LinkedIn Community Manager – B2B (UAE Market) at learners point.org · Bengaluru (Bangalore) · 6 - 10 years · ₹9L - ₹19L / yr · Profitable · Posted 1 Mar 2026

Location: Bangalore (Onsite)
Employment Type: Full-Time
Industry: EdTech / Corporate Training / B2B Services
Market Focus: UAE & GCC
Immediate Joiners Preferred
working Days ; 5 Days
Role Overview
We are seeking a strategic and growth-driven LinkedIn Community Manager to build, manage, and scale our B2B presence in the UAE market.
This role is not just about posting content — it is about driving enterprise brand authority, lead engagement, and executive visibility among HR Leaders, L&D Heads, CXOs, and decision-makers across the UAE.
You will work closely with Enterprise Sales, Marketing, and Leadership to position the brand as a trusted workforce development partner in the GCC region.
🎯 Key Responsibilities
1️⃣ B2B LinkedIn Strategy (UAE Market)
- Develop and execute a LinkedIn content strategy targeting UAE corporate audiences
- Position the company as a thought leader in corporate training & certification
- Align content calendar with UAE business trends, HR initiatives, and industry events
2️⃣ Content Creation & Personal Branding
- Create high-quality posts (carousels, thought leadership, case studies, insights)
- Manage Founder / Leadership LinkedIn branding (ghostwriting & optimization)
- Publish UAE-focused workforce insights & certification impact stories
- Repurpose webinars, client testimonials & reports into engaging content
3️⃣ Community Engagement & Relationship Building
- Engage with UAE HR, L&D & CXO-level professionals
- Manage comments and DMs professionally
- Nurture inbound leads and coordinate with Enterprise Sales team
- Build relationships within UAE professional groups and communities
4️⃣ Lead Support & Pipeline Contribution
- Identify and warm up potential corporate prospects
- Convert LinkedIn engagement into qualified meeting opportunities
- Support Account Managers with social insights
- Track inbound interest from UAE-based organizations
5️⃣ Analytics & Performance Tracking
- Monitor engagement metrics specific to the UAE audience
- Track follower growth (location-based)
- Measure inbound leads and DM conversions
- Share monthly performance reports with Marketing & Sales leadership
📊 Key Performance Indicators (KPIs)
- UAE-based follower growth
- Engagement rate from HR & L&D professionals
- Qualified inbound B2B leads per month
- LinkedIn-to-meeting conversion rate
- Executive profile growth & authority metrics
🌟 Required Skills & Qualifications
- 2–5 years experience in LinkedIn marketing (B2B preferred)
- Strong understanding of GCC/UAE business environment
- Experience in EdTech / Corporate Training / SaaS is a plus
- Excellent English communication skills (professional tone)
- Understanding of enterprise sales funnel
- Experience using LinkedIn analytics & content tools
- Ability to write high-converting, insight-driven posts
💼 Preferred Experience
- Exposure to UAE or GCC market
- Experience engaging HR Heads / Talent Managers / CXOs
- Familiarity with Emiratization trends & workforce development initiatives
- Experience supporting enterprise sales teams
🧠 Ideal Candidate Profile
- Strategic thinker with a growth mindset
- Strong storyteller with analytical ability
- Comfortable working with leadership teams
- Understands difference between B2B authority building & B2C engagement
- Data-driven and performance-focused
🚀 Why Join Us?
- Opportunity to build brand presence in UAE enterprise market
- Work closely with senior leadership
- Direct impact on B2B growth strategy
- Fast-growing corporate training environment

About learners point.org
About
Candid answers by the company
Learners Point Academy was founded in the year 2001. It is a training institute located in Dubai that offers career coaching and corporate training. They are known for providing customized training solutions to both individuals and corporations, focusing on building skills for success in today's competitive environment
Company social profiles
Similar jobs (10)
Position Title: Social Media Manager
Experience: 4 to 6 Years
Work Mode: Onsite position (Monday–Friday)
Location: Andheri (E), Mumbai
Are you someone who instinctively spots trending content, thinks in campaigns, and understands what makes audiences engage? Do you enjoy building B2B brand presence, crafting thought leadership content strategies, and turning social media into a powerful reputational & business tool?
Rite KnowledgeLabs is looking for a Social Media Manager (primary: LinkedIn, secondary: Instagram, X, YouTube) to join our dynamic team in Chandivali, Andheri East, Mumbai (onsite role, full-time work from office).
