Head of Sales

Head of Sales – Job Description

Experience: 12–18 Years

Salary: Up to ₹15 LPA (Based on experience) + Performance Incentives

Location: Remote / Work From Home

Working Days: 6 Days per Week

Industry Experience: Minimum 5–6 years in EdTech Sales preferred

Team Size: Proven experience managing 30–40+ sales professionals

About Us – The Language SKOOL (TLS)

The Language SKOOL (TLS) is one of India's leading online foreign language learning platforms, with over a decade of excellence in transforming careers through language education. We offer professional training in German, Japanese, French, Korean, Spanish, and Chinese, helping learners unlock global opportunities.

At TLS, we believe language skills are the gateway to international careers, higher education, and personal growth. Our mission is to make world-class language learning accessible, engaging, and career-oriented.

Role – Head of Sales

We are looking for an exceptionally strong, experienced, and result-oriented Head of Sales to lead our entire sales function and drive significant business and revenue growth.

This is a senior leadership position for a highly experienced sales professional who understands not only how to manage sales teams, but also how and where to generate business, build sales strategies, increase revenue, solve problems, and create a high-performance sales organisation.

The Head of Sales will be responsible for managing multiple layers of sales leadership, including Sales Managers, Team Leaders, and large teams of Sales Executives/Counsellors. The ideal candidate must have proven experience in managing leaders and building a strong leadership pipeline.

We are looking for someone with deep sales expertise, strong business acumen, excellent leadership skills, strong industry understanding, and the ability to take complete ownership of sales numbers and business growth.

Key Responsibilities

Sales Strategy & Business Growth

• Own the overall sales strategy, revenue targets, sales planning, and execution for the organisation.
• Develop and implement short-term and long-term sales strategies to achieve aggressive business-growth objectives.
• Identify where and how new business can be generated, including new channels, markets, partnerships, customer segments, and business opportunities.
• Continuously explore new avenues to increase business, revenue, conversions, and market reach.
• Develop strategies to ensure the sales team works effectively and consistently delivers against its targets.
• Take complete ownership of increasing sales and driving sustainable business growth.
• Identify opportunities to improve existing revenue streams and develop new sources of business.
• Use industry knowledge, market understanding, professional networks, and business connections to identify potential growth opportunities.

Leadership & Team Management

• Lead, manage, mentor, and scale a 30–40+ member sales organisation.
• Manage and develop a strong second line of leadership, including Sales Managers, Team Leaders, and other sales leaders.
• Ensure Sales Managers and Team Leaders are effectively managing their respective teams and delivering their targets.
• Build a strong leadership pipeline by identifying, mentoring, and developing high-potential employees.
• Set clear expectations, targets, accountability, and performance standards for all levels of the sales organisation.
• Create a high-performance culture focused on ownership, accountability, discipline, and consistent target achievement.
• Coach and guide sales leaders to improve team productivity, conversions, revenue, and overall performance.
• Ensure that managers and leaders have the right strategies, resources, and direction to make their teams successful.

Target Achievement & Performance

• Set and monitor daily, weekly, monthly, and quarterly sales targets.
• Ensure that the entire sales organisation consistently meets and exceeds its revenue targets.
• Analyse team and individual performance and immediately identify gaps affecting business performance.
• Create effective strategies to improve productivity, conversion rates, collections, and revenue.
• Establish performance frameworks and ensure strict accountability across the sales hierarchy.
• Develop and implement performance improvement plans wherever required.
• Ensure that every sales leader understands their numbers and has a clear action plan to achieve them.

Problem Solving & Decision Making

• Act as the key problem-solver for the sales organisation.
• Be capable of understanding problems quickly and providing practical solutions on the spot.
• Identify the root causes of sales, team, conversion, productivity, or process-related challenges and take immediate corrective action.
• Guide Sales Managers and Team Leaders in handling difficult situations and achieving their targets.
• Make quick, effective, and commercially sound decisions when business challenges arise.
• Take ownership of problems rather than waiting for other teams to resolve them.

