Growth & Business Lead
• One person accountable for revenue, GTM clarity, and execution discipline
• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.
POSITION IN THE ORG
• Reports directly to: Founder
• Owns coordination across:
o Digital Marketing
o Content & Brand
o Sales & Channels
o Ops (for demand–supply sync)
Role Objective
• Single point of accountability for Vasudha’s growth
• Ensures revenue growth is intentional, repeat-led, and aligned across channels
• Bridges strategy and execution across GT, Digital, and emerging channels
• Prevents fragmented or reactive growth decisions
ROLE MANDATE :-
Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.
Revenue & Growth
• Owns total revenue across GT, D2C, Marketplaces, Q-commerce
• Sets monthly / quarterly targets
• Tracks channel and SKU-wise performance
Go-To-Market (GTM)
• Defines channel priorities
• Decides SKU–channel fit
• Determines expansion, pause, or non-investment areas
Digital Performance
• Owns CAC, ROAS, conversion outcomes
• Approves budgets and campaign direction
• Takes scale / pause decisions
Sales & Channel Alignment
• Aligns GT and Digital execution
• Works with stockists, distributors, sales teams
• Prevents channel conflict and price erosion
SKU & Portfolio Discipline
• Identifies hero, support, and seasonal SKUs
• Drives focus on fewer SKUs with deeper penetration
• Reviews and pauses underperforming SKUs
Metrics & Reporting
• Owns growth dashboard
• Reports revenue, SKU velocity, repeat behaviour
• Provides clear summaries to Founder & leadership
Cross-Functional Coordination
• Aligns demand with Ops and Supply
• Protects margins with Finance
• Ensures Brand & Content support GTM strategy
SUCCESS METRICS
Growth
• Consistent MoM / QoQ revenue growth
• Balanced channel contribution
• Improving repeat purchase rate Efficiency
• Stable or improving CAC
• Disciplined ROAS
• Marketing spend aligned to revenue
GTM Effectiveness
• Strong SKU velocity
• Clear SKU–channel fit
• Pilots converting into scalable plays
Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.
Shubham Vishwakarma
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Follow CutshortShubham Vishwakarma
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