Manager - Accounts & Finance

Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

lead and optimize paid media campaigns across online marketplaces including Amazon, Flipkart, and Myntra. You will be responsible for building and scaling performance marketing strategies across Meta, Google, and marketplace ad platforms to drive traffic, conversions, and revenue growth.

Key Responsibilities:

1. Marketplace Advertising:

- Manage and optimize performance marketing campaigns on Amazon (AMS), Flipkart Ads, and Myntra Ads.

- Work with marketplace teams and internal category managers to allocate budgets based on SKU performance, seasonal demand, and brand objectives.

- Leverage keyword strategies, sponsored ads, and DSPs to grow product visibility and improve organic rankings.

- Monitor daily performance and adjust bids, keywords, and targeting to meet campaign KPIs.

- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.

- Own A/B testing strategy across channels (copy, creative, audience, placements).

2. Budgeting & Reporting:

- Develop and manage monthly media plans and performance forecasts.

- Maintain strict control over campaign budgets and ensure efficient allocation across channels.

- Provide weekly/monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.

- Identify growth opportunities through data-driven insights and industry benchmarking.

Key Requirements:

- 4–6 years of hands-on experience in performance marketing for e-commerce marketplaces.

- In-depth knowledge of Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads/MPP.

- Strong analytical and data interpretation skills with proficiency in Excel, and dashboard tools like Looker Studio / Power BI.

- Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.

- Experience working with fashion, apparel, or lifestyle categories is highly preferred.

- Ability to collaborate cross-functionally and manage agency or in-house creative resources.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.

- Masters in Business Administration

- 4-6 years marketing experience

Develop and maintain visually appealing, user-friendly web interfaces using HTML, CSS, JavaScript, and modern front-end frameworks (e.g., React, Angular, Vue.js).

Collaborate with designers and back-end developers to implement and enhance the user experience.

Convert design mockups and wireframes into high-quality, responsive web pages.

Optimize applications for maximum speed, performance, and scalability.

Ensure cross-browser compatibility and responsiveness across various devices.

Write clean, maintainable, and reusable code.

Participate in code reviews to maintain code quality and improve team knowledge.

Work with front-end build tools and version control systems (e.g., Webpack, Git).

Continuously research and stay up to date with the latest trends, best practices, and technologies in front-end development.

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

• experience in algorithm development with a focus on signal processing, pattern recognition, machine learning, classification, data mining, and other areas of machine intelligence.
• Ability to analyse data streams from multiple sensors and develop algorithms to extract accurate and meaningful sport metrics.
• Should have a deeper understanding of IMU sensors and Biosensors like HRM, ECG
• A good understanding on Power and memory management on embedded platform

•  Expertise in the design of multitasking, event-driven, real-time firmware using C and understanding of RTOS concepts
• Knowledge of Machine learning, Analytical and methodical approaches to data analysis and verification and Python
• Prior experience on fitness algorithm development using IMU sensor
•  Interest in fitness activities and knowledge of human body anatomy

• Designs and implements Adobe Experience Manager solutions
• Performs role of subject matter expert for Adobe Experience Manager
• Contribute to all phases of the development lifecycle and understand the entire software development process from design to development to deployment to maintenance.
• Quickly learns and designs integrations with various marketing technologies
• Communicates both to non-technical clients and technical development teams
• Understanding of cross-browser compatibility issues and approaches
• Excellent written and oral communication skills
• Technical proficiency to accurately document code
• Require minimal supervision and provide oversight for assigned projects
• Prepare proposals and time estimates for future work
• Schedules work to meet completion dates and technical specifications

Qualifications:

• 2+ years of professional hands-on AEM Software Development experience and experience building sites using AEM 6.4+
• Experience working with an Agile methodology and iterative development.
• Nice to have experience with practices such as unit testing, static analysis, and build automation.
• Ability to quickly understand business and technical context in diverse customer environments.
• "Embrace the Unknown" ability - Desire to continually learn and explore new tools, concepts and ideas and then share them with the rest of the team
• Experience with AEM as a Cloud Service is beneficial

This person MUST have:
 

• B.E Computer Science or equivalent
• Cloud architect with hands on development background.
• Build a collaborative relationship with different stakeholders
• Experience on React JS and Python Programming
• Exposure to Python/Django +  NodeJS + ReactJS
• Ensure and drive completions of all committed tasks and deliverables
• Run daily stand-ups and bring teams into an agile cadence of frequent iterations
• Increase team productivity by removing obstacles and keeping processes lean.
• Able to prioritise different tasks and communicate it to the different verticals of the organisation.
• Regularly assess risks and opportunities; understand best practices, drive for process improvements, and find new ways of operating,
• with a focus on simplification and productivity.
• Excellent written and oral business communication and people skills
•  

Experience:

• Min 7 year experience
• Not more than 15 year experience.
• Startup experience is a must. 

Location:

• Remote 

Timings:

• 40 hours a week but with 4 hours a day overlapping with client timezone.  Typically clients are in California PST Timezone.

Position:

• Full time/Direct
• We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc.
• We dont believe in locking in people with large notice periods.  You will stay here because you love the company.  We have only a 15 days notice period.