Training Internship

We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.

Key Responsibilities:

1. Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
2. Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
3. Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
4. Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
5. Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
6. Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
7. Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
8. Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
9. Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
• Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.

Looking for a Project Manager who will be a cornerstone of our project execution. Your organisational skills and attention to detail will be pivotal in coordinating between our SEO, content, and PR teams. This role calls for you to establish your own project milestones, demonstrate excellent team coordination, and possess the ability to manage pressure effectively.

Roles and Responsibilities:

• Plan and execute projects across multiple departments, including content creation, link building, and SEO analysis.
• Create and maintain simple yet effective project timelines, ensuring timely task completion across the team.
• Quickly identify and resolve project bottlenecks, reallocating resources as needed.
• Identify areas of workflow automation to facilitate project execution.
• Liaise between the SEO specialists, digital PR team, and content writers to ensure cohesive execution of projects.
• Monitor key performance indicators like task completion rates and deadlines met.

Experience and Skills you MUST have:

• 2-4 years of experience in project management, ideally in a fast-paced startup or digital marketing environment.
• Familiarity with basic project management tools like Linear and Notion.
• Strong communication skills to facilitate team collaboration.
• Ability to manage multiple projects concurrently while maintaining quality and meeting deadlines.

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

About Sunstone

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

Role Description

We are looking for a Wordpress Developer with experience in building high-performing, scalable websites. Must be proficient in Custom Development including plugins, payment gateways, shipping gateways and various themes including Divi, Elementor, Visual Composer.

You will be part of a talented software team that works on mission-critical applications, and your roles and responsibilities include managing application development while providing expertise in the full software development lifecycle.

Job Responsibilities

• Proven work experience as a WordPress Developer.
• Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
• Good understanding of website architecture and aesthetics.
• Good communication skills.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Meeting with clients to discuss website design and function.
• Knowledge of how to interact with RESTful APIs.

Facilities:

• Day shift
• 5 days a week
• Performance bonus

• 2+ years experience in Web Designing - Wordpress

• Experience in building both front-end and back-end of the website
• Knowledge of WordPress Plugins
• Excellent and written and verbal communication skills with proven fluency in English
• Good understanding of Web architecture
• Analysing website performance and troubleshooting errors
• Conducts Wordpress design/development research and performs discovery analyses for new client projects, including content reviews and wireframing. 
• Creates Wordpress design/development strategies based on research.
• Stay up-to-date with new web technologies.

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• In-depth experience with website analytics tools
• Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords