Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Extramarks
About
Extramarks Education India Private Limited
Extramarks is leading the Education Technology sector in India by providing 360⁰ education support to learners through new age digital education solutions. These solutions are used by schools in class room for imparting education and by students at home to make learning easy and effective. Keeping pace with globalization and technology in education, Extramarks empowers young learners to step in with the latest technology and have anytime-anywhere access to quality learning. In a very short period, Extramarks has become extremely popular among schools and students. More than 8000 schools use digital learning and technology solutions of Extramarks across India, Singapore, Kuwait, UAE and South Africa.
Extramarks Learning App allows students to learn at home at their own pace and space and provides complete educational support eliminating the need of a tutor. The three pronged pedagogical approach of Learn, Practice and Test ensures better learning outcomes for students. All concepts are first explained in an easy to learn manner with the help of rich media then the students are allowed to practice the concept. Virtual Practicing modules and Q&A allow the retention of knowledge that is tested on a robust teaching platform to identify the learning gaps.
Extramarks is currently in the process of scaling up rapidly the entire technology workforce, by hiring experienced professionals with unique skill who stretches from strategy to execution. Extramarks is driving student learning through data driven techniques by providing personalized learning recommendations to the students. Apart from such customer facing innovations, we are also implementing internal operational excellence solutions through similar data driven approaches. It is a once in a lifetime opportunity to join Extramarks and help change the face of education in India.
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Shvasa is a yoga startup focussed on taking authentic yoga practices from India to the western world.
We are a team of internet entrepreneurs who love yoga as much as we love science.
Our vision is to lighten thw load of humanity one breath at a time.
The real pandemic in the world is stress, anxiety, and procrastination. Yoga has all the tools which if practiced consistently can help you reach your highest potential. Here we bring the best teachers on our platform and give them all the tools necessary to make a practitioner's journey easy and super effective.
We are a small team of calm and passionate folks who would want like-minded people, who share the love for yoga and also are the best in their respective specializations, to join our team.
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- Handling customer queries related to Shvasa's products, brand, sales, payments and other related topics.
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Key skills required
- Proven customer support experience or experience as a client service representative
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- A customer focussed mindset with the sensitivity to handle complex queries and escalations as well.
- Ability to work in fast paced and high pressure environment
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- Shall be responsible for conceptualising and designing graphics for social media and other marketing channels
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Functional Area: Design, Creative, User Experience
Employment Type: Part-Time(3days/week), Permanent
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Full Stack Developer - Averlon