Performance Marketing

Job Summary

We are looking for a results-driven SEO & Organic Growth Specialist to lead and execute SEO initiatives that improve website rankings, organic traffic, and lead generation. The ideal candidate should have strong expertise in technical SEO, on-page optimization, content strategy, local SEO, backlink acquisition, and analytics. This role requires close collaboration with the website development and marketing teams to drive sustainable organic growth.

Key Responsibilities

SEO Strategy & Planning

Develop and execute SEO strategies aligned with business objectives.

Conduct keyword research and identify opportunities to improve organic visibility.

Monitor search trends, competitor activities, and SEO best practices.

Develop content strategies to improve discoverability across traditional search engines and AI-powered search experiences.

On-Page SEO

Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.

Perform regular SEO audits and implement optimization recommendations.

Create SEO briefs for landing pages and website content.

Content & Blog Management

Plan and manage a monthly SEO content calendar.

Write and publish SEO-optimized blogs and website content.

Develop content around lifestyle, family entertainment, events, fitness, activities, city-specific experiences, and other relevant topics.

Technical SEO

Identify and resolve technical SEO issues affecting website performance.

Coordinate with developers to implement SEO recommendations.

Monitor indexing, crawl errors, site health, Core Web Vitals, and structured data.

Manage XML sitemaps, robots.txt, redirects, and schema implementation.

Local SEO

Manage and optimize Google Business Profiles across multiple locations.

Improve local search visibility and rankings.

Support online reputation management through review monitoring and acquisition.

Off-Page SEO & Link Building

Execute backlink acquisition and outreach campaigns.

Identify opportunities for local citations, partnerships, and directory listings.

Monitor backlink profiles and competitor link-building strategies.

Analytics & Reporting

Track SEO performance using Google Analytics (GA4), Google Search Console, and SEO tools.

Monitor keyword rankings, organic traffic, conversions, and website health.

Prepare monthly SEO performance reports with actionable insights.

• Strong Head of Growth / Retention / Acquisition profile focused on B2C Apps
• Mandatory (Experience 1) – Must have minimum 12+ YOE in app acquisition, growth and retention of digital products
• Mandatory (Experience 2) – Proven track record of driving acquisition, engagement, retention, churn reduction, and conversion for large-scale consumer apps.
• Mandatory (Experience 3) – Must have team leading experience and cross-functional collaboration across product, tech, and marketing
• Mandatory (Core skills) – Expertise in mobile app analytics, funnel optimization, A/B testing, growth experimentation, customer insight generation, marketing automation tools, and dashboarding for KPI visibility.
• Mandatory (Company) – Top Rankings B2C Apps

Preferred

• Preferred (Experience 1) – Deep understanding of App store optimization (ASO)
• Preferred (Experience 2) – Familiarity with AI-based marketing tools

Role - Senior Executive Analytics (BI)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.

Reporting of the role - This role reports to the Director - Analytics.

3 best things about the job:

1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients

2. Build and be a part of a dynamic team

3. Being part of a global organisations with rapid growth opportunities

Responsibilities of the role:

• Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python, SQL, Alteryx.

• Work with large data sets via hands-on data processing to produce structured data sets for analysis.

• Good to Have - Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.

What you will need:

• Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science, or quantitative field.

• Proficiency in one or more coding languages – preferred languages: Python, R

• Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI

• Proficiency in using SQL.

• Minimum 3 years of experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models is a plus.

Key Responsibilities:

• Rewrite existing APIs in NodeJS.
• Remodel the APIs into Micro services-based architecture.
• Implement a caching layer wherever possible.
• Optimize the API for high performance and scalability.
• Write unit tests for API Testing.
• Automate the code testing and deployment process.

Skills Required:

1. At least 3 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds.
2. Excellent hands-on experience using MySQL or any other SQL Database.
3. Good knowledge of MongoDB or any other NoSQL Database.
4. Good knowledge of Redis, its data types, and their use cases.
5. Experience with graph-based databases like GraphQL and Neo4j.
6. Experience developing and deploying REST APIs.
7. Good knowledge of Unit Testing and available Test Frameworks.
8. Good understanding of advanced JS libraries and frameworks.
9. Experience with Web sockets, Service Workers, and Web Push Notifications.
10. Familiar with NodeJS profiling tools.
11. Proficient understanding of code versioning tools such as Git.
12. Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms.
13. Should be a fast learner and a go-getter — without any fear of trying out new things Preferences.
14. Experience building a large-scale social or location-based app.

