIs, security and security-related areas especially where financial transactions are involved

Good to Know: ● Docker ● Jenkins ● CI/CD

Additional requirements:

• Strong work ethics, Disciplined, Value-driven, honest, respectful, honours commitment
• Has startup experience or willing to work in small companies
• Has knowledge/experience on the latest trends and technologies
• Has Github profile with own projects
• Participate in stack overflow, open source etc
• Has their own blog
• Excellent communication skills
• Extraordinary problem-solving skills
• Having standout/unique resume layout/design