Online Marketing head- Wellness Ind

at Global Mental Wellness Platform

Agency job
via Unnati
icon
NCR (Delhi | Gurgaon | Noida)
icon
8 - 12 yrs
icon
₹10L - ₹17L / yr (ESOP available)
icon
Full time
Skills
Marketing
Consultative Selling
ROAS
Creativity
wellness
digital campaign
Visual communication
Are you looking to work with therapy platforms where you can grow your career exponentially along with having an exposure to healthy lifestyle, then read on.
 
Our client is an online Counselling and Therapy platform that helps people deal with stress, anxiety and other concerns related to Mental Health. The website provides support related to issues that can be given counselling over phone, chat or video calls. Many clients look to a secretive means of getting their issues like academics, marital discord, parenting or social anxiety sorted. The platform ensures security and anonymous assistance for all clients as this therapy still carries a lot of stigma in our country.
 
With a team of certified counsellors with extensive training and professional experience, the company has done32,000 consultations in 35 countries till date. Their website also provides articles and awareness that help find solutions to different troubles faced by individuals. The platform is an answer to the burning problem of mental wellbeing that has come to the forefront due to the extraordinary times we are going through, and has seen healthy growth.
 
As an Online Marketing head- Wellness Industry, you will be developing & executing B2C & B2B marketing strategy to acquire new users/corporates and retain/engage existing users.
 
What you will do:
  • Ideating and leading design of marketing collateral for expressing product offering in the best possible way.
  • Managing the creative process from concept to completion.
  • Translating marketing objectives into clear actionable initiatives.
  • Driving higher return on marketing spend.
  • Leading and directing the creative team in the production of all marketing collateral.
  • Ensuring visual communication and brand standards are met.
  • Leading digital & offline campaigns across various platforms and optimize them for user acquisition.

 

 

What you need to have:

  • MBA with at least 8 to 10 years of experience from Health/ wellness background.
  • Proven ability to plan and manage budgets.
  • Prior experience in Marketing communication and Brand Building.
  • Hands-on experience in marketing innovation in campaigns and activities.
  • Having deep knowledge and experience of digital marketing, public relations and content marketing.
  • Strong understanding of industry trends and creative tools.
  • Communication, presentation, problem-solving and project-management skills.
  • Having good soft skills that enable them to inspire creativity and work well with different personality types — all while juggling various projects.
Read more
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Retention Marketing Manager

at India's leading clean label active nutrition brand

Agency job
via Qrata
Marketing
Customer Retention
icon
Mumbai
icon
2 - 6 yrs
icon
₹10L - ₹25L / yr
  • Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
  • Analyzing Regular Customer Cohort Performance, both on a product & company level.
  • Developing the product subscription business on the website.
  • Build retention marketing campaigns based on customer segmentation.
  • Drive User Engagement in Lower Funnels using user engagement platforms
  • Build the Customer Loyalty Programme for the brand.
  • Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
  • Profiling Key Customer Groups Regularly
  • Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
  • Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
Read more
Job posted by
Prajakta Kulkarni

Head of Marketing

at An E-commerce Startup

Agency job
via Qrata
Marketing
Digital Marketing
Google Adwords
icon
NCR (Delhi | Gurgaon | Noida)
icon
5 - 8 yrs
icon
₹15L - ₹30L / yr
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals

Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
Read more
Job posted by
Prajakta Kulkarni

Marketing Campaign Manager

at Extramarks Education India Pvt Ltd

Founded 2007  •  Product  •  1000-5000 employees  •  Profitable
Marketing
Campaign Manager
Advertising
Social media management
icon
Noida, Delhi, Gurugram, Ghaziabad, Faridabad
icon
1 - 3 yrs
icon
₹8L - ₹15L / yr

We are looking are looking for talented and motivated campaign manager to lead and execute our various marketing campaigns. The successful candidate should have experience in managing digital and mass media (TV, Print, OOH, Radio etc.) marketing campaigns.

The campaign manager will work closely with work in collaboration with internal teams and external agencies to prepare and execute campaigns and measure and report on their effectiveness.

Responsibilities

· Develop, execute and manage marketing campaigns with the aim of customer acquisition or engagement

· Brief the various teams within marketing (such as creative, social media and digital) to ensure each campaign is forward planned and delivered on time

· Recruit and manage external agencies to execute marketing campaigns

· Devise campaign timelines and budget and ensure that the same is adhered to

· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels

· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

 

Skills & Qualifications

· A master’s degree in Marketing, advertising or related fields.

