Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Extramarks
About
Extramarks Education India Private Limited
Extramarks is leading the Education Technology sector in India by providing 360⁰ education support to learners through new age digital education solutions. These solutions are used by schools in class room for imparting education and by students at home to make learning easy and effective. Keeping pace with globalization and technology in education, Extramarks empowers young learners to step in with the latest technology and have anytime-anywhere access to quality learning. In a very short period, Extramarks has become extremely popular among schools and students. More than 8000 schools use digital learning and technology solutions of Extramarks across India, Singapore, Kuwait, UAE and South Africa.
Extramarks Learning App allows students to learn at home at their own pace and space and provides complete educational support eliminating the need of a tutor. The three pronged pedagogical approach of Learn, Practice and Test ensures better learning outcomes for students. All concepts are first explained in an easy to learn manner with the help of rich media then the students are allowed to practice the concept. Virtual Practicing modules and Q&A allow the retention of knowledge that is tested on a robust teaching platform to identify the learning gaps.
Extramarks is currently in the process of scaling up rapidly the entire technology workforce, by hiring experienced professionals with unique skill who stretches from strategy to execution. Extramarks is driving student learning through data driven techniques by providing personalized learning recommendations to the students. Apart from such customer facing innovations, we are also implementing internal operational excellence solutions through similar data driven approaches. It is a once in a lifetime opportunity to join Extramarks and help change the face of education in India.
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we are looking for an exceptional Sr. Product Manager to be the founding member of our Product Management team. Who can be entrepreneurial and values moving quickly to drive product initiatives across the company.
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ABOUT US:
GUVI (Grab Your Vernacular Imprint) Geek Network Private Limited is an Online Learning Platform incubated by IITM and IIM-A, and supported by Google Launchpad & Jio Gennext .
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Subjective to the duration of the courses.
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ABOUT IDEAPOKE
Emerging Technologies | Bengaluru, India
Ideapoke is a global, fast growing start-up with offices in Bengaluru, Bay Area, Tokyo and Shanghai. Our software, search and insights power the innovation agenda of the largest Fortune 500 and Global 2000 companies worldwide.
Our growth is powered by our people and their unwavering commitment to the company-wide vision, strong work ethic and an entrepreneurial do-it-all spirit. We push the boundaries and break existing thought processes with the strong belief that innovation amplifies success in every piece of work we do and by extension, amplifying the success of our clients.
Ideapoke’s like to constantly learn, grow and make a difference. Join us and be part of our story.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon