Hiring for AGM- Marketing (International Tourism)
Expereince - 8-10 Years
Location- Gurugram
Key Responsibilities
Strategic Marketing & Campaign Development
- Design and implement integrated international marketing campaigns targeting key tourism markets, ensuring alignment with sustainable and responsible tourism practices.
- Conduct comprehensive market research to identify new opportunities and evaluate market trends, adapting strategies accordingly.
- Manage multi-channel campaigns across digital, social media, print, and event platforms, tailored to diverse global audiences.
- Ensure consistency in brand messaging and content across all global channels.
Trade Relations & Exhibitions
- Plan and execute participation in major trade exhibitions such as SATTE, fostering relationships with international tourism boards, embassies, and trade partners.
- Coordinate with international tourism offices to promote destinations effectively.
- Represent the organization at international trade shows, conferences, and exhibitions, enhancing brand visibility and partnerships.Interview Guy
Budget Management & Promotional Activities
- Develop and manage marketing budgets, ensuring cost-effective promotions through radio, TV, print, and digital ads.
- Optimize resource allocation to maximize ROI of marketing initiatives.
- Collaborate with PR firms, advertising agencies, and media partners to amplify promotional efforts within budget constraints.
Digital & Performance Marketing
- Lead performance marketing strategies, utilizing social media platforms to drive engagement and revenue.
- Analyze KPIs and ROI of digital campaigns, making data-driven decisions to enhance effectiveness.
- Stay abreast of emerging digital marketing trends to maintain a competitive edge.
Stakeholder Engagement & Relationship Building
- Build and maintain strong relationships with tourism boards, clients, and international stakeholders to foster collaboration and revenue generation.
- Coordinate with PR firms, advertising agencies, and media partners to ensure cohesive marketing strategies.
- Ensure marketing strategies align with sustainable and responsible tourism practices.
Qualifications
- Bachelor’s degree in Marketing,or a related field; Master’s degree preferred.
- Minimum of 7 years of experience in international marketing, with a proven track record in trade exhibitions and budget management.
- Strong understanding of performance marketing, social media strategies, and digital analytics.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
- Proficiency in managing multi-channel marketing campaigns and analyzing their effectiveness.
Shubham Vishwakarma
Full Stack Developer - Averlon
About EaseMyTrip.com
About
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population's travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon