About FOY
FOY is revolutionizing employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. We are looking for an energetic and relationship-driven Influencer Marketing Manager to build impactful influencer partnerships and drive brand awareness across digital platforms.
Role Overview
The Influencer Marketing Manager will be responsible for identifying, onboarding, and managing influencers, creators, and brand advocates to amplify FOY's reach and engagement. The ideal candidate should have strong networking skills, experience in campaign management, and a deep understanding of influencer marketing trends and performance metrics.
Key Responsibilities
- Develop and execute influencer marketing strategies aligned with brand and business objectives.
- Identify, evaluate, and onboard relevant influencers, content creators, and industry thought leaders.
- Build and maintain long-term relationships with influencers and talent agencies.
- Plan, negotiate, and execute influencer collaborations within allocated budgets.
- Manage end-to-end influencer campaigns, including outreach, contracts, content approvals, execution, and reporting.
- Coordinate with content, social media, and design teams to ensure campaign success.
- Monitor influencer content for brand alignment and compliance with campaign guidelines.
- Track campaign performance, engagement metrics, reach, and ROI.
- Stay updated on industry trends, creator economy developments, and competitor activities.
- Generate campaign reports and provide insights for future optimization.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
- 2–5 years of experience in influencer marketing, social media marketing, digital marketing, or brand partnerships.
- Proven experience managing influencer campaigns across Instagram, LinkedIn, YouTube, and other social platforms.
- Strong negotiation and relationship management skills.
- Excellent communication and stakeholder management abilities.
- Understanding of influencer analytics, engagement metrics, and campaign reporting.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
Preferred Skills
- Experience working with consumer brands, startups, HRTech, Employee Engagement, Lifestyle, or Technology brands.
- Existing network of influencers, creators, and talent agencies.
- Knowledge of social media trends and creator-led content strategies.
- Experience with influencer marketing and social listening tools.
Key Attributes
- Strong networking and interpersonal skills.
- Creative and trend-aware mindset.
- Highly organized and detail-oriented.
- Self-motivated with strong execution capabilities.
- Data-driven and results-oriented approach.
What We Offer
- Opportunity to work with a fast-growing and innovative brand.
- Exposure to high-impact influencer and brand-building campaigns.
- Collaborative and entrepreneurial work environment.
Career growth opportunities within the marketing function.
Shubham Vishwakarma
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