IT Administrator

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Accounts Payable

• Identify & report duplicate invoice
• Self / Peer reviews of transactions completed
• Propose potential improvement opportunities
• Respond to client/vendor emails with an appropriate solution within the timeframe
• Assist team members in completing their daily assignments
• Identify compliance and/or training challenges

Accounts Receivable

• Review Master Setup/Updates
• Review Cash/Payment Application
• Investigate unapplied payments
• Review Dunning Report
• Assist team members in completing their daily assignments
• Identify compliance and/or training challenges

General Ledger

• Review Journal entries
• Review accruals
• Review bad debt provisions
• Responsible for high-risk reconciliations
• Responsible for timely communication on issues, risks, and status updates
• Review & clear open Items
• Reconcile bank accounts (non-AP, AR bank accounts)

• Leads a project end-to-end and collaborates across functions. Drives planning, estimation and execution.
• Understands requirements well and comes up with efficient design
• Develops complex, well backed and bug-free products. Estimates accurately.
• Takes well-reasoned tech decisions keeping in mind goals and trade-offs
• Becomes a go-to person in more than one area. Provide technical mentoring to team
• Communicates clearly, gets clarifications and establishes expectations for all parties
• Helps establish SDLC best practices and high standards of code quality
• Demonstrates excellent problem solving & debugging skills
• Proactively identifies and resolves issues in requirements, design and code
• Perform peer code reviews and help us all get better.

Senior Product Analyst

Pampers Start Up Team

India / Remote Working

Team Description

Our internal team focuses on App Development with data a growing area within the structure. We have a clear vision and strategy which is coupled up with App Development, Data, Testing, Solutions and Operations. The data team sits across the UK and India whilst other teams sit across Dubai, Lebanon, Karachi and various cities in India.

Role Description

In this role you will use a range of tools and technologies to primarily working on providing data design, data governance, reporting and analytics on the Pampers App.

This is a unique opportunity for an ambitious candidate to join a growing business where they will get exposure to a diverse set of assignments, can contribute fully to the growth of the business and where there are no limits to career progression and reward.

Responsibilities

● To be the Data Steward and drive governance having full understanding of all the data that flows through the Apps to all systems

● Work with the campaign team to do data fixes when issues with campaigns

● Investigate and troubleshoot issues with product and campaigns giving clear RCA and impact analysis

● Document data, create data dictionaries and be the “go to” person in understanding what data flows

● Build dashboards and reports using Amplitude, Power BI and present to the key stakeholders

● Carry out adhoc data investigations into issues with the app and present findings back querying data in BigQuery/SQL/CosmosDB

● Translate analytics into a clear powerpoint deck with actionable insights

● Write up clear documentation on processes

● Innovate with new processes or ways of providing analytics and reporting

● Help the data lead to find new ways of adding value

Requirements

● Bachelor’s degree and a minimum of 4+ years’ experience in an analytical role preferably working in product analytics with consumer app data

● Strong SQL Server and Power BI required

● You have experience with most or all of these tools – SQL Server, Python, Power BI, BigQuery.

● Understanding of mobile app data (Events, CTAs, Screen Views etc)

● Knowledge of data architecture and ETL

● Experience in analyzing customer behavior and providing insightful recommendations

● Self-starter, with a keen interest in technology and highly motivated towards success

● Must be proactive and be prepared to address meetings

● Must show initiative and desire to learn business subjects

● Able to work independently and provide updates to management

● Strong analytical and problem-solving capabilities with meticulous attention to detail

● Excellent problem-solving skills; proven teamwork and communication skills

● Experience working in a fast paced “start-up like” environment

Desirable

• Knowledge of mobile analytical tools (Segment, Amplitude, Adjust, Braze and Google Analytics)
• Knowledge of loyalty data

• Understand functional and non-functional testing requirements for APIs

• Document functional and non-functional testing scenarios and cases where needed, on one of the test management tools
• Identify or create data for testing 
• Automation framework design and implementation according to project structure
• Develop test automation scripts using tools like RestAssured and SoapUI
• Must be able to use all web methods like GET, PUT, POST, DELETE, etc.
• Validate feedback, response time, and error code
• Validate XML and JSON body using JSON Parser 
• Raise PR to check in code for test automation scripts
• Conduct peer reviews of test cases and automation scripts

Mandatory Skills


• Intermediate to advanced level skill in programming using Java and/or Python
• Intermediate to advanced level skill in using API test automation tools and developing test automation frameworks - RESTAssured, Postman, SoapUI, Karate, Robot
• Intermediate to advanced level skill in working with databases preferably SQL
• Configuration management - GIT • Build management - Maven
• Continuous Integration - Jenkins 
• Excellent verbal and written communication skills

• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software

• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript)
• Knowledge of multiple back-end languages (e.g. Javascript, PHP, WordPress) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache)
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind
• Degree in Computer Science, Statistics or relevant field

1. To implement the manpower plan in coordination with the Site Head and Department Heads and do the placements and recruitment in line with the recruitment procedures, for all categories and ensure that the manpower strength is always maintained within the budged level.
2. To handle the administration of all human resources / personnel systems including performance appraisal systems in respect of all employees of the Site.
3. To prepare training plan in consultation with Operations Head and in coordination with all and Department Heads and ensure implementation.
4. To ensure that the training records including identified training needs of all employees are maintained and to assist in preparation of Training plan.
5. To maintain the Training Hall including the equipments / aids etc.,
6. To Co – ordinate and ensure that the evaluation / assessment of all trainees / Probationers of all category and to implement the recommendations.
7. To conduct the Annual Performance Appraisal exercise with a view to maintain and boost the morale of the employees.
8. To create a culture to induce personal as well as organization development.
9. To ensure that the requirements of health & safety measures for the Site are adhered to and complied with.
10. To ensure that the dossier/personnel data of all employees are maintained up-to date and provide the data as and when required.