HCM Functional Lead

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Role: Content Writer

Exp: 2+ Years

CTC: up to 4 LPA

Working days: 6 Days

Requirements:

• Minimum of 1 years of relevant experience in content writing.
• Strong organizational and learning skills.
• Proficiency in Microsoft Word, Google Docs, and Grammarly.
• Experience using AI tools such as ChatGPT, Gemini, and Jasper.
• Experience with CMS like HubSpot or WordPress.
• Experience writing technical content on niches like SaaS, Website design and development.
• Ability to work independently while also being an effective team player.
• Strong problem-solving capabilities.
• Project management skills.
• Excellent written and verbal communication skills.

If interested kindly share your updated resume at hitanya@ zohomail.in

We’re seeking a passionate and skilled Technical Trainer to deliver engaging, hands-on training in HTML, CSS, and Python-based front-end development. You’ll mentor learners, design curriculum, and guide them through real-world projects to build strong foundational and practical skills.

We are seeking a motivated and energetic Process Associate to join our team. You will play a crucial role in generating leads, initiating outbound calls, and promoting our services to potential customers. This role demands excellent communication skills, a positive attitude, and contributes to the overall growth of the organization.

Job Responsibilities

● Conduct outbound calls during the night shift to potential leads(data given by concretio team) in USA/UK to promote our products or services, and generate appointments.

● Introduce Concretio value added services and products.

● Hands-on experience using a dialer software.

● Determines Eligibility By Comparing Client Information To Requirements.

● Bring clients appointments with the business team.

● Maintains And Improves Quality Results By Adhering To Standards And Guidelines; Recommending Improved Procedures.

● Obtains Client Information By Making Telephone Calls; Interviewing Clients; Verifying Information.

Skills Required

● Excellent English Communication Skills.

● Basic Computer Knowledge.

● Min 2 year experience in Outbound Process (US/UK).

● Cold calling experience with sales and customer support background. ● Candidate having experience in International Bpo, Telecalling, Telemarketing, Telesales, International Sales, International Voice Process etc

Job Summary :

As a Firmware Developer, you will be responsible for designing, developing, and optimizing embedded firmware for Bluetooth Low Energy (BLE) medical devices. You will collaborate closely with mobile, cloud, and hardware teams to ensure seamless communication and system reliability.

Location : Hyderabad

Key Responsibilities

● Firmware Development – Architect, implement, and optimize robust embedded firmware for BLE-based medical devices.

● BLE Communication – Ensure reliable BLE communication by fine-tuning GATT profiles, GAP settings, and connection parameters.

● Memory & Performance Optimization – Manage static memory allocation, flash memory layout, and power efficiency in resource-constrained environments.

● Cross-Platform BLE Handling – Work with mobile teams to handle BLE behavior inconsistencies across iOS and Android.

● Debugging & Optimization – Utilize BLE sniffers, debugging tools, and real-time logging to troubleshoot firmware issues.

● Security & Compliance – Implement secure pairing, bonding, and OTA firmware updates while adhering to medical device standards.

Required Skills & Expertise

● Strong experience of 4+ years in Firmware/Embedded Development. ● Strong knowledge of BLE stack APIs (GATT, GAP, L2CAP) and BLE protocol internals (advertising, connection events, link layer).

● Proficiency in C for embedded systems, with expertise in static memory management.

● Experience with wear leveling, sector erase schemes, and endurance techniques.

● Familiarity with BLE connectivity challenges on iOS & Android and ability to mitigate inconsistencies.

● Hands-on experience with Debugging like Wireshark, TI SmartRF Sniffer, or equivalent.

● Exposure to BLE-based cloud workflows and real-time data synchronization.

● RTOS Knowledge, Understanding of task scheduling, ISR management, and power-optimized firmware.

● Experience with TI CC2640R2F & TI-RTOS is a plus.

Nice to Have

● OTA Firmware Updates: Experience with secure BLE pairing, bonding, and firmware upgrade mechanisms.

● Embedded Diagnostic Tools: Ability to develop real-time diagnostics for memory usage, BLE packet flow, and connection stability trends.

Why Join Monitra Healthcare?

🔬 Impact-Driven Work: Build life-saving medical technologies that make a real difference.

🚀 Cutting-Edge Tech: Work with advanced BLE, IoT, and AI-powered healthcare solutions.

🤝 Collaborative Team: Engage with a multidisciplinary team of engineers, data scientists, and healthcare experts.

🔗 Join us in shaping the future of connected healthcare!

Senior Fullstack Developer (MERN Stack) having min 4 years of relevant experience with hands-on experience in handling all aspects of Product Management internal and external facing Product development. Work with Founders to set a product vision and strategy that delivers unique value based on customer needs and expectation. Work closely with development and program management to deliver products and features.

Key Responsibilities

• Demonstrated experience managing the full product development life cycle, including product conceptualization,  prototyping, and development
• Software development experience to not just be able to solve stuff on your own but also to better communicate / manage and colloborate between team
• Hands on leader who's comfortable coding, providing code reviews, and leading complex architectural design discussions in team setting. Can set coding standards, ensure quality.
• Team leading experience
• Technical Expertise in AWS deployment
• Very deep capabilities to architect enterprise class applications on the cloud with web/mobile front ends. Microservices Architecture. Cross-platform integrations.

Stack base:

UI - Tailwind, styled components, react (familiar in Functional components and hooks) and react router

State management - Redux and redux saga,

Backend - Express and node,

Database - Redis and MongoDB with mongoose ODM