Graphic Designer

Responsibilities:

Production & Execution

• Create production-ready artwork for packaging, editorial, advertising, and other creative

materials.

• Execute design briefs with precision and attention to detail, ensuring all specifications are

met.

• Manage and maintain artwork files, adhering to studio standards and best practices.

• Perform image manipulation, retouching, and color correction as needed.

• Prepare files for various print and digital outputs, including brochures, packaging, and

digital advertisements.

Collaboration & Communication

• Work closely with the Creative Directors, Creative Heads, and design team to ensure

seamless project execution.

• Collaborate with the Client Services (CS) team to address client feedback and implement

revisions.

• Participate in creative briefings and provide valuable input on design solutions.

• Effectively communicate design concepts and technical specifications to team members

and clients.

Technical Expertise

• Utilize Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro,

Final Cut Pro) proficiently.

• Demonstrate strong understanding of print production processes and requirements.

• Possess skills in video editing and motion graphics (After Effects, Premiere Pro, Final Cut

Pro) would be an added advantage.

• Familiarity with Midjourney and other AI image generation tools.

Quality Control & Time Management

• Ensure all artwork meets the highest standards of quality and accuracy.

• Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines.

• Provide feedback on artwork and ensure consistency across all deliverables.

• Maintain organized digital files.

Required Skills & Experience

• 4+ years of experience in an agency or studio environment, with a focus on production and

execution.

• Proven expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).

• Strong understanding of print production, packaging design, and editorial design.

• Excellent typography and layout skills.

• Proficiency in image manipulation and retouching.

• Experience with video editing and motion graphics (After Effects, Premiere Pro, Final Cut

Pro) would be an added advantage.

• Strong conceptual thinking and problem-solving abilities.

• Excellent communication and collaboration skills.

• Exceptional attention to detail and a commitment to quality.

• Portfolio showcasing production-ready artwork and design projects.

• Understanding of visual elements (layout, type, font & visual identity) and attention to

detail.

• Excellent teamwork, time management, and multitasking abilities.

Preferred Experience

• Experience working with e-commerce, SaaS, and creative web design projects.

• Background in brand identity and brand manual creation.

• Experience with AI image generation tools.

• Work towards improving the following 4 verticals - scalability, availability, security, and cost, for company's workflows and products.
• Help in provisioning, managing, optimizing cloud infrastructure in AWS (IAM, EC2, RDS, CloudFront, S3, ECS, Lambda, ELK etc.)
• Work with the development teams to design scalable, robust systems using cloud architecture for both 0-to-1 and 1-to-100 products.
• Drive technical initiatives and architectural service improvements.
• Be able to predict problems and implement solutions that detect and prevent outages.
• Mentor/manage a team of engineers.
• Design solutions with failure scenarios in mind to ensure reliability.
• Document rigorously to keep track of all changes/upgrades to the infrastructure and as well share knowledge with the rest of the team
• Identify vulnerabilities during development with actionable information to empower developers to remediate vulnerabilities
• Automate the build and testing processes to consistently integrate code
• Manage changes to documents, software, images, large web sites, and other collections of code, configuration, and metadata among disparate teams

What You’ll Do 

• Synthesize data to provide actionable insights to the leadership and the product team to influence strategy and growth.
• Build dashboards and tools, craft analysis, and tell stories with data to help our teams make better decisions.
• Track user performance data and map it to key learning metrics for deeper insights
• Monitor the performance of new features and recommend iterations based on your findings
• Partner with other stakeholders to scope features that solve user problems
• Ownership of full analytics for the Business Unit/ Performance metric: Planning, structuring, identifying key reports to be made, and automation of the reports
• Monitor and measure launched initiatives [A/B testing] and feed learnings back into the development process
• Prepare reports for the management stating trends, patterns, and predictions using relevant data

Required skills

• Bachelor’s degree in https://www.careerexplorer.com/degrees/mathematics-degree/">mathematics/ https://www.careerexplorer.com/degrees/finance-degree/">finance/https://www.careerexplorer.com/degrees/statistics-degree/">statistics, https://www.careerexplorer.com/degrees/economics-degree/">economics /https://www.careerexplorer.com/degrees/computer-science-degree/">computer science/information technology. Knowledge about EdTech, Learning Science have added advantage
• Strong statistical skills to help collect, measure, organize and analyze data 

• 1-4 years of work experience in an EdTech product startup or analytics firm
• Experience in Data Visualisation, Excel, CleverTap & strong MongoDB database management skills
• Ability to learn new tech tools and softwares quickly
• Passion to work with data for a larger social impact
• Familiarity with coding (specifically Node environment) is a plus
• Ability to transform numbers into stories

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.

You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Responsibilities and Duties

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
• Create affiliate and manage social media paid ad campaigns.
• Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
• Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
• Understand the markets in which we are performing and suggest new strategies on top of the competition.
• Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
• Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
• Measurable improvements to perform. 
• Keep a track of weekly targets and reports.

Qualifications & Criteria:

• Fluent in written English
• 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
• A self-starter mentality, a strong sense of ownership, and an appetite for learning
• Moderate to advanced Excel experience (pivot tables, graphs, etc.)
• Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
• A passion for marketing, social advertising, and a positive attitude in all regards
• A desire to remain up-to-date with trends, new features, and functionalities in social advertising
• A team-oriented mindset and the ability to work with a wide range of individuals
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.