You'll be responsible for driving social media (organic) strategy and execution for multiple corporate and B2B brands, working closely with writers, designers, clients, and leadership teams to deliver impactful digital experiences. In addition, a basic knowledge of performance marketing will be helpful.
Who should apply?
You should have 4 to 6 years of experience in social media management, preferably in a digital, PR, or creative agency environment. You must be comfortable managing multiple client accounts, developing content strategies, interpreting performance metrics, and leading social media initiatives from concept to execution.
Strong communication skills, client-facing experience, and a deep understanding of social media platforms are essential. Immediate joiners preferred!
Roles & Responsibilities
As a Social Media Manager, you will:
- Develop social media strategies – Create platform-specific strategies aligned with client objectives, brand positioning, and business goals.
- Manage end-to-end execution – Oversee content calendars, campaign planning, publishing schedules, and day-to-day social media operations including posting & scheduling content, managing queries, creating conversations.
- Lead content direction – Collaborate with writers, designers, and video teams to create engaging, high-quality content, reels and videos.
- Drive engagement & growth – Build audience engagement strategies and identify opportunities to increase reach, visibility, and community interaction.
- Analyse performance – Monitor social media metrics, track campaign effectiveness, derive insights, and recommend optimization strategies.
- Prepare client reports – Create insightful performance reports and present recommendations to clients and internal stakeholders.
- Manage client relationships – Serve as a key point of contact for clients, understand their business objectives, and ensure seamless project delivery.
- Stay ahead of trends – Keep track of platform updates, emerging trends, viral moments, industry conversations, and best practices across social channels.
- Effectively manage multiple tasks - Across client accounts, ensuring high-quality and timely delivery of all commitments.
- Strong understanding of and interest in the social ecosystem - Ability to recommend best practices and provide informed guidance to both clients and team members.
- Should have a research-driven mindset - Ability to develop insights-driven B2B corporate programs and campaigns.
What’s in it for you?
A creative, non-political, friendly yet fast-paced environment where you'll work with leading corporate brands and shape their digital presence. You'll get the opportunity to build strategy, work with clients and team members, and contribute to impactful campaigns while enjoying a merit driven growth trajectory. And yes, a 5-day work week!
If you're ready to take ownership of social media strategy and create content that delivers business impact, we'd love to hear from you.
Qualification:
- Graduates or Post-graduates in Marketing, Mass Communication, Advertising, Journalism, Digital Media, Business Communication, or related fields.
- Certifications in Digital Marketing, Social Media Marketing, or Content Marketing will be an added advantage.
About Rite KnowledgeLabs:
Rite KnowledgeLabs is a full-service, content-first digital agency. We partner with reputed global and local corporations to build, protect, and amplify their corporate and brand reputation through thought leadership digital assets.
Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
About Jinn AI
Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.
The role
You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.
What you'll do
• Content (about 40%)
– Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice
– Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor
– Turn customer wins into case studies: interview the client team, pull the numbers, write it up
• Inbound and lead funnel (about 35%)
– Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link
– Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups
– Build US target account lists, map buyers, and draft outreach sequences (the founders send)
– Qualify inbound leads against our ICP and hand them to the founders in the CRM
• Community (about 25%)
– Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)
– Host a monthly virtual roundtable or AMA with a retail leader
– Engage daily with US retail voices and invite the right people in
Key result areas
What we'll measure to be around:
- Content output / Reach and engagement
- Inbound traffic / Lead funnel
- Outbound support
- Community
- Reporting
Who we're looking for
• You write clearly and simply in English, and can show us things you've written
• You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics
• You use AI tools daily, but know a first draft isn't a finished one
• You take feedback without getting defensive, and act on it the same day
• Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content
Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.
What you get
• Your work goes live under the company's name from week one
• You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM
• You'll work directly with the founders on positioning and selling to US enterprise buyers
• A published portfolio with real numbers attached, and a full-time offer for strong performers
Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)
How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
Social Media Strategist / Manager, AM:PM
Full-time, Andheri, Mumbai (in-office)
We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.
What you'll do:
- Ideate content daily. Trends in, ideas out, same day.
- Shoot and record with the team. On camera when needed, behind it when not.
- Execute the backlog of ideas we already have, fast.
- Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
- Read what is working, kill what is not, repeat.
Who you are:
- Fresh grad or someone with multiple internships behind them.
- Lives inside the feed. Knows what is trending before it trends.
- Ships. You are measured on output, not decks.
- Comfortable owning a channel without hand-holding.
This is a builder seat, not a support seat. If you want process and predictability, this is not it.
