- Ideating and leading design of marketing collateral for expressing product offering in the best possible way.
- Managing the creative process from concept to completion.
- Translating marketing objectives into clear actionable initiatives.
- Driving higher return on marketing spend.
- Leading and directing the creative team in the production of all marketing collateral.
- Ensuring visual communication and brand standards are met.
- Leading digital & offline campaigns across various platforms and optimize them for user acquisition.
What you need to have:
- MBA with at least 8 to 10 years of experience from Health/ wellness background.
- Proven ability to plan and manage budgets.
- Prior experience in Marketing communication and Brand Building.
- Hands-on experience in marketing innovation in campaigns and activities.
- Having deep knowledge and experience of digital marketing, public relations and content marketing.
- Strong understanding of industry trends and creative tools.
- Communication, presentation, problem-solving and project-management skills.
- Having good soft skills that enable them to inspire creativity and work well with different personality types — all while juggling various projects.
Similar jobs
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
Marketing Campaign Manager
at Extramarks Education India Pvt Ltd
We are looking are looking for talented and motivated campaign manager to lead and execute our various marketing campaigns. The successful candidate should have experience in managing digital and mass media (TV, Print, OOH, Radio etc.) marketing campaigns.
The campaign manager will work closely with work in collaboration with internal teams and external agencies to prepare and execute campaigns and measure and report on their effectiveness.
Responsibilities
· Develop, execute and manage marketing campaigns with the aim of customer acquisition or engagement
· Brief the various teams within marketing (such as creative, social media and digital) to ensure each campaign is forward planned and delivered on time
· Recruit and manage external agencies to execute marketing campaigns
· Devise campaign timelines and budget and ensure that the same is adhered to
· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Skills & Qualifications
· A master’s degree in Marketing, advertising or related fields.
· 1-3 years of related experience
· Understanding and past experience of executing campaigns across all marketing channels from digital, social media, paid media, mobile, offline and print
· Exceptional project management and communication skills
· Solid understanding of current market trends
· Experience overseeing simultaneous campaigns
· Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
|
Research |
Competitor Research |
|
Trends - Voice SEO, Design Aesthetics |
|
|
Tools |
|
|
Website |
A/B Testing |
|
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
|
Social Media |
Existing Brand - Analysis / Audit |
|
Create Cohorts |
|
|
A/B Testing |
|
|
Optimizations |
Social Media CRM Integration |
|
Optimizing bottlenecks |
|
|
Email Marketing |
Email Marketing Audit + Tools Integration |
|
Email Marketing - Scheduling + Metrics + Optimization |
|
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
|
Create Cohorts |
|
|
Create Platform-Cohort-Specific Funnels |
|
|
Platform-cohort-specific Detailed targeting for each creatives |
|
|
Run Performance Ads |
|
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
|
Strategize: Platforms-specific to the brands |
|
|
A/B testing |
|
|
Ensure client growth |
|
|
Client Interactions: Client Reports + Briefings |
|
|
Upskilling |
Complete Courses |
|
Create Concise Course Notes |
|
|
Create SOPs |
|
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media, SEO/ SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
Desired Candidate Profile
What you need to have:- Degree in Marketing, Business Administration or related field
- Strong knowledge of content development and SEM
- Exceptional verbal & written communication skills
- High level of Creativity and attention to detail including proven ability to manage multiple, competing priorities
- Excellent interpersonal skills and are adept at building relationships with different stakeholders
JD:
We are looking for creative program manager to work closely with the CMOs and Field Marketing Directors to plan and program manage creative projects withinmarketing programs.
This position is both an individual contributor and a collaborator. It has no immediate supervisory responsibilities but provides guidance in specialized areas to other associates, and to less experienced members of the work group.
Key Responsibilities:
- Responsible for planning and program managing creative projects withinmarketing programs by working closely with Chief Marketing Officers and Field Marketing Directors.
- Play a consultative role in creative strategy, planning and managing creative projects/assets needed to promote events & trade shows, webcasts, thought leadership marketing, client-centric/account-based marketing, and strategic deals support.
- Responsible for creative program management of marketing assets within campaigns that result in increased brand awareness and reputation in the market.
- Working closely with in-house teams as well as external agencies for developing themes, high level messages,sales materials, and design concepts required for marketing campaigns and programs.
- Communicate project updates in a timely manner to all internal and external stakeholders
- Track market performance and reception metrics of creative assets and use that learning to improvecreative and quality standards for future projects
- Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.
- Manage internal/external resources in the execution of creative programs within marketing functionto achieve strategic and marketing goals for the practice.
- Should efficiently deposit and manage creative and marketing assets created in the corporate solutions/services repository.
- Job Title:- Marketing Executive
- Location:- Ankleshwar
- Basic work territory:- Bharuch , Ankleshwar
- Marketing industrial plastics piping systems.
Digital Marketing | Help us reach to Digital India
at Anaxee Digital Runners Pvt. Ltd. Indore
INTRODUCTORY STATEMENT
Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up an in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English.
On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:
Digital Marketing | Email Automation | Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation
Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8
If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Job role:
We're looking for a skilled Digital Marketer to work with teams across the company and create & execute relevant strategies to reach customers and our Digital Runners via Social Media. You should know deep insights into what is possible through major Social Media platforms like FB, Instagram, Youtube, Google, etc. Experience of running Ads and promotional campaign on these mediums will be an advantage.
Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |
Responsibilities:
- Post frequent updates about the company on relevant social media platforms
- Help attract customers and Digital Runners via social media
- Optimize all content for SEO to better reach
- Measure impact and perform analysis to improve critical metrics.
- Review and implement process changes to drive operational excellence
- Find and Use the best online tools available to increase the productivity of Digital Marketing work done by the company.
Requirements:
- 2 years of working as a Digital marketer or in a similar position
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
- Excellent attention to detail and ability to multi-task projects and deliverables
- Confirmed experience working with deadlines to deliver high-quality output in a short span of time
- Ability to work independently or in a team
- Ability to multitask and monitor several projects and accounts on a daily basis
- Experience with technologies and best practices for campaigns across multiple platforms
What we offer
- Startup exposure.
- Great working atmosphere in a comfortable office.
- And an opportunity to get associated with a fast-growing VC funded startup.