Sales Process & Analytics

• Drive the complete sales funnel — lead generation, qualification, counselling, conversion, collections, and retention.
• Analyse sales data, conversion ratios, productivity, CAC, revenue, collections, pipeline, and other key sales metrics.
• Develop effective sales processes, SOPs, forecasting systems, incentive structures, and performance frameworks.
• Ensure effective utilisation of CRM and sales technology across the organisation.
• Establish high standards of sales discipline, reporting, process adherence, and execution.
• Own sales forecasting and provide accurate revenue projections to senior management.

Cross-Functional Collaboration

• Work closely with Marketing, Operations, Product, and Management teams to improve lead quality, customer experience, and overall conversion.
• Provide clear feedback to Marketing regarding lead quality and business-generation opportunities.
• Collaborate with other functions to identify and remove bottlenecks affecting sales growth.
• Represent the sales function in strategic business discussions and provide data-driven recommendations to management.

What We Are Looking For

• 14–18 years of overall professional experience, with the entire career primarily focused on Sales.
• Minimum 5–6 years of hands-on experience in EdTech Sales strongly preferred.
• Strong and demonstrated experience in Sales Leadership, Business Development, Revenue Growth, and Team Management.
• Proven experience managing 30–40+ sales professionals.
• Strong experience managing multiple layers of leadership, including Sales Managers, Team Leaders, and senior sales professionals.
• Proven track record of consistently achieving and exceeding sales and revenue targets.
• Strong understanding of EdTech sales, customer acquisition, lead conversion, counselling-based sales, and online education business models.
• Proven ability to understand where business can be generated and how to build channels to bring in new business.
• Strong professional network and business connections that can potentially contribute to business development, partnerships, referrals, or revenue opportunities will be highly valued.
• Excellent understanding of sales strategy and business development, with the ability to create strategies that make teams work more effectively.
• Strong ability to convert organisational objectives into clear, actionable sales plans.
• Exceptional leadership and people-management skills.
• Proven experience in managing and developing sales leaders, not just individual sales executives.
• Strong ability to motivate, mentor, coach, and hold leaders accountable for their teams' performance.
• Excellent problem-solving and decision-making abilities, with the capability to provide effective solutions quickly.
• Should be a quick thinker, proactive, solution-oriented, and commercially sharp.
• Strong business acumen with a clear understanding of revenue, profitability, conversion, productivity, sales forecasting, and growth.
• Highly analytical and data-driven approach to decision-making.
• Strong communication, negotiation, coaching, and stakeholder-management skills.
• Strong ability to take complete ownership of sales numbers and business outcomes.
• Ability to work independently, handle pressure, and make sound business decisions in challenging situations.
• Experience in Education, EdTech, Online Learning, Training, SaaS, or other high-growth sales-driven businesses will be highly valued.
• Bachelor's degree in Business, Management, Marketing, or a related field preferred.

The Ideal Candidate

We are looking for someone who is not just a sales manager, but a true sales leader and business builder.

The ideal candidate should be someone who:

• Knows how and from where to generate business.
• Has a proven track record of increasing sales and revenue.
• Can create strategies that enable the team to work effectively and consistently achieve targets.
• Has significant experience in EdTech and understands the industry and its sales dynamics.
• Has successfully managed Sales Managers, Team Leaders, and large sales teams.
• Can build, mentor, and strengthen a strong sales leadership team.
• Can identify problems quickly and provide practical solutions on the spot.
• Has strong business connections, market understanding, and the ability to identify potential business opportunities.
• Is highly target-oriented, commercially sharp, and focused on measurable results.
• Has the maturity and experience to take complete ownership of the organisation's sales function.

The right candidate should be:

Strategic | Exceptional Leader | Business Builder | Target-Oriented | Data-Driven | Commercially Sharp | Strong People Manager | Solution-Oriented | Highly Experienced | High Ownership | Proactive | Results-Driven

Why Join TLS?

• Lead the sales function of a rapidly growing language education brand.
• Opportunity to build and scale a high-performance sales organisation.
• Work directly on strategic revenue and business-growth initiatives.
• Lead and develop a strong team of Sales Managers, Team Leaders, and Sales Professionals.
• Opportunity to significantly influence the company's sales growth and expansion.
• Remote working environment with a growth-oriented culture.
• Competitive compensation of up to ₹15 LPA + performance incentives, based on experience and interview performance.
• Opportunity to take complete ownership of a critical business function and directly contribute to the organisation's growth.