Growth Marketing Lead at appscrip · Bengaluru (Bangalore) · 4 - 6 years · ₹8L - ₹15L / yr · Profitable · Posted 11 Jun 2026
Growth Marketing Lead (SEO-led)
We are hiring a Growth Marketing Lead
Primary anchor channel: SEO. Secondary: content, outbound lead gen, analytics, CRO, competitor intelligence. Paid ads are supportive, not primary.
Location: Bangalore, in office.
Budget: INR 8-15 lakh CTC
Level: Senior individual contributor, 4-6 years of experience ideal.
What The candidate Will Own
1. SEO strategy and execution
2. Content strategy
3. Outbound lead generation
4. Analytics ownership
5. Website CRO
6. Competitor intelligence
7. Managing specialists
Ideal Candidate Profile
Experience
- 4-6 years in B2B SaaS or tech marketing
- At least 2 years doing SEO-led growth specifically, not just content writing or social media
- Has worked at a funded SaaS startup or a serious agency with SaaS clients
- Has owned a full funnel at least once, not just executed one channel under someone else
Skills: Must-Have
- Strong hands-on SEO: intent mapping, topical clusters, technical SEO, backlinks
- Content strategy and editing (written English strong enough for US audiences)
- GA4 and Google Search Console fluency (can build dashboards and read data)
- Cold outbound execution with modern tools (Apollo, Instantly, Clay, Smartlead)
- Competitor teardown ability (SEO, positioning, pricing)
- AI-native: uses Claude, ChatGPT, Perplexity daily for research, content acceleration, workflow automation
Skills: Good-to-Have
- Paid ads literacy (Google, Meta, LinkedIn) - enough to brief an agency
- HubSpot or similar CRM configuration
- CRO experimentation experience
- Basic familiarity with SQL, Zapier, or no-code automation
- Experience with programmatic SEO at scale
Skills: Not Required (Explicitly)
- Does not need to be a designer
- Does not need to write code
- Does not need deep PR or influencer marketing experience
- Does not need to be a paid ads specialist
Shubham Vishwakarma
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