Inside Sales Executive

ABOUT COMPANY

Our client is one of the strongest Consumer brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a ‘Master Baker’ from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

JOB PURPOSE

The role requires to develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the company. Business Channels are Traditional Retail in Distribution, Modern retail, General trade and Corporate sales business for our bakery products

KEY RESPONSIBILITIES

1. To effectively manage the business in the concerned cities/regions and achieving the sales objectives

a. Setting targets and monitoring them monthly to ensure that they are in line with the business plan

b. Meeting the revenue and margin targets for the business

c. Generating sales of company products through a team of salesmen/retail promoters in order to achieve or exceed the annual sales targets

d. Analyzing the sales trend and taking corrective actions wherever necessary

e. Any other special assignments as applicable

2. To develop and maintain a strong sales infrastructure and an aggressive sales team

a. Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

b. Sales team deployment as per the company's requirement and as per the budget

c. Accomplishing sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned retail stores

d. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

3. To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

a. Developing sales plan to ensure optimum utilization of resources in the region

b. Meeting sales financial objectives by forecasting requirements

c. Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

d. Ensuring that all promotions are within the budget

e. Preparing sales growth blueprint for the future

4. To ensure coordination and relationship management with distributors, customers, as well as other departments

a. Ensuring that distributors and customers in the region are provided with information about new products and services in order to improve sales in the region

b. Developing and maintaining an efficient distribution network

c. Ensuring commercial hygiene by monitoring damages, complaints etc

d. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in order to provide brand visibility and promote sales in the region

e. To continuously gain and update category and channel expertise

f. Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

g. Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

SKILL REQUIREMENTS

1. Knowledge: 

a. Sound knowledge of sales and sales administration processes

b. Strong understanding of modern trade and general trade

c. Understanding of perishable/limited shelf life products (e.g. dairy, bakery, juices etc) would be preferable

d. Knowledge of ERP systems would be a plus

2. Skills: 

a. Strong leadership skills

b. Excellent communication and negotiation skills

c. Presentation skills

d. Ability to manage and lead a team

e. Strong decision making ability

f. Ability to build relationships

g. Excellent business acumen

3. Attitude: 

a. Self-motivator

b. Aggressive

c. Sincere

d. Positive approach to problem solving

e. Commitment to achieving the sales targets

f. Dynamic and exploratory

4. Educational Level

a. Graduation: Any specialization

b. Post-Graduation (Must-have): PGDM/ MBA in Marketing or Sales Management

5. Experience

a. Preferably be from FMCG or Organised Modern retail background

Key Responsibilities:

1. Understanding the brand that is being represented, the TLC brand, the Program, the benefits, the scripts, the possible talking and opening lines and ensuring that the company guidelines on these are followed when a customer connect is made to enroll them into a membership program.

2. A soft approach to the sales process with conversational scripts and engagement on the call to sign up a customer. To protect the brand and ensure that a positive impact is left on the prospect after the interaction, whether he / she buys a membership or not.

3. Program Benefits must be conveyed in complete transparency leaving no scope of ambiguity or sounding / making false promises or over commitment.

4. Ensure that the prospect is not called for more than 3 times and also, he / she is not spammed on the calls. A prospect who does not want to be spoken to should be blocked from the system.

5. Ensure a database is provided by the company and only approved databases after proper DNC scrubbing are used.

6. It is mandatory to ensure that on every point of connect generating relevant leads are required, this is a part of our database expansion exercise, and must be followed.

7. Ensuing all relevant information is captured and converted into company intelligence like reasons for close etc and the prospects once spoken to are accordingly blocked from the system so that they are not called again.

8. Ensure any escalation or potential escalation is immediately reported to the Manager.

9. Ensure company time spent in the office is spent on productive customer acquisition work and aim for high enrolments, conversions, and no complaints as a performance matrix.

10. Ensuring confidentiality of all company information is maintained at all times.

Required Skills Set:

1. Minimum two years’ experience in a high-quality outbound voice process.

2. Good verbal and social communication skills in English with supporting local language. English will always be the first language for opening a customer conversation.

3. Proactive, confident, and self-motivated.

4. Performance oriented with a passion for sales and numbers.

Desired Candidate Profile

• Serve as the primary contact and product expert for new leads as well as existing accounts
• Maintain a high level of consultative, solution-based selling to sell ODIGO
• Showcase ODIGO to customers through online product demos
• Generate New Leads and convert leads to the potential client online
• Perform cold calling to create new leads
• Qualify inbound leads from phone calls and CRM
• Follow up on new leads from social media campaigns and emails
• Understand the business needs of the clients and provide relevant solutions
• Demonstrate the different solutions offered by ODIGO to resolve customer queries and influence them to buy the products
• Facilitate the entire sales process from the initiation of the original call through finalization of account set-up for every customer
• Collaborate with the marketing team to identify new strategies for lead generation through social network
• Research the market for new competitive products introduced and the marketing strategies adopted by competitors

• 2 to 6 years of experience in B2B/Enterprise software inside sales with an emphasis on SaaS product sales
• Proven track record of meeting or exceeding sales targets
• Mandatory experience in inside sales, including lead generation and outbound prospecting
• Passion, drive, and the desire to be a part of a growing team that makes a difference for both the company and its clients
• Working experience in market research and analysis will be an added advantage
• Exceptional in-person, verbal, and written communication skills a must
• Bachelor’s or master’s degree in business or related field

Responsibilities:

• Drive business growth and profitability of the region with strong supply sourcing, operations, marketing, competition and consumer analytics.
• Sales Manager will be responsible for driving day to day operations to achieve the overall strategic goals for our interior division.
• Delivering Weekly, Monthly, Quarterly, Annual - Revenue, Margin, Markdown targets.
• Contributes in creation of sales plans and completely owns up the job closure.
• Monitoring service cycle of every category and take early calls for opportunity maximization.
• Executes inter-category / intra-category events and sales promotions.
• Collaborates with cross-functional internal partners to execute the brand vision with a customer centric approach.

Requirements:

• 1+ years of experience in Sales/Marketing/Business Development preferably in Real Estate/Interior/Construction industry.

We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –

• A Bachelor’s degree, with sales as your core dream.
• Proven Sales Experience.
• Fantastic track record of meeting sales target.
• A passion towards multitasking and team building.
• Ability to work under pressure.
• Strong problem-solving, organizational and management skills.
• Excellent negotiation, convincing and consultative sales expertise.
• Effective communication skills.
• Exceptional customer orientation knowledge.

Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.
• Provide outstanding services and ensure customer satisfaction.

• Strong verbal and written communication skills.
• A versatile personality with above average organizational and planning skills.
• A person with critical thinking and problem solving ability.
• A good team player with creation and handling of team.
• A customer centric person with customer centric business agenda.
• An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
• A person who can develop transparent marketing strategies to expand brand recognition.

Experience –

3 – 8 years in FMCG/Retail of Insurance Marketing.

CTC –

20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.