Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
Subodh Popalwar
Software Engineer, Memorres
About Extramarks
Extramarks Education India Private Limited
Extramarks is leading the Education Technology sector in India by providing 360⁰ education support to learners through new age digital education solutions. These solutions are used by schools in class room for imparting education and by students at home to make learning easy and effective. Keeping pace with globalization and technology in education, Extramarks empowers young learners to step in with the latest technology and have anytime-anywhere access to quality learning. In a very short period, Extramarks has become extremely popular among schools and students. More than 8000 schools use digital learning and technology solutions of Extramarks across India, Singapore, Kuwait, UAE and South Africa.
Extramarks Learning App allows students to learn at home at their own pace and space and provides complete educational support eliminating the need of a tutor. The three pronged pedagogical approach of Learn, Practice and Test ensures better learning outcomes for students. All concepts are first explained in an easy to learn manner with the help of rich media then the students are allowed to practice the concept. Virtual Practicing modules and Q&A allow the retention of knowledge that is tested on a robust teaching platform to identify the learning gaps.
Extramarks is currently in the process of scaling up rapidly the entire technology workforce, by hiring experienced professionals with unique skill who stretches from strategy to execution. Extramarks is driving student learning through data driven techniques by providing personalized learning recommendations to the students. Apart from such customer facing innovations, we are also implementing internal operational excellence solutions through similar data driven approaches. It is a once in a lifetime opportunity to join Extramarks and help change the face of education in India.
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Open Position: Content Writer
Department: Digital Marketing
Location: Indore, Work From Office
Qualification: Bachelor’s degree in English, Journalism, Communications, or a related field,
Good communication skills
Experience: 3 to 5 years of professional content writing experience
Compensation: CTC Depends on the interview.
Key Responsibilities:
• Content Creation: Develop and produce high-quality content for various digital platforms including blogs, social media, website content, email campaigns, flyers, and exhibition materials, Presentation related to company.
• Research: Conduct thorough research on industry-related topics to generate original content ideas.
• Brand Consistency: Ensure all content is consistent with the company's branding
guidelines and reflects the desired brand voice.
• Editing and Proofreading: Review and edit content for accuracy, clarity, and grammatical correctness.
• Collaboration: Work closely with the marketing, product, and design teams to create content that meets business objectives.
• Content Strategy: Assist in developing content strategies that align with marketing goals and drive engagement.
• Exhibition Content: Develop engaging and informative content for exhibitions, including brochures, banners, and promotional materials.
.
Key Skills:
• Proven work experience in content writing
• Strong portfolio showcasing a variety of written work across different mediums
• Excellent writing and editing skills in English
• Strong research skills and the ability to quickly grasp complex topics
• Ability to create engaging content for flyers and exhibitions
• Strong attention to detail and the ability to meet deadlines
• Excellent verbal and written communication skills
• Ability to work independently and collaboratively within a team environment
Tools Knowledge Required:
• Writing and Editing Tools: Grammarly, Hemingway Editor and other AI tool.
• Research Tools: BuzzSumo, Quora
• Content Management and Organization Tools: Trello, Asana, Evernote
• Collaboration and Feedback Tools: Google Docs, Notion, Slack
• Plagiarism Checkers: Copyscape, Turnitin
• Visual Content Tools: Canva, Adobe Spark
• Presentation Tools: Microsoft PowerPoint, Google Slides
Perks and Benefits:
• Yearly appraisals
• Positive work culture
• Optional leave
• Health insurance
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What you will do:
- Performing research on current benchmark trends and audience preferences
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
- Monitoring SEO and web traffic metrics
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
Desired Candidate Profile
What you need to have:- Proven work experience as a Social Media Manager for a minimum of 3 years
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
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-Experience in creating long-form content
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-Creative mind and storytelling skills- Excellent written and verbal English communication skills
Work Responsibilities
- Research industry-related topics (combining online sources, interviews, and studies)
- Write clear marketing/blog copy to promote our services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
Job Prerequisites (to be verified during the interview process)
- High-speed internet connection
- Laptop with integrated camera & a pair of headphones
- Quiet workspace
Company Reviews
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng
Social Media Links
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Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/
Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow
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Training at Wishup
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1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.
1. Write, maintain, update content for the official blog of Naukri
2. Proofread content written by other content writers.
3. Hire freelance content writers
4. Build creative and professional content for emailers, taglines, marketing, etc.
5. Have basic understanding of SEO
Skill(s) required: Blogging, Creative Writing, English Proficiency (Spoken) and English Proficiency (Written), SEO
Follow CutshortSubodh Popalwar
Software Engineer, Memorres