Growth Marketing Lead

Key Responsibilities

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills

• Content Marketing Strategy
• SEO & Keyword Research
• Content Planning & Editorial Management
• Copywriting & Content Editing
• Product & Technical Content Writing
• Brand Storytelling
• Marketing Analytics
• Team Leadership
• Project & Stakeholder Management

Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush
• WordPress / CMS
• AI Writing Tools
• Jira / Trello / Asana / ClickUp
• Microsoft Office / Google Workspace

Perks and Benefits

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

Additional Details:

• Job Title: Content Marketing Lead
• CTC: Up to 7.5 LPA
• Location: JP Nagar, Bengaluru
• Job Type: Full Time (Onsite)
• Working Days: 6 Days
• Experience: 3 - 5 Years
• Notice Period: Immediate to 7 days

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

Key Responsibilities

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills

• Content Marketing Strategy
• SEO & Keyword Research
• Content Planning & Editorial Management
• Copywriting & Content Editing
• Product & Technical Content Writing
• Brand Storytelling
• Marketing Analytics
• Team Leadership
• Project & Stakeholder Management

Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush
• WordPress / CMS
• AI Writing Tools
• Jira / Trello / Asana / ClickUp
• Microsoft Office / Google Workspace

Additional Details:

• Job Title: Content Marketing Strategist
• CTC: Up to 7.5 LPA
• Location: JP Nagar, Bengaluru
• Job Type: Full Time (Onsite)
• Working Days: 6 Days
• Experience: 3 - 5 Years
• Notice Period: Immediate to 7 days

Job Title: Content Strategist Lead

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days

Role Overview :

We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.

Key Responsibilities :

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
• Experience in researching, writing, and publishing high-quality blogs and articles.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills:

• Content Marketing & Growth Strategy
• SEO Strategy & Keyword Research
• Content Planning & Editorial Management
• Copywriting, Editing & Content Optimization
• Product & Technical Content Writing
• Brand Storytelling & Thought Leadership
• Marketing Analytics & Performance Tracking
• Team Leadership, Mentoring & Development
• Project Management & Cross-Functional Stakeholder Management

Qualifications :

• Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
• 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
• Proven experience in leading and mentoring content teams
• Strong analytical, communication, writing, and stakeholder-management skills

Tools :

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush

Perks and Benefits :

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

Content Team Lead | 2- 4 Years Experience

We are looking for a strategic and results-driven Content Team Lead to lead content strategy, SEO, and organic growth. The ideal candidate will bring strong content expertise, analytical thinking, and team leadership to build high-impact content initiatives that drive visibility, engagement, and business growth.

Key Responsibilities

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills

• Content Marketing Strategy
• SEO & Keyword Research
• Content Planning & Editorial Management
• Copywriting & Content Editing
• Product & Technical Content Writing
• Brand Storytelling
• Marketing Analytics
• Team Leadership
• Project & Stakeholder Management

Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush
• WordPress / CMS
• AI Writing Tools
• Jira / Trello / Asana / ClickUp
• Microsoft Office / Google Workspace

Perks and Benefits

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

Additional Details:

• Job Title: Content Team Lead
• CTC: Up to 7.5 LPA
• Location: JP Nagar, Bengaluru
• Job Type: Full Time (Onsite)
• Working Days: 6 Days
• Experience: 3 - 5 Years
• Notice Period: Immediate to 7 days

Job Title: Head of Content & Growth

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days

Role Overview :

We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.

Key Responsibilities :

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
• Experience in researching, writing, and publishing high-quality blogs and articles.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills:

• Content Marketing & Growth Strategy
• SEO Strategy & Keyword Research
• Content Planning & Editorial Management
• Copywriting, Editing & Content Optimization
• Product & Technical Content Writing
• Brand Storytelling & Thought Leadership
• Marketing Analytics & Performance Tracking
• Team Leadership, Mentoring & Development
• Project Management & Cross-Functional Stakeholder Management

Qualifications :

• Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
• 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
• Proven experience in leading and mentoring content teams
• Strong analytical, communication, writing, and stakeholder-management skills

Tools :

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush

Perks and Benefits :

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.

The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.

If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.

What You’ll Do:

• Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
• Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
• Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
• Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
• Continuously improve existing content by optimizing for rankings, engagement, and conversions
• Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
• Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
• Perform technical, content, and competitor audits and translate findings into actionable improvements
• Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
• Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
• Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
• Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
• Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
• Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

• GA4, GSC, Ahrefs, SEMrush, Screaming Frog
• ChatGPT, Perplexity, Claude, Gemini
• SurferSEO or similar tools
• WordPress or other CMS platforms
• Google Docs, Sheets, Slides or similar tools

Who You Are :

• You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
• You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
• You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
• You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
• You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
• You’re comfortable using AI tools in your daily workflow and curious to experiment further
• You can handle projects independently while also collaborating with a team
• You’re analytical, detail-oriented, and focused on results
• You stay updated with industry trends and are always looking to improve

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.