Social Media Manager
Company: ViralBulls Media Agency
Location: Noida, Uttar Pradesh
Job Type: Full-Time | Work From Office
About ViralBulls Media Agency
ViralBulls Media Agency is a digital media and marketing agency focused on creating impactful social media strategies, engaging content, and digital campaigns for brands across different industries.
Role Overview
We are looking for a creative and experienced Social Media Manager who can manage social media accounts, develop content strategies, coordinate with creative teams, and drive engagement and brand growth across digital platforms.
Key Responsibilities
- Develop and execute social media strategies for multiple brands.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create and manage monthly content calendars.
- Write engaging captions, content ideas, hooks, and social media copy.
- Coordinate with graphic designers, video editors, and other creative teams.
- Monitor social media trends, competitors, and industry updates.
- Plan and execute campaigns to increase reach, engagement, and brand awareness.
- Track and analyze social media performance and prepare regular reports.
- Stay updated with the latest social media algorithms, trends, formats, and best practices.
- Manage client communication and ensure timely delivery of social media requirements.
- Take ownership of assigned accounts and ensure consistent brand communication.
Required Skills
- 2–4 years of experience in Social Media Management, preferably in a digital/media/creative agency.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Good knowledge of content strategy and social media marketing.
- Excellent communication and copywriting skills.
- Strong understanding of social media trends and audience behavior.
- Ability to manage multiple accounts and deadlines.
- Creative thinking with strong attention to detail.
- Basic understanding of social media analytics and performance metrics.
- Experience working with designers and video editors.
Preferred
- Agency background is preferred.
- Experience handling multiple client accounts.
- Knowledge of influencer marketing and paid social media campaigns will be an advantage.
- Candidates who can independently plan and execute social media strategies will be preferred.
What We Offer
- Opportunity to work with multiple brands and industries.
- Creative and collaborative work environment.
- Exposure to end-to-end digital and social media marketing.
- Growth opportunities within the organization.
Interested candidates can share their updated resume and portfolio/work samples mentioning thier Phone No or Email ID.
Company: EFY Group / Electronics For You
Salary: Rs. 35,000–50,000 per month
Experience: 1–2 years
Location: Okhla, Delhi
Mode: WFO & WFH
About the Role
We are looking for an Audience Engagement professional who can build and grow an engaged audience across our digital platforms and online communities.
The ideal candidate should have experience working with a technical, student-focused, developer, or content-driven brand and should be able to grow an audience from near zero.
Key Responsibilities
- Manage and grow audiences across YouTube, YouTube Shorts, LinkedIn, Instagram, and WhatsApp communities.
- Increase followers, engagement, audience retention, website traffic, and conversions.
- Convert event registrations into regular website visitors or active community members.
- Script, shoot, and edit short-form videos.
- Host webinars, online sessions, and community activities.
- Create engaging technical and student-focused content.
- Track audience growth and engagement using social media analytics tools.
- Develop strategies to improve audience participation and retention.
Requirements
- 1–2 years of relevant experience in audience engagement, community building, or social media management.
- Experience building an audience from near zero.
- Experience managing a community or audience of 10,000+, along with retention and engagement data.
- Strong technical English copywriting skills.
- Good anchoring and presentation skills for regular webinars.
- Hands-on experience scripting, shooting, and editing short-form videos.
- Good knowledge of social media management and analytical tools.
Preferred Background
Candidates from developer communities, technical platforms, student-focused brands, electronics/hardware companies, or B2B technology event marketing would be preferred.
Not a Fit
Profiles primarily focused on consumer-brand social media or agency-based social media management, where the main metrics are only followers or impressions, may not be suitable for this role.
Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)
2
Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)
3
Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets
4
Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager
5
Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting
6
Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search
7
Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup
8
Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment
9
Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)
10
Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience
11
Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field
12
Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms
13
Mandatory (Note) - This is an IC role as of now
We are seeking a creative and data-driven Social Media Executive to manage and elevate our online presence at eduadvice.in.
Key Responsibilities:
- Plan, create, and schedule engaging content across all major social media platforms.
- Develop and execute social media marketing and promotional strategies to boost reach.
- Monitor campaign performance, track key engagement analytics, and optimize future posts.
- Implement basic SEO best practices and content promotion strategies to drive website traffic.
- Interact with the audience, manage community responses, and enhance brand awareness.
Requirements:
- Proven experience in social media management, content creation, and digital marketing.
- Proficiency with social media tools, analytics, and content strategy.
- Strong communication, copywriting, and visual storytelling skills.
About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.
The Role
You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.