Position: Sr. Developer / Lead Developer

Experience: 4 - 9 Years

Work Location: Remote - Work from anywhere / Technopark, Trivandrum

Qualification: B Tech / BE / BCA / MCA / BSC Computers

Skills: Odoo ERP , Python, Postgresql, MYSQL

Required Technical Competency & Qualifications

v In Depth understanding of Odoo ERP and all the default Odoo modules.

v Good Knowledge in ORM methods, Python and JavaScript.

v Strong Knowledge on API integration.

v Capable of working on Odoo framework on existing app and custom module.

v Enhance applications, develop and configure features and functionalities that support business requirements

v Good Knowledge in code repositories- Github.

v Should have good technical support skills.

v Good Analytical, Communication and interpersonal skills.

v Ability to work with a close bound team structure.

v Ability to work under minimal supervision.

v Should be able to work in client facing roles.

It was nice talking with you

As discussed please find below the job description and other needed details

“Squadcast is an incident-management platform for software teams of all sizes and shapes”

Our product helps global organizations adopt Site Reliability Engineering practices to improve their incident resolution metrics and ultimately, the reliability of their systems. If you're excited about engaging user experiences, snappy interfaces, and trustworthy systems, we should talk!

We ideate fast, embrace change, and take risks. From scaling our business model to expanding our offerings, the day-to-day at Squadcast offers endless professional growth opportunities. Our engineers work on state-of-the-art tech stacks with a high degree of autonomy.

Position : Backend SDE3

Experience : 8 to 11 Years

Work Mode: Remote work

Location : Bangalore

Role & Responsibilities :

• Work with a team of skilled engineers to improve the Squadcast product.
• Control what you work on, how you deliver and the roadmap of the product.
• Solve service reliability problems for teams and companies worldwide.
• Build delightful experiences and scalable, reliable systems for fellow engineers, the end users of our platform.
• Plan & develop tooling, processes and technical improvements to improve the multiple codebases.
• Work closely with the product team to plan, spec and deliver features, bugfixes and documentation.
• Work with the SRE and Customer Success teams to help customers and troubleshoot issues during our paid on-call rotations.
• Build, deploy and manage services and Backend Coding using Go/Node.

You may be a fit for this role if you:

• Are passionate about building products for fellow engineers.
• Are you a full-stack engineer, or a frontend/backend engineer interested in expanding to other areas of the stack?
• Either has experience in our tech stack or wants to work on it. We care about your general engineering skills and learning abilities more than your current tech stack.
• Communicate proactively and work autonomously, requiring minimal supervision or follow-up.
• I like to collaborate and pair with other engineers.
• Want to own features end-to-end: bring your ideas to the stakeholders, build consensus, plan, implement, deploy and release.

 Your Response is acknowledged!

Kind Regards,

Lakshmi Kumari. S

(Associate - TA )

About the platform: We are solving an interesting problem and changing the way healthcare businesses in the US communicate with their patients.

Requirements:

• Bachelor's/Masters or Ph.D. degree in Computer Science, Data Science, Statistics or related discipline is NOT MANDATORY. Skills and passion to build products that people love are mandatory. :)
• Minimum 3 years of working experience.
• Firm grasp of the JavaScript language and its nuances, including ES6+ syntax
• Full-stack experience working with backend programming languages as we believe engineers can do anything and everything and so everyone at Emitrr works full-stack.
• Knowledge of Node.js and frameworks available for it (such as Express, StrongLoop, etc depending on your technology stack)
• Good understanding of React.js and its core principles with experience with working on popular React.js workflows (such as Flux or Redux)
• Experience in building performant mobile apps in iOS or Android on react native is a plus

We are looking for a great Go developer who possesses a strong understanding of how best to leverage and exploit the language’s unique paradigms, idioms, and syntax. Your primary focus will be on developing Go packages and programs that are scalable and maintainable. You will ensure that these Go packages and programs are well documented and has a reasonable test coverage. You will coordinate with the rest of the team working on different layers of the infrastructure. A commitment to collaborative problem solving, sophisticated design, and quality product is essential.

• Writing scalable, robust,, testable, efficient, and easily maintainable code

• Translating software requirements into stable, working, high performance software

• Playing a key role in architectural and design decisions, building toward an efficient micro services distributed architecture