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D2C startup promoting saathvic food logo
Growth & Business Lead
D2C startup promoting saathvic food
Growth & Business Lead
RedString's logo

Growth & Business Lead

at D2C startup promoting saathvic food

Agency job
4 - 5 yrs
₹12L - ₹15L / yr
Hyderabad
Skills
Go-to-market strategy
Digital Marketing
D2C
Revenue growth

Growth & Business Lead

• One person accountable for revenue, GTM clarity, and execution discipline

• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.


POSITION IN THE ORG

• Reports directly to: Founder

• Owns coordination across:

o Digital Marketing

o Content & Brand

o Sales & Channels

o Ops (for demand–supply sync)


Role Objective

• Single point of accountability for Vasudha’s growth

• Ensures revenue growth is intentional, repeat-led, and aligned across channels

• Bridges strategy and execution across GT, Digital, and emerging channels

• Prevents fragmented or reactive growth decisions 


ROLE MANDATE :-

Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.


Revenue & Growth

• Owns total revenue across GT, D2C, Marketplaces, Q-commerce

• Sets monthly / quarterly targets

• Tracks channel and SKU-wise performance


Go-To-Market (GTM)

• Defines channel priorities

• Decides SKU–channel fit

• Determines expansion, pause, or non-investment areas


Digital Performance

• Owns CAC, ROAS, conversion outcomes

• Approves budgets and campaign direction

• Takes scale / pause decisions 


Sales & Channel Alignment

• Aligns GT and Digital execution

• Works with stockists, distributors, sales teams

• Prevents channel conflict and price erosion


SKU & Portfolio Discipline

• Identifies hero, support, and seasonal SKUs

• Drives focus on fewer SKUs with deeper penetration

• Reviews and pauses underperforming SKUs


Metrics & Reporting

• Owns growth dashboard

• Reports revenue, SKU velocity, repeat behaviour

• Provides clear summaries to Founder & leadership


Cross-Functional Coordination

• Aligns demand with Ops and Supply

• Protects margins with Finance

• Ensures Brand & Content support GTM strategy


SUCCESS METRICS


Growth

• Consistent MoM / QoQ revenue growth

• Balanced channel contribution

• Improving repeat purchase rate Efficiency

• Stable or improving CAC

• Disciplined ROAS

• Marketing spend aligned to revenue


GTM Effectiveness

• Strong SKU velocity

• Clear SKU–channel fit

• Pilots converting into scalable plays


Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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