Marketing Analyst

Work mode: Hybrid

Location: Siruseri

Job Description

• Act as a technical expert for CRM projects.
• Be responsible for working on D365 CRM development, support, and integration projects.
• Lead or participate in design and architecture sessions with key business users, gathering and documenting business processes and requirements for the system.
• Architect the CRM system, related customizations, and reports to model the business and organizational process.
• Advise business users on best practices for CRM, development, or integration processes.
• Writing technical specifications for planned work.
• Build and configure CRM forms, views, dashboards, and workflows.
• Develop SSRS reports using Microsoft SQL and FetchXML. Maintain code repository, VSTS backlog, and source control.
• Effectively utilize SDK and 3rd party tools such as XRM Toolbox for administration of CRM system. Support of the application including fixing application issues.

Eligibility Criteria:

• 5+ years’ experience with different versions of Microsoft CRM including D365 CRM.
• Experience in migrations, customizations, JavaScript, C#, .NET, HTML, SQL Server, and SSRS including plugins, scripting, and form creation.
• Experience in workflow development including complex ones.
• Experience with CRM API, REST/ODATA, and SOAP endpoints.
• Experience in integrating D365 CRM with other applications is preferred.

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
• Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

The organization is building a team of dynamic and influential thought leaders, representing diverse backgrounds and specific focus areas.  The Principal MDM Architect role requires experience with design, architecture, and implementation of MDM Platform.   Responsibilities include collaboratively developing and publishing reference architectures, analyzing systems and technologies and influencing the implementation MDM Strategy.  A person in this role will serve as an advisor and resident expert in building and applying MDM platform landscape as well as collaborate with Global Master Data Organization

• Establish and maintain a trusted advisor relationship within IT Team, Commercial Digital Solutions, Functions and Businesses you interact with
• Establish and maintain close working relationships with teams responsible for delivering solutions to the company businesses and functions
• Perform key management and thought leadership in the areas of advanced data techniques, including data modelling, data access, data integration, data visualization, big data solutions, text mining, data discovery, statistical methods, and database design
• Work with business partners to define ways to leverage data to develop platforms and solutions to drive business growth
• Engage collaboratively with project teams to support project objectives through the application of sound data architectural principles; support the project with knowledge of existing data assets and provide guidance on reusable data structures
• Share knowledge of external and internal data capabilities and trends, provide leadership, and facilitate the evaluation of vendors and products
• Utilize advanced data analysis, including statistical analysis and data mining techniques
• Collaborate with others to set an enterprise data vision with solid recommendations, and work to gain business and IT consensus

• 15+ years of experience partnering with business managers to develop technical strategies and architectures to support their objectives
• 10+ years of hands-on experience with - Master Data Management, Data Governance, Data Quality, Business Intelligence and/or Data Warehousing
• Demonstrable experience architecting MDM solutions from scratch or enhancing existing MDM solution for large-scale organizations
• Lead and manage master data management, data governance and/or data quality projects through all phases of the project lifecycle from planning, blueprint planning, requirements gathering, design, development, testing, and go live
• Recommend data governance processes, approaches, organizational models, and MDM technology platforms 
• Advice on leading practices for the implementation of data governance, data quality and master data management projects
• Architect MDM solutions and provide business, governance, and technical recommendations
• Influence technology direction at the divisional or enterprise level based on broad expertise across multiple software platforms and technologies
• Transfer knowledge and leading practices to the technical team(s)
• Excellent knowledge of ETL and ELT patterns and when to use either one; experience selecting among different tools that could be leveraged to accomplish this (Talend, Informatica, Azure Data Factory, SSIS, SAP Data Services)
• Design of real-time/batch integrations and review of code built by teams
• Experienced on Informatica MDM 10.x (10.3, 10.2, 10.0), 9.X along with Provisioning, IDD, HM, and Active VOS

• Master’s degree in Computer Science, MIS, related field, or equivalent experience
• Experience working with solutions delivery teams using Agile/Scrum ore similar methodologies
• 10+ years of experience designing solutions leveraging Informatica MDM suite
• Experience with enterprise systems, like CRM, ERP, Field Services Management, Supply Chain solutions, HR systems
• Ability to work independently, establishing strategic objectives, project plans, and milestones
• Exceptional written, verbal & presentation skills

• Generate new revenue, identify and close new opportunities, aggressively prospect for new accounts and follow up leads.

• Identify potential clients in the target market and complete appropriate research on the prospective client’s business and equipment needs
• Generate lead by cold/Hot calls, Emails, social media and client visits
• Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans. 
• Constantly gather and report insights on competitive activity, market shift, opportunities and threats.
• Create new Revenue generation ideas and techniques.
• Build strategy to explore new areas to expand Background Check and verification services
• Should be responsible for complete sales cycle from initiation to closure.