What You'll Do
- Ideate, create, and publish content across platforms
- Appear on camera regularly - reels, videos, short-form and long-form
- Build and own the content calendar
- Write hooks, scripts, and captions that land
- Spot trends early and move fast on them
What We're Looking For
- Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
- On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
- Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
- Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
- Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
- Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
- Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.
About Mayson
Mayson is an Agentic coding platform. You describe what you want to build, and Mayson delivers a deployed, production-grade application — auth, payments, APIs, a real database, and infrastructure that handles real traffic from day one, with full codebase ownership. We are pre-seed funded and building for founders and solo builders who are past the prototype stage and need software that survives contact with actual users.
About the Role
This is not a "post three times a week on every platform" role. Mayson sells to tech-savvy individuals, an audience that ignores generic marketing and rewards people who clearly know what they are talking about. We are looking for someone who can write credibly for that audience, own our presence on X, support our founders’ build-in-public cadence, and turn social activity into signups rather than follower counts. You will work directly with the founders, with a high degree of autonomy and a short feedback loop. If you want a role where you own a channel end to end and can point to revenue impact, this is that role. Platform Priority We deliberately do not treat all platforms equally.
Effort should be allocated roughly as follows:
● X (Twitter) — primary (~60% of effort). Our audience lives here, and the platform rewards good individual posts regardless of follower count. This is where the majority of your time goes.
● LinkedIn — secondary (~30%). Credibility, hiring, investor and partner visibility. Founder personal accounts take priority over the company page.
● Instagram — opportunistic (~10%). Deprioritised by design. We will invest here only when we have visual material worth repurposing. Do not expect a Reels production schedule.
Key Responsibilities
1. Own X as Our Primary Channel
● Own the Mayson X account end to end: daily posting cadence, voice, replies, and growth.
● Turn product changelogs, engineering decisions, and customer stories into posts our audience stops scrolling for.
● Monitor conversations in the AI coding and vibe-coding space and join them quickly and credibly while they are still live.
● Build relationships with builders, creators, and founders in our space through genuine replies, not engagement bait.
2. Founder Amplification and Ghostwriting
● Support both founders’ build-in-public cadence: draft, edit, and schedule posts for their personal accounts.
● Sit in on product and engineering conversations, and mine them for raw material worth publishing.
● Turn a founder’s rough voice note, Slack message, or commit into a polished post that still sounds like them.
● Maintain a running backlog of founder content ideas so the cadence never depends on someone having a spare idea that morning.
3. Content Creation and Writing
● Write short-form social copy, threads, and LinkedIn posts in Mayson’s brand voice.
● Adapt a single piece of source material (a launch, a blog post, a customer win) into platform-native versions rather than cross-posting identical text.
● Work within our existing brand voice guidelines, including our list of banned hype words and our standard against AI-sounding filler copy.
● Produce simple supporting visuals in Canva or a similar tool where a post needs one.
4. Community Presence and Conversation Sourcing
● Maintain an active, helpful presence in the communities where our audience already gathers: Indie Hackers, relevant subreddits, Discord servers, and similar.
● Identify people publicly hitting the exact problems Mayson solves — prototypes breaking under real traffic, scaling walls, platform lock-in — and surface them to the founders for follow-up.
● Respect the culture of each community. Self-promotional posting in developer communities does more harm than no presence at all.
● Handle inbound comments, replies, and DMs across our accounts with a fast response time.
5. LinkedIn (Secondary Channel)
● Maintain the Mayson company page with a consistent, lower-frequency cadence.
● Prioritise ghostwriting for founder personal accounts, which consistently outperform company pages on this platform.
● Support hiring, fundraising, and partnership visibility through well-timed announcement content.
6. Content Planning and Execution
● Own and maintain the content calendar across channels, with priority weighting as defined above.
● Plan content around real company moments: product launches, feature releases, milestones, and customer stories.
● Keep a batch of evergreen content ready so that quiet product weeks do not become silent social weeks.
● Coordinate launch moments (Product Hunt, major releases) with the founders, including pre-launch and day-of content.
7. Analytics and Iteration
● Track performance against the KPIs below, with a focus on traffic and signups rather than reach alone.
● Report weekly on what worked, what did not, and what you are changing as a result.
● Run deliberate experiments on format, timing, and angle, and document what you learn.
● Maintain basic attribution so we can tell which channels and posts actually drive signups. Candidate Requirements Must-Have
● Excellent written English with a natural, internet-native voice. Correctness is not enough — you need to write the way our audience actually reads. This is non-negotiable.
● Demonstrable familiarity with developer and AI tooling. You should know what vibe coding means, recognise names like Lovable, Cursor, Bolt, Replit, Supabase, and Vercel, and be able to read a changelog and understand why a change matters.
● A personal track record on X or LinkedIn, or a portfolio of posts you wrote for someone else. We will read them.
● Confident and natural on camera. A meaningful part of this role is appearing in product demo videos, so you need to be comfortable presenting to a lens, speaking clearly and with energy, and carrying a video on your own. Shortlisted candidates will be asked to share or record a short piece to camera.
● Ability to write in someone else’s voice convincingly (ghostwriting).
● Understanding of how X, LinkedIn, and Instagram differ structurally, not just in audience.
● Genuine comfort in developer communities and an understanding of their norms around self-promotion.
● Proactive ownership. You will not receive a daily brief. You are expected to find the opportunities.
● Willingness to use AI tools for leverage while taking full responsibility for the final output. We do not publish unedited AI copy.
Preferred
● Experience marketing a B2B SaaS, developer tool, or technical product.
● Experience at an early-stage startup, where the role had no established playbook.
● Working knowledge of Canva or a similar design tool.
● Familiarity with scheduling and analytics tools (Buffer, Typefully, Hypefury, or similar).
● Basic video editing ability (CapCut, Descript, Premiere, or similar) and a track record of on-camera content, whether for a brand or your own account.
● Some technical background — a CS degree, bootcamp, or self-taught projects — is a strong advantage but not a requirement.
Not Required
● Reels or short-form video production. We have deliberately deprioritised Instagram.
● Advanced graphic design. Simple, clean visuals are sufficient.
● Paid media or ad buying experience. This role is organic-first.
Key Performance Indicators
Primary (what this role is actually measured on):
● Click-throughs from social channels to mayson.dev.
● Signups and trial starts attributed to social and community activity.
● Qualified conversations sourced from communities and DMs, and passed to the founders.
● Growth in reach and engagement on founder personal accounts. Secondary (healthy indicators, not targets in themselves):
● Engagement rate and reach on the Mayson X account.
● Consistency of publishing cadence against the content calendar.
● Share of voice in AI coding and vibe-coding conversations.
● Quality and originality of content ideas brought to the team.
Deliberately not a standalone target: raw follower count.
Followers are a by-product of doing the above well, and optimizing for them directly tends to produce content that does not convert.
What We Are Looking For
● Proactive. Finds content opportunities without being asked, and ships without waiting for approval on every post.
● Credible. Can hold a conversation with a developer without sounding like a marketing department.
● Fast. Can turn a live trend or a shipped feature into a post the same day.
● Commercially minded. Understands that the job is signups, not applause.
● Ownership-oriented. Treats our social presence as their product.
Hiring Process
● Introductory call (30 minutes).
● Paid trial task: write three X posts based on a real Mayson changelog, one LinkedIn post for a founder account, identify five communities where our audience gathers with a short rationale for each, and record a 60-second piece to camera demoing or explaining one Mayson feature. Compensated, and expected to take roughly three hours.
● Conversation with both founders covering the trial task and how you would approach the first 90 days.
Why This Role
You will own a channel end to end at a funded, early-stage company, working directly with the founders and with visible impact on revenue rather than on a dashboard nobody reads. If you've done good social work in a structure that didn't let you make decisions, this is the opposite.
THE ROLE
We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.
WHAT YOU’LL DO
• Own and manage social media profiles across relevant platforms, ensuring consistent brand
presence and execution.
• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.
• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.
• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.
• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.
• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.
• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.
• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.
• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.
• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.
• Identify relevant influencers, creators, agencies and industry voices aligned with brand and
audience.
• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.
• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.
• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.
• Encourage user-generated content, community participation and brand advocacy among followers.
• Support and participate in brand events, activations and community-building initiatives.
• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.
• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.
• Prepare regular social media performance reports and recommendations based on key metrics and learnings.
WHAT WE’RE LOOKING FOR
• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.
• Strong passion for skincare, beauty, wellness and consumer brands.
• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,
lifestyle or FMCG.
• Experience working with marketing/media agencies is a plus.
• Strong understanding of Instagram and other major social media platforms, formats and content trends.
• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.
• Good understanding of Google Analytics, web analytics and social media performance metrics.
• Working knowledge of SEO best practices and digital marketing fundamentals.
• Strong influencer management skills, including creator identification, negotiation, briefing, execution and
performance tracking.
• Comfortable working cross-functionally with creative, marketing, PR and communications teams.
• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.
EDUCATION
• Bachelor’s or Master’s degree in any relevant discipline.
• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related
field.