· 1-3 years of related experience

· Understanding and past experience of executing campaigns across all marketing channels from digital, social media, paid media, mobile, offline and print

· Exceptional project management and communication skills

· Solid understanding of current market trends

· Experience overseeing simultaneous campaigns

· Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print

Read more
Job posted by
Prachi Sharma

Performance Marketing Manager

at MyntMore

Founded 2019  •  Services  •  20-100 employees  •  Profitable
Digital Marketing
Digital strategy
Search Engine Optimization (SEO)
SEO management
Web performance optimization
Affiliate marketing
PPC
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Marketing
Data Analytics
Marketing Strategy
icon
Mumbai
icon
3 - 4 yrs
icon
₹3L - ₹12L / yr

Roles & Responsibilities:

  • Creating and executing a strong performance marketing strategy & execution plan.
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research

Competitor Research

 

Trends - Voice SEO, Design Aesthetics

 

Tools

Website

A/B Testing

 

Website + Landing Page + CRO - Back-End - Analysis / Audit

Social Media

Existing Brand - Analysis / Audit

 

Create Cohorts

 

A/B Testing

Optimizations

Social Media CRM Integration

 

Optimizing bottlenecks

Email Marketing

Email Marketing Audit + Tools Integration

 

Email Marketing - Scheduling + Metrics + Optimization

Performance Marketing

Existing Brand - Ad Account Analysis / Audit

 

Create Cohorts

 

Create Platform-Cohort-Specific Funnels

 

Platform-cohort-specific Detailed targeting for each creatives

 

Run Performance Ads

 

Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences

 

Strategize: Platforms-specific to the brands

 

A/B testing

 

Ensure client growth

 

Client Interactions: Client Reports + Briefings

Upskilling

Complete Courses

 

Create Concise Course Notes

 

Create SOPs

Reporting

Daily, Weekly, Monthly MIS Report

Read more
Job posted by
Tejas Jhaveri

Marketing Associate

at Pioneering AR/VR Tech company

Agency job
via Unnati
Marketing
Search Engine Marketing (SEM)
Digital Marketing
icon
Mohali, Chandigarh, Panchkula
icon
2 - 4 yrs
icon
₹4L - ₹5L / yr

Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

 
Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.
 
Their products and services are customised as per their client requirement and are recognised for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.
 
As a Marketing Associate, you will be developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
 
What you will do:
  • Creating and managing all marketing materials and collateral in line with brand direction
  • Implementing online marketing activities including Social Media, SEO/ SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required
  • Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
  • Leading the planning and implementation of PR and initiatives related to the brand

 

Desired Candidate Profile

What you need to have:
  • Degree in Marketing, Business Administration or related field
  • Strong knowledge of content development and SEM
  • Exceptional verbal & written communication skills
  • High level of Creativity and attention to detail including proven ability to manage multiple, competing priorities
  • Excellent interpersonal skills and are adept at building relationships with different stakeholders

 

 

Read more
Job posted by
Rakhi Gayen
Branding
Marketing Strategy
Program Management
Event Management
Strategic planning
Marketing
Email Marketing
icon
Chennai
icon
3 - 12 yrs
icon
₹5L - ₹15L / yr

JD:

We are looking for creative program manager to work closely with the CMOs and Field Marketing Directors to plan and program manage creative projects withinmarketing programs.

This position is both an individual contributor and a collaborator. It has no immediate supervisory responsibilities but provides guidance in specialized areas to other associates, and to less experienced members of the work group.

Key Responsibilities:

  • Responsible for planning and program managing creative projects withinmarketing programs by working closely with Chief Marketing Officers and Field Marketing Directors.
  • Play a consultative role in creative strategy, planning and managing creative projects/assets needed to promote events & trade shows, webcasts, thought leadership marketing, client-centric/account-based marketing, and strategic deals support.
  • Responsible for creative program management of marketing assets within campaigns that result in increased brand awareness and reputation in the market.
  • Working closely with in-house teams as well as external agencies for developing themes, high level messages,sales materials, and design concepts required for marketing campaigns and programs.
  • Communicate project updates in a timely manner to all internal and external stakeholders
  • Track market performance and reception metrics of creative assets and use that learning to improvecreative and quality standards for future projects
  • Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.
  • Manage internal/external resources in the execution of creative programs within marketing functionto achieve strategic and marketing goals for the practice.
  • Should efficiently deposit and manage creative and marketing assets created in the corporate solutions/services repository.
Read more
Job posted by
Sri Ranjani

Marketing Executive

at Manufacturing company

Marketing
Sales
B2B Marketing
Corporate Communications
icon
Ankleshwar, Bharuch
icon
1 - 2 yrs
icon
₹1.8L - ₹3L / yr
  • Job Title:- Marketing Executive
  • Location:- Ankleshwar
  • Basic work territory:- Bharuch , Ankleshwar                                                   
  • Marketing industrial plastics piping systems.
Experienced in industrial marketing.
Read more
Job posted by
Bhumin Patel

Digital Marketing | Help us reach to Digital India

at Anaxee Digital Runners Pvt. Ltd. Indore

Founded 2016  •  Services  •  100-1000 employees  •  Raised funding
Digital Marketing
Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Social Media Optimization (SMO)
icon
Indore
icon
0 - 2 yrs
icon
₹1L - ₹2L / yr

INTRODUCTORY STATEMENT 

Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up an in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English. 

