
Growth & Business Lead
• One person accountable for revenue, GTM clarity, and execution discipline
• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.
POSITION IN THE ORG
• Reports directly to: Founder
• Owns coordination across:
o Digital Marketing
o Content & Brand
o Sales & Channels
o Ops (for demand–supply sync)
Role Objective
• Single point of accountability for Vasudha’s growth
• Ensures revenue growth is intentional, repeat-led, and aligned across channels
• Bridges strategy and execution across GT, Digital, and emerging channels
• Prevents fragmented or reactive growth decisions
ROLE MANDATE :-
Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.
Revenue & Growth
• Owns total revenue across GT, D2C, Marketplaces, Q-commerce
• Sets monthly / quarterly targets
• Tracks channel and SKU-wise performance
Go-To-Market (GTM)
• Defines channel priorities
• Decides SKU–channel fit
• Determines expansion, pause, or non-investment areas
Digital Performance
• Owns CAC, ROAS, conversion outcomes
• Approves budgets and campaign direction
• Takes scale / pause decisions
Sales & Channel Alignment
• Aligns GT and Digital execution
• Works with stockists, distributors, sales teams
• Prevents channel conflict and price erosion
SKU & Portfolio Discipline
• Identifies hero, support, and seasonal SKUs
• Drives focus on fewer SKUs with deeper penetration
• Reviews and pauses underperforming SKUs
Metrics & Reporting
• Owns growth dashboard
• Reports revenue, SKU velocity, repeat behaviour
• Provides clear summaries to Founder & leadership
Cross-Functional Coordination
• Aligns demand with Ops and Supply
• Protects margins with Finance
• Ensures Brand & Content support GTM strategy
SUCCESS METRICS
Growth
• Consistent MoM / QoQ revenue growth
• Balanced channel contribution
• Improving repeat purchase rate Efficiency
• Stable or improving CAC
• Disciplined ROAS
• Marketing spend aligned to revenue
GTM Effectiveness
• Strong SKU velocity
• Clear SKU–channel fit
• Pilots converting into scalable plays
Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.

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Review Criteria
- Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
- 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
- Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
- Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
- Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
- Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
- Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.
Preferred
- Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers
Job Specific Criteria
- CV Attachment is mandatory
- We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?
Role & Responsibilities
Product Conceptualization & UX Strategy Development:
- Conceptualize customer experience strategies
- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
- Develop and implement UX strategies that align with business objectives.
- Stay up-to-date with industry trends and best practices in UX & UI for AI.
- Assist in defining product requirements and features.
- Use data analytics to inform product strategy and prioritize features.
- Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
- Create wireframes, prototypes, and mock-ups using tools like Figma
- Conduct usability testing and iterate designs based on feedback
- Employ tools like X-Mind for brainstorming and mind mapping
Customer Journey Analysis:
- Understand and map out customer journeys and scenarios.
- Identify pain points and opportunities for improvement.
- Develop customer personas and empathy maps.
Cross-Functional Collaboration:
- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
- Coordinate with development teams to ensure UX designs are implemented accurately.
Data Analytics and Tools:
- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
- Leverage data to drive decisions and optimize customer experiences.
- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
Ideal Candidate
- Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
- 5+ years of experience in CX/UX roles, preferably in a B2C environment.
- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
- Excellent communication and collaboration skills.
- Proven experience in managing cross-functional teams and projects.
- Strong background in data analytics and data-driven decision-making.
- Expert understanding of user experience and user-centered design approaches
- Detail-orientation with experience and will to continuously learn, adapt and evolve
- Creating and measuring the success and impact of your CX designs
- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
- Experienced in designing responsive websites as well as mobile apps
- Understanding of iOS and Android design guidelines
- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
- Excellent communication skills to be able to present their work and ideas to the leadership team.
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Stipend - 10k - 12k
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We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.
Key Responsibilities
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- Monitor market trends, customer behavior, and competitor activities to refine strategies.
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- Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
- Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.
3. Social Media & Content
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- Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
- Manage influencer collaborations and community-building initiatives.
4. CRM, Retention & Lifecycle Marketing
- Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
- Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.
5. Campaign Execution & Coordination
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- Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
- Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.
6. Reporting & Analysis
- Create weekly/monthly marketing performance dashboards.
- Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
- Present performance insights and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
- 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
- Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
- Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
- Excellent communication, stakeholder management, and creative briefing skills.
- Strong analytical mindset with the ability to interpret data and make decisions.
- Ability to manage multiple projects, campaigns, and vendors simultaneously.
- Passion for travel and customer-focused marketing.
- Three or more years of UX design experience. Preference will be given to candidates who have experience designing complex solutions for complete digital environments.
- Expertise in standard UX software such as Sketch, OmniGraffle, Axure, InVision, UXPin, Balsamiq, Framer, and the like is a must. Basic HTML5, CSS3, and JavaScript skills are a plus.
- Ability to work with clients to understand detailed requirements and design complete user experiences that meet client needs and vision.
- Extensive experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.
- A solid grasp of user-centered design (UCD), planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, usability and accessibility concerns.
- Ability to iterate designs and solutions efficiently and intelligently.
- Ability to clearly and effectively communicate design processes, ideas, and solutions to teams and clients.
- A clear understanding of the importance of user-centered design and design thinking.
- Ability to work effectively in a team setting including synthesizing abstract ideas into concrete design implications.
- Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model, to regularly deliver design solutions for approval.
- Be passionate about resolving user pain points through great design.
- Be open to receiving feedback and constructive criticism.
- Be passionate about all things UX and other areas of design and innovation. Research and showcase knowledge in the industry’s latest trends and technologies.
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Working days:- Mon to Sat
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4. Experience in aluminum industry preferred but not a requirement.
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container orchestration (K8s), CI/CD tools (e.g., Circle CI, Jenkins, GitHub actions, Azure
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2. Proficiency with fundamental front-end languages such as HTML, CSS.
3. Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.
4. Proficiency with server-side languages such as Python / Ruby / Java / PHP/ .Net
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