Graphic Designer

Your Day-to-Day

• Assist our Growth Strategists in analyzing the results of A/B experiments.
• Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
• Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
• Building statistical experimentation templates for faster A/B outputs
• Work on forecasting models and assisting senior Management in creating frameworks on growth models

• Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
• Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.

• Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.
  
  

Your Know-Know

• 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
• Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
• Must have SQL/PostgreSQL/Tableau Experience. 
• Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
• Preferred knowledge of statistical computer languages (Python / R, etc). 
• Analytical mindset with ability to present data in a structured and informative way
• Enjoy a fast-paced environment and can align business objectives with product priorities

Enterprise Data Architect - Dataeconomy (25+ Years Experience)

About Dataeconomy:

Dataeconomy is a rapidly growing company at the forefront of Information Technology. We are driven by data and committed to using it to make better decisions, improve our products, and deliver exceptional value to our customers.

Job Summary:

Dataeconomy seeks a seasoned and strategic Enterprise Data Architect to lead the company's data transformation journey. With 25+ years of experience in data architecture and leadership, you will be pivotal in shaping our data infrastructure, governance, and culture. You will leverage your extensive expertise to build a foundation for future growth and innovation, ensuring our data assets are aligned with business objectives and drive measurable value.

Responsibilities:

Strategic Vision and Leadership:

Lead the creation and execution of a long-term data strategy aligned with the company's overall vision and goals.

Champion a data-driven culture across the organization, fostering cross-functional collaboration and data literacy.

Advise senior leadership on strategic data initiatives and their impact on business performance.

Architecture and Modernization:

Evaluate and modernize the existing data architecture, recommending and implementing innovative solutions.

Design and implement a scalable data lake/warehouse architecture for future growth.

Advocate for and adopt cutting-edge data technologies and best practices.

ETL Tool Experience (8+ years):

Extensive experience in designing, developing, and implementing ETL (Extract, Transform, Load) processes using industry-standard tools such as Informatica PowerCenter, IBM DataStage, Microsoft SSIS, or open-source options like Apache Airflow.

Proven ability to build and maintain complex data pipelines that integrate data from diverse sources, transform it into usable formats, and load it into target systems.

Deep understanding of data quality and cleansing techniques to ensure the accuracy and consistency of data across the organization.

Data Governance and Quality:

Establish and enforce a comprehensive data governance framework ensuring data integrity, consistency, and security.

Develop and implement data quality standards and processes for continuous data improvement.

Oversee the implementation of master data management and data lineage initiatives.

Collaboration and Mentorship:

Mentor and guide data teams, including architects, engineers, and analysts, on data architecture principles and best practices.

Foster a collaborative environment where data insights are readily shared and acted upon across the organization.

Build strong relationships with business stakeholders to understand and translate their data needs into actionable solutions.

Qualifications:

Education: master’s degree in computer science, Information Systems, or related field; Ph.D. preferred.

Experience: 25+ years of experience in data architecture and design, with 10+ years in a leadership role.

Technical Skills:

Deep understanding of TOGAF, AWS, MDM, EDW, Hadoop ecosystem (MapReduce, Hive, HBase, Pig, Flume, Scoop), cloud data platforms (Azure Synapse, Google Big Query), modern data pipelines, streaming analytics, data governance frameworks.

Proficiency in programming languages (Java, Python, SQL), scripting languages (Bash, Python), data modelling tools (ER diagramming software), and BI tools.

Extensive expertise in ETL tools (Informatica PowerCenter, IBM DataStage, Microsoft SSIS, Apache Airflow)

Familiarity with emerging data technologies (AI/ML, blockchain), data security and compliance frameworks.

Soft Skills:

Outstanding communication, collaboration, and leadership skills.

Strategic thinking and problem-solving abilities with a focus on delivering impactful solutions.

Strong analytical and critical thinking skills.

Ability to influence and inspire teams to achieve goals.

Internship Program Details:

Our Internship Program is designed to offer hands-on experience to students who are eager to explore the dynamic world of Artificial Intelligence (AI), Machine Learning (ML) and business Intelligence (BI). This program will provide participants with a unique opportunity to work on real-world projects, gain exposure to cutting-edge technologies, and collaborate with our talented team of experts.

Key Program Highlights:

Duration: 6 months, full time

Eligibility: MBA student with a keen interest in the dynamic fields of Business Intelligence (BI), Artificial Intelligence (AI), and Machine Learning (ML)

Location: Guindy, Chennai

Mentorship: Each intern will be assigned a dedicated mentor for guidance and support

Projects: Interns will work on live projects with tangible outcomes

Certificate: Upon successful completion, interns will receive a certificate of participation

• Skills: Angular 2+, JavaScript, HTML, CSS.
• Experience: 5-9 years.
• Experience with JavaScript libraries and frameworks.
• Should have strong sense of web design and attuned to the fundamentals of user experience.
• Should able to design, build and maintain efficient, reusable, and reliable front-end code.

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

• Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC