Content Writer

About Us:

Excelohunt is a forward-thinking company that prides itself on innovation and delivering exceptional value to our B2B and B2C clients. We're currently looking for a talented and creative Copywriter to join our dynamic team. This individual will play a crucial role in crafting compelling email content that resonates with our diverse clientele.

Please refrain from applying if you are a freelancer.

Salary: Upto ₹ 40,000 per month

Experience Required: 2-4 years of experience in copywriting

What We Offer:

• Hybrid work model
• 5 working days
• Opportunity to join a team where you can grow and expand your professional experience
• Competitive compensation
• Working in a creative and enthusiastic international environment
• Professional Atmosphere - Meet creative people

Key Responsibilities:

• Email Content Creation: Craft compelling email copies for promotional, informational, and transactional campaigns. Develop specialized content for follow-up and cart abandonment emails to boost customer engagement.
• Understanding Brand and Audience: Create / Understand customer persona, target audience and understand client’s brand guidelines.
• Content Strategy and Planning: Actively participate in planning sessions with the marketing team. Maintain and update the work calendar to ensure timely execution of marketing strategies.
• Scriptwriting for Video Content: Write scripts for loom and promotional videos that complement email campaigns, providing clear direction to designers and video editors.
• Review and Editing: Refine email texts for clarity, grammatical correctness, and alignment with brand standards. Implement feedback to optimize content.
• Collaboration and Coordination: Engage with multiple departments including sales, design, and marketing to ensure cohesive campaign execution. Assist in the creation of presentation materials.
• Content Localization and Adaptation: Adapt content for diverse international markets, ensuring cultural and contextual relevance.

Requirements:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a Copywriter or similar role, with a strong portfolio of work demonstrating creative and effective copywriting across different mediums.
• We are seeking candidates with experience in email copywriting, backed by a portfolio showcasing proficiency in B2B, B2C, and cold email strategies.
• Excellent writing, editing, and proofreading skills, with a keen attention to detail.
• Ability to think strategically and translate business objectives into compelling content.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in using google sheets and google docs.

Additional Preferences:

• Write engaging and persuasive copy for email campaigns.
• Develop content strategies to optimize email performance.
• Collaborate with the marketing team to align messaging with overall brand strategy.
• Monitor and analyze marketing metrics to identify areas for improvement of content.

About the Job:

We are looking for a Content Writer, preferably a medical professional who has a passion for writing or a writer who found niche in healthcare industry, to create, edit and maintain high quality edit technical and marketing documents for internal and external use.

In this role, you will research, organize, write, and edit health Insurance related medical policies, technical and marketing & sales-related contents, as required.

Responsibilities:

As a Product Marketing Content Writer:

• Create, curate and syndicate content to increase brand awareness.
• Write storyboard and script content for digital and print channels for Sales and Marketing materials.
• Maintain a comprehensive library of technical terminology, standards, and documentation to unify communications.
• Plan future content in collaboration with management to maintain consistency and high-quality for future documentation.
• Proactively and strategically plan content to achieve business goals and user needs.
• Analyse documents to maintain continuity of style of content.
• Serve as writing consultant to other business segments as needed.

As a Technical Writer:

• Obtain a deep understanding of the Medical and Healthcare industry to summarize policy information into simple, polished, and engaging content for internal and external users.
• Write health insurance and medical related content that meets the business needs.
• Develop and maintain detailed repositories of appropriate reference materials in healthcare policies. 
• Research, develop and document technical design specifications and requirements documents and translate technical data into user-focused language.
• Gather information through research, subject matter experts and by reviewing technical requirements.
• Evaluate current content and develop innovative approaches for summarizations and improvement.
• Establish standards and protocols with team members for project documentation.
• Plan, develop, organize, write, and edit internal operational procedures, and training manuals.

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

Inshorts is looking for people to work as Proofreaders in the English Editorial Team. Eligibility criteria include an experience of 0-2 years for the post in the field of English media.

Location: Noida

CTC: 100% hike on current CTC

Responsibilities: 

>Checking for spelling and grammatical mistakes in the headlines and body copies

>Verifying all the facts in a particular story before publishing

>Checking for the authenticity and accuracy of images used for shorts

>Making sure that any story is not repeated

>Have to look after the growth of the concerned team while adding to the overall growth of the company 

Desired Skills/Qualification:

>Strong command over the English language

>General awareness

>Good at spotting mistakes

>Sound logical skills

>Experience of 0-2 years

Company Profile:

Inshorts is a content consumption and discovery app which provides news and other content in 60 words. It was started in 2013 with the aim of keeping people informed by presenting news in an easily consumable format. It is the highest-rated news app on Google Play Store.

• As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
• Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
• keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
• The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
• The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
• The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
• Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.