On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:

Digital Marketing | Email Automation | Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation

Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8

 If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.


Job role:

We're looking for a skilled Digital Marketer to work with teams across the company and create & execute relevant strategies to reach customers and our Digital Runners via Social Media. You should know deep insights into what is possible through major Social Media platforms like FB, Instagram, Youtube, Google, etc. Experience of running Ads and promotional campaign on these mediums will be an advantage.

Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |


Responsibilities:

  • Post frequent updates about the company on relevant social media platforms
  • Help attract customers and Digital Runners via social media
  • Optimize all content for SEO to better reach
  • Measure impact and perform analysis to improve critical metrics.
  • Review and implement process changes to drive operational excellence
  • Find and Use the best online tools available to increase the productivity of Digital Marketing work done by the company.

Requirements:

  • 2 years of working as a Digital marketer or in a similar position
  • Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
  • Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
  • Excellent attention to detail and ability to multi-task projects and deliverables
  • Confirmed experience working with deadlines to deliver high-quality output in a short span of time
  • Ability to work independently or in a team
  • Ability to multitask and monitor several projects and accounts on a daily basis
  • Experience with technologies and best practices for campaigns across multiple platforms

What we offer

  • Startup exposure.
  • Great working atmosphere in a comfortable office.
  • And an opportunity to get associated with a fast-growing VC funded startup.
Read more
Job posted by
Honey Bhargava

Marketing Manager

at Itu Chaudhuri Design

Founded 1997  •  Services  •  20-100 employees  •  Profitable
Marketing
Branding
Marketing & Communication
Business Development
Client Servicing
icon
Delhi, Gurugram, Noida
icon
0 - 2 yrs
icon
₹5L - ₹7L / yr
We are one of the leading design studios in India with our work spanning branding, communication, packaging and web for editorial, social, consumer and product businesses. We’re looking for a marketing manager to plan and lead our brand and business effort working closely with the marketing head, and founders. You will: > develop and execute business growth strategy focussing on new business > manage and implement new business initiatives > develop and execute a communications calendar and content strategy for all outbound channels of communication for ICD > build long-term relationships with new and existing customers > client servicing ongoing work projects at the studio with the team leads and design heads You should have: > a bachelor’s degree in liberal arts, and / or a master’s degree in business, marketing, or any other related field > 1-2 years of working experience in business development / marketing role with exposure to brand marketing. Freshers with great talent in writing, communication and marketing could also be considered > numerically literacy, comfortable working with numbers, making sense of metrics > a sense of aesthetics and a love for communication Please note: > applications which do not fulfil the information requirement listed in the ‘to apply’ field will not be considered (please see below) > it’s essential that you go through our website (www.icdindia.com) and our social media channels before applying > only short-listed candidates will be contacted for following rounds of selection To Apply: > send in an email with the subject line “Job Application: Marketing Manager” to nitasha(at)icdindia(dot)com with the following details: - your work profile / resume - links to relevant writing pieces or projects (if any) - your current CTC - your expected joining date Last date of application: 24 May, 2019
Read more
Job posted by
Nitasha Basu

Social Media Specialist

at StarClinch

Founded 2015  •  Product  •  20-100 employees  •  Bootstrapped
Marketing
Sales
Digital Marketing
icon
NCR (Delhi | Gurgaon | Noida)
icon
1 - 2 yrs
icon
₹1.8L - ₹2.4L / yr
Exp: 1-2 years Creativity and marketing skills on improving brand awareness, sales and promote business through social networks. Manage marketing content to socialize. - Track website analysis and recommend ideas for marketing campaign. Study and keep pace with social networking and online marketing industry trends and developments. Analyse on all popular social media platforms and implement using emerging social media tools. Develop social media tactics and strategies and other Digital Marketing activities. Perform online marketing campaigns for improving brand awareness,engagement and traffic on social network. Contacting and maintaining relationship using Social Networks. - Creating business pages on popular social media sites and increasing fan followers. - Increase targeted followers on Social Networks. Promoting online brands on social media platforms including Facebook,Twitter, Linkedin and others. Monitor and evaluate social media results regularly everyday. - Study and keep pace with social networking and online marketing industry trends and developments. - Analyse on all popular social media platforms and implement using emerging social media tools. - Develop social media tactics and strategies for positive ROI. Generating traffic through social media engagement.
Read more
Job posted by
Yashveer Singh
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at Global Mental Wellness Platform?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort