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Lead - UX Research / Analytics (Customer Experience, App/ Web)
It is Technology Industry
Lead - UX Research / Analytics (Customer Experience, App/ Web)
It is Technology Industry's logo

Lead - UX Research / Analytics (Customer Experience, App/ Web)

at It is Technology Industry

Agency job
10 - 14 yrs
₹15L - ₹40L / yr
Pune
Skills
User Research
User Experience (UX) Design
skill iconData Analytics
skill iconGoogle Analytics
Mixpanel
CleverTap
Firebase
Analytics
Product design
A/B Testing
SQL
Data Visualization
Tableau
PowerBI
Looker
Dashboard
User Engagement
Metrics
Qualtrics
Strategy development
Roadmaps
Product Strategy
Wireframing
Prototyping
Mockups
skill iconFigma
Usability testing
Usability

Review Criteria

  • Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
  • 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
  • 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
  • Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
  • Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
  • Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
  • Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
  • Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

 

Preferred

  • Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers


Job Specific Criteria

  • CV Attachment is mandatory
  • We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

 

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

  • Conceptualize customer experience strategies
  • Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
  • Develop and implement UX strategies that align with business objectives.
  • Stay up-to-date with industry trends and best practices in UX & UI for AI.
  • Assist in defining product requirements and features.
  • Use data analytics to inform product strategy and prioritize features.
  • Ensure product alignment with customer needs and business goals.
  • Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
  • Create wireframes, prototypes, and mock-ups using tools like Figma
  • Conduct usability testing and iterate designs based on feedback
  • Employ tools like X-Mind for brainstorming and mind mapping


Customer Journey Analysis:

  • Understand and map out customer journeys and scenarios.
  • Identify pain points and opportunities for improvement.
  • Develop customer personas and empathy maps.


Cross-Functional Collaboration:

  • Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
  • Coordinate with development teams to ensure UX designs are implemented accurately.


Data Analytics and Tools:

  • Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
  • Leverage data to drive decisions and optimize customer experiences.
  • Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

 

Ideal Candidate

  • Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
  • 5+ years of experience in CX/UX roles, preferably in a B2C environment.
  • Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
  • Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
  • Excellent communication and collaboration skills.
  • Proven experience in managing cross-functional teams and projects.
  • Strong background in data analytics and data-driven decision-making.
  • Expert understanding of user experience and user-centered design approaches
  • Detail-orientation with experience and will to continuously learn, adapt and evolve
  • Creating and measuring the success and impact of your CX designs
  • Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
  • Experienced in designing responsive websites as well as mobile apps
  • Understanding of iOS and Android design guidelines
  • Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
  • Excellent communication skills to be able to present their work and ideas to the leadership team.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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